Japanese is going Crazy Over Milo After Launched there Last year
When it comes to Milo, we all understand that the special taste that comes out from the Milo truck during our school time is completely unforgeable. But for people in Japan, the chocolate malt drink is something new to them and on 6 March, a tweet revealing the opening of a Milo kiosk at Machinda station in Tokyo went viral on Twitter and it garnered over 158,000 likes and 45,800 retweets within just two days.
According to the photo TonanLeopard shared, a cup of original Nestlé MILO is priced at JPY200. The kiosk also sells flavoured MILO drinks, such as banana or kiwi mixed with pineapple, at JPY300 per cup. Interestingly, dalgona coffee is cheaper than MILO. It costs JPY180 per cup. Based on the pricing, it is safe to say that MILO is more premium than a crafted coffee drink in Japan.
The reason why the Milo kiosk at the train station received such a big reaction from the Japanese is that the country has zero supply of Milo since December last year and it has been a 700% surge in demand for Milo after that. The Japanese can now get 240g bags and five stick pack of Milo in most places while the 700g bags are only available at some stores.
The beverage stand in Machida station will only be serving from 6 March to 30 April. Similarly, Nescafé Harajuku in Shibuya will also be serving MILO, but for a limited time only.
