For many, lunch is just a quick break in the middle of the day, a chance to refuel before the afternoon rush takes over. But what if lunch could be more than just functional? What if it could be an experience, a highlight of your day, even a little romantic escape? Alter Ego Singapore has turned this idea into reality with their Wagyu Lunch Buffet, and for a limited time, it comes at an irresistible 50% off. Yes, you read that right—half the price, double the indulgence.
Situated in the heart of Marina Bay at Esplanade Mall, Alter Ego is renowned for taking fine dining and giving it a casual, approachable twist. While many might think premium Wagyu is only for dinner, they’ve flipped the script. Their daytime Wagyu Lunch Buffet invites diners to skip the usual dinner crowd and make lunch the main event. This is perfect for anyone looking to treat themselves mid-day, celebrate a special occasion, or simply enjoy a little culinary indulgence with a view.
So, what exactly makes this buffet stand out? First and foremost, it’s the Wagyu. Alter Ego serves Australian M8/9 grade Wagyu—known for its beautiful marbling, rich flavour, and tender texture. It’s the kind of beef that melts in your mouth and leaves you savouring every bite. And at $39++ per person for 90 minutes, it’s a luxurious experience that suddenly feels wonderfully accessible thanks to the 50% discount.
Timing-wise, the buffet runs from Sunday to Thursday, between 12 PM and 4:30 PM. That’s plenty of time to drop in, whether you’re taking a leisurely lunch break or celebrating a mid-week treat. The setting itself is worth noting—the dining space offers stunning views of Marina Bay, making every bite feel elevated. There’s something undeniably special about enjoying top-quality Wagyu while taking in Singapore’s iconic waterfront scenery.
For those who like a little extra with their meal, Alter Ego has added options that take the lunch experience up a notch. For an additional $6, diners can include a side of fries and salad. This adds a comforting crunch and fresh balance to the richness of the Wagyu. And if you’re in the mood for a proper indulgence, there’s the Free-flow Beer option at $19++—the perfect companion to Wagyu and a great way to truly unwind during lunch. It’s rare to find such flexibility in a lunch setting, allowing diners to customise their experience whether they’re in for a light midday treat or a full-on indulgence.
Even if your schedule doesn’t allow for a full buffet, there’s a convenient alternative. Alter Ego offers a 200g Wagyu Steak à la carte for $30++. This option gives you all the taste and quality of Wagyu without committing to the entire buffet experience, making it ideal for those with tighter lunch windows. Essentially, there’s no excuse not to enjoy this promotion—whether you’re in for a few bites or a full feast.
Beyond the menu, what makes this promotion particularly appealing is the combination of value, quality, and ambience. Singaporeans are no strangers to high dining costs, and Wagyu often comes with a premium price tag. Here, they can enjoy the same premium quality at half the usual cost, and during the day when restaurants are generally quieter and service feels more personal. There’s also the unique advantage of skipping the dinner crowds. No long waits, no hustle for a table—just a relaxed, indulgent lunch experience.
This is also an excellent option for couples seeking a daytime date. While dinner dates are classic, there’s something charming about a “daytime romance” with stunning Marina Bay views. It’s lighter, more spontaneous, and yet still sophisticated. Even if you’re flying solo, treating yourself to a Wagyu lunch in such an elegant setting is an experience that’s worth it. Self-care can be delicious, and Alter Ego makes it effortlessly enjoyable.
Another reason to consider this lunch promotion is its flexibility. With multiple options and add-ons, diners can customise their experience based on their appetite, mood, and schedule. Whether it’s the full buffet, the à la carte steak, or some extras like fries, salad, and beer, there’s a combination for everyone. The duration of 90 minutes is generous enough to enjoy the food and the view without feeling rushed, making it ideal for a relaxing lunch break or a mini escape from the everyday routine.
The location itself is also a huge draw. Nestled within Esplanade Mall at 8 Raffles Avenue, Alter Ego provides not just a meal, but a mini-retreat in the heart of the city. After lunch, diners can take a stroll along Marina Bay or explore the nearby attractions, extending the experience beyond just the dining table. For tourists or locals alike, this makes for a perfectly balanced outing: excellent food, spectacular views, and the opportunity to enjoy one of Singapore’s most iconic districts.
Phone reservations are available at 6327 9301, which is highly recommended if you want to ensure a table at your preferred time. Given the popularity of the promotion and the unbeatable value, it’s safe to expect that tables could fill up quickly, especially on weekdays when professionals might seize the opportunity for a luxurious lunch break. A quick call ensures you have your spot secured and can enjoy your Wagyu without the stress of waiting.
In summary, Alter Ego’s Wagyu Lunch Buffet at 50% off is more than just a meal—it’s an experience. The combination of premium Australian M8/9 Wagyu, flexible dining options, optional add-ons like fries, salad, and free-flow beer, plus a stunning Marina Bay backdrop, makes this promotion genuinely worth seeking out. Whether you’re looking to impress a date, enjoy a treat with friends, or simply indulge in high-quality Wagyu for yourself, this lunch buffet delivers on all fronts.
It’s an opportunity to enjoy a sophisticated dining experience without the usual dinner price tag, to escape the crowds and make lunch the highlight of the day. For anyone who appreciates quality, value, and a touch of luxury, Alter Ego’s Wagyu Lunch Buffet ticks all the boxes. Don’t let this one pass by—book a table, take in the views, and savour every juicy, tender bite of Wagyu.
Promotional/Event Details:
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Date: 3 November 2025 Onward
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Time: 12 PM–4:30 PM, Sunday–Thursday
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Venue: Alter Ego, #01-13D, Esplanade Mall, 8 Raffles Avenue, Singapore 039802
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Contact: 6327 9301
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