Taiwanese Chain Slapped By Public For A XXL Size description as “Rotten to the Core”
A Taiwanese Chain clothing line, RT-Mart were slapped by the public after displaying a chart measurement in one of its superstores in China where it comes to a size of XXL descriptions as Rotten to the Core. Which is fat-shaming common on the internet and in the advertising world. As beauty and feminity are supposed to be in good shape and narrow.
The first notice was discovered by a customer who posts it to Weibo, a Chinese blogging platform, and criticizing the retailer where they wrote the sizes as in Slim= Beautiful.” “Rotten.” “Extra Rotten.” “Rotten to the Core.” As some social media users questioned why RT-Mart wanted to sabotage their own sales with such polarising language and some did find that the chart is an attempt of humor.
RT-Mart which is one of the few hundreds of supermarkets in mainland China later apologized for the incident.