If there has been one thing that has quietly taken over social media feeds, dessert cafés, and home kitchens across Singapore lately, it is the rise of Middle Eastern-inspired sweets, especially anything related to kunafa. From stretchy cheese pulls to crisp shredded pastry textures drenched in syrup and chocolate, this trend is not just a passing moment. It has become a full-blown baking movement.
And right now, there is a particular deal that home bakers and dessert lovers might not want to overlook.
RedMan by Phoon Huat has restocked its Kunafa Dough (500g) at just $10.90, and it is already being talked about as one of the key ingredients behind the viral Dubai Chocolate Chewy Cookie trend.
At first glance, it might look like just another baking ingredient promotion. But once the bigger picture is understood, this is actually one of those rare moments where a trending ingredient becomes both accessible and affordable in Singapore supermarkets and baking supply stores.
Why Kunafa Dough Is Suddenly Everywhere
Kunafa dough, sometimes referred to as kataifi pastry, is a finely shredded pastry used traditionally in Middle Eastern desserts. It is known for its unique texture: thin strands that crisp up beautifully when baked or fried, creating a crunchy yet delicate bite.
In traditional desserts, it is layered with cheese or cream, soaked in syrup, and served warm. However, modern bakers have taken this ingredient in a completely new direction. Instead of sticking to traditional recipes, they have been combining kunafa dough with chocolate fillings, cookie dough bases, and even brownies.
That is where the viral Dubai Chocolate Chewy Cookie comes in.
This dessert trend has been circulating heavily on TikTok, Instagram, and baking blogs. It typically involves a gooey chocolate cookie base paired with crispy kunafa strands mixed into the filling or topping, sometimes layered with pistachio cream or chocolate ganache. The result is a combination of textures that feels both indulgent and slightly addictive.
It is no surprise that many home bakers in Singapore have been searching for this ingredient, only to find it either out of stock or priced at a premium in speciality stores.
That is why this $10.90 restock at RedMan by Phoon Huat has caught attention.
Why This Promotion Stands Out
Baking ingredients tied to viral trends usually do not stay affordable for long. Once demand spikes, prices often follow. What makes this particular deal interesting is that RedMan by Phoon Huat has kept the Kunafa Dough at a relatively accessible price point of $10.90 for a 500g pack.
For anyone who has tried sourcing specialty baking ingredients before, this price point is quite reasonable, especially in Singapore where imported baking materials can easily become expensive.
More importantly, this is not a limited niche ingredient anymore. It is now being used in everyday home baking experiments, from cookies and cheesecakes to fusion-style desserts.
The timing also plays a big role. With home baking continuing to grow in popularity, especially among younger bakers and food content creators, ingredients like this are no longer just for professional pastry chefs. They are becoming part of weekend kitchen experiments and social media recipe recreations.
Where to Find It
According to availability updates, the Kunafa Dough (500g) is best stocked at selected RedMan by Phoon Huat outlets, including:
- Bukit Merah
- Marsiling
- Toa Payoh
- Hougang
- Sims Lane
- Parkway
These outlets are known for carrying a strong range of baking essentials, so it is not surprising that they are among the first to receive restocks when demand increases.
For those planning a trip, it is worth noting that availability may vary between outlets. As with most trending ingredients, stock tends to move quickly, especially on weekends when hobby bakers head out to shop for baking supplies.
Why Home Bakers Are Paying Attention
There is a practical side to this trend that goes beyond social media hype.
Kunafa dough is surprisingly versatile. While it is being popularised through desserts like the Dubai Chocolate Chewy Cookie, it can also be used in a wide range of recipes, including:
- Kunafa cheesecake
- Chocolate kunafa cups
- Pistachio kunafa rolls
- Ice cream toppings for added crunch
- Fusion pastries combining Western and Middle Eastern flavours
This flexibility is one reason why many baking enthusiasts see it as a worthwhile ingredient to keep in the kitchen.
In Singapore’s baking scene, there has always been a strong interest in fusion desserts. From matcha croissants to salted egg pastries, home bakers are constantly experimenting with global flavours. Kunafa dough fits perfectly into this culture of creativity.
The Appeal of the Dubai Chocolate Chewy Cookie Trend
It is worth understanding why this particular dessert trend has gained so much attention.
At its core, the Dubai Chocolate Chewy Cookie combines three things that most people already love:
- Soft, chewy chocolate cookies
- Rich, creamy chocolate or pistachio filling
- Crispy kunafa pastry texture for contrast
The result is a dessert that is both familiar and new at the same time. It feels indulgent without being overly complicated to recreate at home.
For many home bakers in Singapore, this is part of the appeal. It allows them to experiment with café-style desserts without needing professional equipment or advanced pastry skills.
With ingredients like Kunafa Dough now more readily available at RedMan by Phoon Huat, recreating these viral recipes becomes much more realistic.
Is It Worth Making the Trip?
For anyone who enjoys baking or simply following food trends, this is one of those small but interesting promotions that can be worth exploring.
At $10.90 for 500g, the Kunafa Dough offers enough quantity for multiple baking attempts. That alone makes it appealing for those who like to experiment in the kitchen.
More importantly, there is a certain satisfaction in being able to recreate something that has been trending online. It is not just about the final dessert, but the experience of trying something new and seeing how it turns out.
Even for those who are not frequent bakers, this ingredient can be a fun way to try something different during weekends or gatherings. It also makes for a creative activity with family members or friends who enjoy cooking together.
A Small Trend That Reflects a Bigger Shift
What this promotion really highlights is how global food trends are becoming increasingly accessible in Singapore.
Ingredients that were once considered niche or difficult to find are now appearing in mainstream baking supply stores. At the same time, social media continues to influence what people cook at home.
RedMan by Phoon Huat plays an important role in this space by bridging the gap between professional baking ingredients and everyday home cooks.
The Kunafa Dough restock is just one example of how quickly trends can move from online videos to physical store shelves.
For anyone who enjoys staying ahead in the baking world, this is one of those small opportunities that might be worth checking out before stock runs out again.
Promotional/Event Details
Date: 24 April 2026 onwards
Time: During store operating hours (varies by outlet)
Venue: RedMan by Phoon Huat outlets – Bukit Merah, Marsiling, Toa Payoh, Hougang, Sims Lane, Parkway, Singapore
Promotion: Kunafa Dough (500g) at $10.90 restock offer while stocks last
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.