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Nike And Adidas Came Under Fire After H&M Sparked the Controversy

by Kyle Chen March 26, 2021

Nike And Adidas Came Under Fire After H&M Sparked the Controversy

source aljazeera

source globalnews

After the H&M has sparked by the company’s controversy on labour condition in Xinjiang, China. Nike and Adidas also came under fire on Thursday after the Beijing’s propaganda offensively went against the Swedish fashion brand H&M due to the earlier labour condition issue in Xinjiang.

Both Nike and Adidas were caught up in the backlash promoted by the China government to stop foreign brand from tainting China’s name as an internet user manage to find a statement they have made in the past on Xinjiang. The Chinese state media had singled out H&M on Wednesday over a statement that was reported last year as it was unclear why the H&M statement was backed in the public eye as the diplomatic tensions between China and the West have been rising.

source sourcingjournal

Internet user have mention that they will stop buying Nike and will support the local brands such as Li Ning and Anta and some even asked Adidas to leave China. Internet user also targeted the Better Cotton Initiative (BCI) group which promotes the sustainable cotton production which is said in October that it will suspend its approval of cotton sourced from Xinjiang for the 2020-2021 season due to citing human rights concerns.

And BCI member are including Nike, Adidas, H&M and Japan’s East Retailing. At a daily media briefing at China’s foreign ministry, spokeswoman Hua Chunying, when asked about H&M by holding up a photography of Black Americans picking cotton and mentioned that this was in the U.S when Black slaves were forced to pick cotton in the field and then Hua held up a second photography of cotton fields in Xinjiang with over 40 per cent of the cotton in Xinjiang is harvested by machinery so the alleged forced labour is non-existent.

source wikipedia

Japanese retailer Muji, owned by Ryohin Keikaku Co, told the Global Times that it uses Xinjiang cotton, winning praise from Chinese internet users, who lauded the firm’s “survival instincts”.

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