There is something incredibly comforting about a good slice of cake – whether it’s the rich, velvety layers of chocolate, the refreshing zest of lemon, or the smooth creaminess of a cheesecake. Cakes have a way of turning ordinary moments into celebrations, and for Singaporeans with a sweet tooth, this October brings a reason to truly indulge. Secret Recipe Singapore, one of the most beloved cake cafés in the region, is marking its 26th Anniversary with a treat that dessert lovers cannot resist — a 1-for-1 promotion on selected whole cakes, available on 10 and 11 October 2025 at Plaza Singapura and Toa Payoh HDB Hub respectively.
This limited-time celebration deal is more than just a promotion; it’s an invitation to celebrate two and a half decades of quality, craftsmanship, and flavour. For those who have grown up with Secret Recipe’s signature cakes or those discovering them for the first time, this anniversary promotion is the perfect opportunity to share a moment of sweetness with family and friends without stretching the wallet.
A Celebration of 26 Years of Sweet Success
Secret Recipe’s journey began with a simple idea: to create high-quality, freshly baked cakes that taste as good as they look. Over the years, they have become a household name across Southeast Asia, winning over fans with their irresistible range of cakes and fusion meals. From the iconic Chocolate Indulgence to the creamy Tiramisu and moist Butter Cake, Secret Recipe’s selections have been a go-to for birthdays, family gatherings, and afternoon coffee breaks alike.
This October marks their 26th anniversary, and instead of just celebrating behind closed doors, they are inviting everyone to join the celebration with this special 1-for-1 whole cake promotion. It’s a heartfelt thank you to loyal customers who have supported them through the years and an open invitation for new customers to taste what makes their cakes so loved.
What Makes This Deal So Tempting?
The best kind of promotion is one that feels like a celebration — and this one certainly does. Imagine walking into Secret Recipe, greeted by the sight and scent of freshly made cakes, and walking out with not one but two whole cakes for the price of one. Whether you plan to share them with loved ones, gift one to a friend, or simply stock up for the week, this deal is too good to miss.
The 1-for-1 offer applies to selected whole cakes, and customers can choose their favourites while stocks last. The second cake must be of equal or lower value, and each customer can purchase up to two sets in one bill — making it perfect for those planning small celebrations or thoughtful surprises.
It’s worth noting that the promotion is available for walk-in customers only, so it’s best to plan ahead and arrive early. With deals this good, it’s almost certain that the cakes will sell out quickly.
Where and When to Get It
The 1-for-1 promotion runs on two consecutive days at two convenient locations:
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10 October 2025 – Plaza Singapura (#03-18)
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11 October 2025 – Toa Payoh HDB Hub (#01-07)
Each outlet will be offering the promotion while stocks last, and it is valid for walk-in purchases only. For those planning to head down, it’s a good idea to check their nearest MRT routes or bus connections to avoid missing out on the best flavours.
Both outlets are centrally located, making them accessible for those working or studying nearby. Plaza Singapura, right in the heart of Orchard, is a popular spot for lunch breaks or after-work meetups. Meanwhile, Toa Payoh HDB Hub is a neighbourhood favourite — perfect for locals looking to grab a sweet deal after a busy day.
Why You Shouldn’t Miss This Celebration
Beyond the irresistible offer, there’s something special about being part of an anniversary celebration like this. It’s not every day a brand marks 26 years in business — especially in the competitive food and beverage scene. Secret Recipe’s ability to stay relevant and beloved is a testament to their consistency, quality, and genuine connection with their customers.
This anniversary deal is also a wonderful chance to rediscover some of their classic cakes. Their Chocolate Banana Cake remains a favourite among chocolate lovers, while the New York Cheesecake and Carrot Cake offer rich and comforting alternatives. For those looking for something unique, their Black Forest and Durian Cheesecake always stand out for their distinct flavours.
Moreover, this is the kind of promotion that encourages sharing. Whether it’s surprising a colleague with an extra cake, treating your family after dinner, or gifting one to a friend, the act of sharing dessert brings people closer together. And at the heart of Secret Recipe’s philosophy, that’s exactly what they’ve always stood for — connection, warmth, and joy through good food.
Things to Keep in Mind
As with most promotions, there are a few key points to remember to ensure a smooth and enjoyable experience:
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Flavours are subject to availability, so be ready to choose from the selection available on the day.
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The free cake must be of equal or lower value than the first.
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A maximum of two sets per customer per transaction applies.
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No reservations or cake storage will be allowed during the promotion period.
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Cake writing and cuffing services will not be available on these dates.
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Boxes and plastic bags will be chargeable, so it’s best to bring your own carrier if possible.
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Prices are subject to prevailing government taxes and service charges.
It’s all part of ensuring fairness and smooth service for everyone — so make sure to plan accordingly and enjoy the experience.
Celebrate Sweetly with Secret Recipe
There are plenty of reasons why this promotion deserves attention, but perhaps the most important one is simple: moments like these don’t come often. For those who love a good bargain and even better cake, Secret Recipe’s 26th Anniversary is a perfect excuse to treat themselves and the people they love.
Mark the dates — 10 and 11 October 2025 — and get ready to celebrate with Secret Recipe. Whether you’re a longtime fan or new to their cakes, this is the best time to experience why they remain a beloved name in Singapore’s dessert scene.
To learn more about Secret Recipe Singapore’s offerings, visit www.secretrecipe.com.sg or follow them on Facebook for updates and announcements.
Promotional/Event Details:
Date: 10–11 October 2025
Time: While stocks last
Venue:
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10 October 2025: Plaza Singapura, #03-18, Singapore
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11 October 2025: Toa Payoh HDB Hub, #01-07, Singapore
More Information: www.secretrecipe.com.sg
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