For those who enjoy a good, hearty meal with a comforting touch of traditional Chinese herbs and familiar home-cooked flavours, Dian Xiao Er has long been a favourite in Singapore. Whether it’s for the signature herbal roast duck, nourishing double-boiled soups, or wholesome rice and meat combinations, they have always delivered that robust, nostalgic taste Singaporeans have grown up with.
Now, for just two days only — on 5th and 6th July 2025 — fans of Dian Xiao Er can rejoice because FairPrice Online is offering 20% off selected Dian Xiao Er products and bundles. Yes, it’s a short but sweet promotion, and it’s exclusively available online, which makes it all the more convenient to take advantage of.
Let’s explore why this is more than just a simple promotion — and why it’s the perfect time to stock up.
Why Should You Care About This Deal?
In today’s fast-paced environment, not everyone has the time or energy to prepare a slow-cooked herbal meal from scratch. And when it comes to traditional recipes that require hours of simmering and a curated mix of herbs, that’s even more challenging. Here’s where Dian Xiao Er’s range of ready-to-heat products comes in handy. They offer a balance of flavour, convenience, and nutritional value that’s hard to beat.
Now that selected items are being offered at a generous 20% discount, it’s a good time to stock up for hassle-free dinners or even festive occasions.
Ideal for Busy Households
Between working late and managing day-to-day chores, cooking from scratch often takes a backseat. That’s where heat-and-serve meals become essential, but not all ready meals are created equal. With Dian Xiao Er’s products, there’s no need to compromise on flavour. Their offerings are packed with authentic, time-honoured recipes that require zero effort from home chefs, beyond opening a pack and heating it up.
Their signature dishes — such as the herbal duck or chicken, nourishing soups, or rice dishes — can be found in bundle packs or as individual servings. Having these on hand is like keeping a secret weapon in the freezer for those days when cooking feels like a mountain to climb.
It’s Not Just About Convenience – It’s About Tradition
What sets Dian Xiao Er apart is their commitment to preserving traditional Chinese cooking methods, even in their ready-to-eat range. The ingredients used in their meals are known not just for flavour, but also for their health benefits. Herbs like dang gui (Chinese Angelica Root), wolfberries, and ginseng often make an appearance — ingredients that have been relied on in Chinese households for centuries.
And for those with elderly family members at home or those who grew up enjoying herbal broths, these meals can bring a sense of comfort and familiarity. In that way, Dian Xiao Er’s products aren’t just food — they’re a reminder of shared meals and family bonding.
Worth Buying in Bulk?
Absolutely. With this 20% discount running for only two days, it’s a great time to stock up. The products are frozen or sealed for longer shelf life, which means buying multiple packs won’t be an issue — particularly if there’s a freezer on standby.
Families can make good use of the bundle deals, which are often curated to offer a range of dishes for a complete dinner spread. Planning a family gathering or festive dinner? These bundles make prep easy, saving time on cooking without sacrificing taste or variety.
Moreover, because this is a limited-time promotion, grabbing a few extra packs now could save money in the long run — especially for those who already love the brand and purchase their products regularly.
It’s an Online-Only Promotion – Here’s Why That’s a Plus
With everything going digital these days, FairPrice Online has made grocery shopping even easier. No queues, no heavy bags to carry, and one can browse from the comfort of home. Plus, delivery options are convenient for those who plan ahead.
Because this Dian Xiao Er 20% discount is exclusively for online purchases via FairPrice Online, it’s even more appealing for busy parents, office workers, or caregivers who don’t have time to visit physical stores. With just a few clicks, a selection of fuss-free meals can be ordered and delivered straight to the doorstep.
How to Make the Most of It
If you’re planning to maximise this promotion, here are a few handy tips:
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Check the full list of discounted items early in the day to avoid items going out of stock.
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Buy in bundles if available. These usually offer better value and a curated meal combination.
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Pair with other ongoing promotions on FairPrice Online. Sometimes, additional discounts are available for NTUC members or when using specific credit cards.
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Coordinate with family or friends to do a group order — you could hit the free delivery threshold and save even more.
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Plan your freezer space. These are frozen or chilled products, so ensuring there’s enough storage is key to buying in bulk.
Final Thoughts: More Than Just a Sale
This is not your average flash deal. It’s a small window into a more convenient, flavourful, and culturally grounded way to eat well — even when life gets hectic. Dian Xiao Er has created a product range that allows Singaporeans to savour traditional Chinese meals without the long hours in the kitchen. And now that those same products are available at a discounted price, it’s a rare opportunity worth grabbing.
Whether it’s for weekday dinners, weekend indulgence, or simply to have a back-up meal ready in the freezer, this deal offers incredible value and quality. For anyone who appreciates good food, thoughtful preparation, and the taste of heritage, there’s really no reason to skip this one.
But remember — this deal is only available on 5th and 6th July 2025, and it’s online-only. Once it’s over, prices return to usual, so don’t delay.
Promotional/Event Details:
Date: 5-6 July 2025
Time: 12:00am to 11:59pm (Online 24-Hour Promotion)
Venue: FairPrice Online
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