Innisfree Backfire after Advertise Paper Bottle But actually, a Plastic Bottle Hiding Inside
source innisfree
The Innisfree company was called out after their “Hello, I’m Paper Bottle” label advertise where the truth was there is a plastic interior hiding behind. The post attracted commenters and social media users who accused the company of greenwashing and using the process of marketing which gives a false impression about how the company produces are more environmentally friendly sound than they are actually are.
Meet the newest eco-friendly bottle on the block 💫
Standing proud in its recyclable paper bottle that uses 51.8% less plastic*, the Green Tea Seed Serum Paper Bottle (Limited Edition) is a big step in innisfree’s efforts to being more sustainable.Look out for the earth-loving packaging the next time you're shopping for this serum, and join us in doing your part for the environment 🤗
*Compared to the standard plastic bottle used for Green Tea Seed Serum (160ml).
Posted by innisfree Singapore on Wednesday, August 12, 2020
The South Korean brand has since acknowledged the backlash and nothing that the label may have been misleading. When it was first announced on the Innisfree Singapore Facebook page in August 2020, the showcase of limited edition Green Tea Seed Serum Paper Bottle where the video showed a plastic bottle was hiding behind.
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