Singapore’s birthday celebrations are never complete without the rich aromas and savoury indulgence of Bak Kwa — and this year, Fragrance Bak Kwa is giving them even more reason to rejoice. In conjunction with SG60, Fragrance Bak Kwa is hosting a special nationwide promotion that’s not only packed with nostalgic flavours but also comes with a fantastic gift-with-purchase and generous discounts across a wide variety of products.
If you’ve ever strolled past one of Fragrance’s outlets and been tempted by the enticing whiff of barbecued meats, this is the perfect time to give in. Their SG60 Special Promotion is a well-curated celebration of Singapore’s favourite festive food, offering up to 60% off on selected products, including their popular bestsellers. But that’s not all — when customers spend $48 and above, and include at least one Bak Kwa item in their cart, they’ll receive a limited edition SG60 Merlion Cooler Bag for free. Yes, free. While stocks last.
Fragrance Bak Kwa, a name synonymous with premium quality meat snacks in Singapore, has long been a household favourite. They’ve taken this National Day season as an opportunity to thank loyal customers while welcoming new ones into the fold. It’s not just about sales — it’s about heritage, tradition, and community spirit. And they’ve made this offer available both in-store and online, ensuring convenience for all.
Now, let’s take a closer look at why this deal is worth getting excited about.
Why Should People Go for This SG60 Promotion?
1. A Taste of Tradition at a Bargain
Bak Kwa is more than just a snack. It’s steeped in cultural tradition — often associated with Chinese New Year, gifting, and celebrations. But these days, it’s enjoyed year-round by locals and tourists alike. Fragrance Bak Kwa is known for their high-quality, flavourful offerings, made using time-honoured recipes. To have these available at up to 60% off is a rare opportunity that budget-conscious food lovers should not miss.
2. Free Limited Edition SG60 Merlion Cooler Bag
It’s not every day that a gift-with-purchase is both practical and collectible. The SG60 Merlion Cooler Bag is designed not only for functionality — keeping groceries or snacks chilled on-the-go — but it also carries a slice of Singaporean pride. Featuring the iconic Merlion in a commemorative design, it’s a thoughtful touch that ties in perfectly with the SG60 theme. And best of all, it’s completely free with a minimum spend of $48 including one Bak Kwa product.
3. Perfect Timing for Gifting and Celebrations
Whether planning a family gathering, a potluck, or simply stocking up on snacks for the upcoming long weekends, this promotion comes at just the right time. The cooler bag also makes an excellent addition to picnic baskets or National Day party giveaways. It’s an easy way to show appreciation for family, friends, or even corporate clients.
4. Nationwide Access – Online and In-Store
Accessibility is always key to a good promotion. This SG60 celebration by Fragrance is available at all their outlets islandwide, and the same deals are valid online as well. Those preferring to avoid crowds or queueing can browse and order from the comfort of home via their official e-store here:
https://shop.fragrancebakkwa.com
Need to find a physical outlet near your home or office? No problem. They’ve listed all their locations clearly on their website:
https://www.fragrance.com.sg/locations.html
5. Limited-Time Offer with Limited Stocks
As always with these highly popular gift-with-purchase promotions, timing is everything. Once the cooler bags are gone, they’re gone. This is not a promo that will be around indefinitely, so those keen to grab one would do well to plan their purchase early. Since the deal kicks off from 6 August 2025, early birds have a better chance of securing the bag — while also getting the best product selection.
What Should Customers Buy to Maximise the Deal?
While any purchase of $48 and above qualifies (with one Bak Kwa item required), it’s worth pointing out some classic favourites that never disappoint:
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Signature Sliced Pork Bak Kwa – The timeless option with its sweet and smoky flavour, thinly sliced for perfect texture.
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Golden Coin Bak Kwa – A favourite among kids and those who like smaller bites with a bit more chew.
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Chilli Bak Kwa – For the spice lovers, this version adds a fiery kick to the traditional sweet-savoury profile.
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BBQ Floss Rolls – Crispy on the outside, soft on the inside, and packed with umami goodness.
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Mini Crunchy Bak Kwa Bites – Ideal for sharing at parties or munching at work.
Shopping these with the discount offer applied makes them even more attractive, whether for personal consumption or gifting. And the cherry on top? That delightful SG60 Merlion Cooler Bag.
How to Participate?
Participating is simple. Head to any Fragrance Bak Kwa retail outlet or visit their official e-store at
https://shop.fragrancebakkwa.com
Then, shop for your favourite items. Once your cart totals $48 or more, with at least one item being Bak Kwa, the free SG60 cooler bag will be added to your purchase, subject to availability. Be sure to check the terms and conditions, which may apply regarding stock, returns, or exclusions.
And don’t forget — this is a limited-time promotion, and such collectables are usually in high demand, particularly among local fans and tourists alike.
Final Thoughts
Singaporeans love a good deal, especially when it’s tied to food, culture, and meaningful celebration. Fragrance Bak Kwa has truly captured the spirit of SG60 with a promotion that offers great savings, heritage-rich flavours, and a complimentary memento that represents national pride.
Whether you’re a long-time fan of Bak Kwa or just looking for something festive to treat your loved ones, this SG60 Special Promotion from Fragrance is an ideal way to participate in the season’s spirit without breaking the bank.
And remember — stock up early, because once those cooler bags are gone, you may just have to wait till the next major milestone for a similar opportunity.
Promotional/Event Details:
Date: From 6 August 2025 Onward
Time: All-day promotion (while stocks last)
Venue:
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All Fragrance Bak Kwa Outlets: Store Locations
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Online Store: https://shop.fragrancebakkwa.com
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