When it comes to stretching every dollar in Singapore, smart grocery shopping is one of the easiest ways to keep household costs down. For those who regularly plan weekly family meals or stock up on daily essentials, this week’s promotion by Sheng Siong is not one to miss. From 29 July to 4 August 2025, shoppers across the island can enjoy substantial savings under the Sheng Siong Housebrand Weekly Specials, offering up to 50% off and Buy 1 Free 1 deals on a variety of essentials—from cooking ingredients to frozen treats and household necessities.
Sheng Siong has long built a reputation for providing quality products at competitive prices. Their in-house brand items have earned the trust of many households for being affordable without compromising on quality. And with this latest week-long promotion, they are making everyday essentials even more accessible to everyone. Let’s dive deeper into the highlights of this deal and why it is absolutely worth planning your grocery haul around it.
Why This Deal Is Worth the Visit
Let’s face it—groceries can take up a significant portion of any household’s monthly budget. Promotions like this not only help reduce costs but also allow shoppers to stock up on staples for the weeks ahead. What makes the Sheng Siong Housebrand Weekly Specials particularly appealing is how the deals cover a wide range of items—everything from cooking oil and canned goods to frozen proteins and cleaning supplies. That means shoppers are not limited to buying only one type of discounted item. They can fill their baskets with a mix of value-for-money choices.
Moreover, these are not obscure or slow-moving items. The promotion focuses on genuinely useful products that most households purchase regularly. This means one can buy confidently knowing the goods will be used and appreciated, not left forgotten at the back of the pantry.
Grocery Essentials – Real Savings for Real Needs
Here’s a look at some of the attractive discounts that shoppers can take advantage of during the promotion period:
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Happy Family Soya Bean Oil 2L – Marked down to $5.65, from the usual $8.90. That’s a 36% saving on a kitchen staple used daily in most households.
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Happy Family Organic Roasted Chestnuts With Shell 300g – Retailing at $6.95, this is a Buy 1 Free 1 deal, meaning you get two for the price of one—equivalent to a 50% saving.
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Happy Family Sardines in Tomato Sauce 425g – Two for $5.10, down from the usual price of $7.00. That’s a 27% discount for pantry-friendly canned protein.
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Happy Family Easi Cook Non Fried Noodles 330g – Two for $2.40, saving you 31% off the original two-for-$3.50 price.
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Softess Kitchen Towel 2 Ply (7 + 1 Rolls) x 60 Sheets – Offered at 2 for $10.95, down from $13.00, which is a handy 15% savings.
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Homeniks Toilet Cleaner (Assorted) 3 x 500ml – Now $5.95 from $8.30, offering a 28% cut on home cleaning essentials.
These items aren’t luxury goods—they’re practical, everyday products used across Singaporean households. Getting them at these reduced rates is an opportunity not only to stock up but to redirect savings into other household needs or occasional treats.
Frozen Foods – Quick Meals & Savings Combined
For those who value convenience but don’t want to sacrifice taste or budget, the frozen specials are a major highlight of this promotion. Frozen items are lifesavers during busy weekdays or late-night cravings, and here’s what Sheng Siong has in store:
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Tasty Bites Roasted Chicken Thigh (Black Pepper) 450g – A Buy 1 Free 1 deal, priced at 2 for $9.95, originally $19.90. That’s a huge 50% saving.
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Tasty Bites Crispy Chicken 450g – Available for $5.95, reduced from $9.90, saving you 39%.
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Tasty Bites Popcorn Chicken (Original/Spicy) 450g – 2 for $14.95, previously $27.90. That’s a 46% discount.
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Tasty Bites Tempura Fish Fillet 500g – Just $9.95, down from $16.95. Another 41% saving.
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Tasty Bites Handmade Fried Fish Bean Curd (8s) 240g – A Buy 1 Free 1 deal at 2 for $6.95, previously $13.90. Once again, that’s 50% off.
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Golden Swiss Potong Ice Cream (Assorted) 390ml (6s) – Priced at only $2.95, down from $5.60, giving you a 47% discount.
For families with children or anyone who enjoys a quick and satisfying snack, these frozen offers represent real value. Whether it’s preparing a last-minute dinner or having something handy when unexpected guests arrive, having these items in your freezer is always a good idea.
Why Choose Sheng Siong Housebrand Products?
It’s easy to assume that housebrand products are of lower quality simply because they’re cheaper, but Sheng Siong challenges that perception. Their housebrand lines, such as Happy Family, Softess, Homeniks, and Tasty Bites, have become household names by offering consistently good quality at a fraction of the price of branded goods.
Customers have come to trust these in-house brands for essentials, and this promotion is a further incentive to try more of what they offer. Not only are they wallet-friendly, but many of these products have loyal customer followings and great reviews.
All Sheng Siong Outlets Participating
The best part? This deal is available at all Sheng Siong outlets across Singapore. Whether you’re shopping in the heartlands or closer to town, chances are there’s a Sheng Siong nearby. With over 60 outlets located islandwide, accessibility is never an issue.
To find your nearest store, visit: Sheng Siong Store Location
Do keep in mind that all offers are while stocks last, so heading down earlier in the promotion period ensures better chances of grabbing the items you want.
Conclusion – Don’t Miss Out
A good deal is more than just a lower price—it’s about making thoughtful choices for your budget, lifestyle, and household needs. With up to 50% off and Buy 1 Free 1 promotions on essentials and popular frozen foods, Sheng Siong’s Housebrand Weekly Specials from 29 July to 4 August 2025 offer real value.
This is a perfect time to refill the pantry, stock the freezer, and replenish cleaning and kitchen supplies—all without overspending. Whether you’re a seasoned bargain hunter or simply looking to make smarter grocery choices, this deal ticks all the right boxes.
So plan your visit, bring a shopping bag, and take advantage of one of the better supermarket promotions happening this season. Deals like these don’t come every week, and your wallet will thank you.
Promotional/Event Details:
Date: 29 July–4 August 2025
Time: During operating hours of all Sheng Siong outlets
Venue: All Sheng Siong outlets islandwide
Store Locator: https://corporate.shengsiong.com.sg/store-locator
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