Chinese New Year is one of those seasons in Singapore where spending can quietly add up before anyone realises it. Between reunion dinners, visiting relatives, gifting traditions and the need to stock up on household items, the grocery bill often ends up higher than expected. That is why weekly festive promotions from trusted supermarkets matter, especially when they focus on big-ticket CNY items like abalone, bird’s nest, rice and cooking oil.
For the week of 13 to 19 January 2026, Sheng Siong rolls out a Chinese New Year Weekly Promotion that feels timely and practical rather than flashy for the sake of it. This promotion is not about impulse buys; it is about helping households prepare properly for the festive season while keeping spending under control. For shoppers who like to plan ahead and stretch every dollar, this is exactly the kind of promotion worth paying attention to.
One of the strongest highlights of this promotion is the focus on traditional CNY delicacies and gifting staples. Abalone and bird’s nest are often seen as premium items, usually reserved for special occasions because of their higher prices. During festive periods, these items can become even more expensive due to increased demand. Sheng Siong’s decision to heavily discount them for a full week gives shoppers the chance to buy early, avoid last-minute rushes, and enjoy meaningful savings.
Take the Happy Family Australia Wild Abalone (425g), priced at $33.80, down from the usual $49.80. A 32% saving on abalone is not something that comes around often, especially close to Chinese New Year. This is an ideal option for families planning reunion dinners, as well as those who want to prepare abalone-based dishes without blowing their festive budget. It also works well as a respectable gift when visiting elders or relatives.
Equally impressive is the Happy Family Bird’s Nest (Assorted, 6 x 150ml) at $19.99, reduced from $39.95. A 50% saving on bird’s nest makes it far more accessible for families who want to uphold festive traditions without overspending. Bird’s nest remains a popular CNY gift symbolising health and prosperity, and promotions like this allow shoppers to buy more or upgrade their gifting choices without guilt.
Sheng Siong also introduces Buy 1 Get 1 Free deals on selected festive gift sets, including visually identifiable bird’s nest or essence packs and abalone-related gift boxes. While exact brands may vary by outlet, these offers are worth checking in-store because Buy 1 Get 1 Free promotions during Chinese New Year effectively halve the cost per unit. For households that need multiple gift sets for visiting relatives or business associates, this kind of deal makes a noticeable difference.
Beyond festive delicacies, the promotion also pays close attention to pantry essentials, which often get overlooked until it is too late. Chinese New Year cooking involves more meals at home, more guests, and longer hours in the kitchen. Items like rice, oil and frozen food are used more frequently during this period, so discounts on these staples translate directly into everyday savings.
The Royal Golden Grain Premium Fragrant Rice (5kg) is priced at $12.99, reduced from $14.80, and comes with a free gift worth $2.65. Rice is a non-negotiable staple in most households, especially during festive periods when family meals are more frequent. This deal not only lowers the price of a trusted rice brand but also adds extra value with a free gift, making it a practical buy for any household.
Cooking oil is another item that sees heavier usage during festive cooking, and the Happy Family Canola Oil (3L) at $7.99, down from $13.90, stands out with a 42% saving. This is a substantial reduction for a large-sized bottle, ideal for frying, stir-frying and preparing festive dishes. Buying it during this promotion helps households avoid paying full price closer to Chinese New Year, when demand peaks.
Frozen food deals also play an important role, especially for families balancing work and festive preparations. The Tasty Bites Roasted Chicken Hot Wingstick (1kg) at $10.95, reduced from $17.95, offers a 38% saving and provides a convenient option for quick meals or party snacks. Meanwhile, Happy Family Chicken Fingers (350g) at $8.95, with savings of up to 50% and Buy 1 Get 1 Free visual cues in-store, appeal to families with children or those hosting casual gatherings during the festive season.
What makes this promotion particularly well-rounded is that it does not stop at food. Sheng Siong also includes household must-haves, recognising that preparing for Chinese New Year goes beyond what is on the dining table. Cleaning and organising the home is a big part of the tradition, and promotions on household items help reduce the overall festive expenses.
The Softess Bathroom Tissue (4 Ply, 10+2 Rolls x 1.8kg) promotion at 3 for $19.60, down from 3 for $29.40, offers a 33% saving. Stocking up on bathroom tissue ahead of the festive period ensures households are well-prepared for visiting guests. Similarly, the Homeniks Jumbo Laundry Capsule (46s) at $8.95, reduced from $28.90, delivers an impressive 69% saving. Deals like this are rare and practical, especially for families doing more laundry in preparation for Chinese New Year gatherings.
Overall, this Sheng Siong Chinese New Year Weekly Promotion stands out because it addresses real needs. It helps households save on premium festive items, everyday groceries and household essentials, all within a single shopping trip. Instead of spreading purchases across multiple stores or waiting until the last minute, shoppers can plan ahead, buy smart and enjoy genuine savings.
For bargain hunters, families and anyone preparing for Chinese New Year, this one-week promotion from 13 to 19 January 2026 is worth making time for. Prices are clearly reduced, product selection is relevant to the season, and the savings add up quickly when buying multiple items. Heading down early also helps avoid disappointment, as popular items may sell out fast during the festive rush.
Promotional/Event Details:
Date: 13–19 January 2026
Time: During store operating hours
Venue: All Sheng Siong outlets islandwide
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