The Lunar New Year is a season for gathering, celebrating, and indulging in delicious food with family and friends. If you are looking to elevate your celebrations this year, the Isetan Lunar New Year Food Fair at Isetan Scotts Supermarket is a must-visit destination. Whether you’re hunting for premium Japanese produce, fresh seafood, or delightful festive treats, this fair brings together everything you need to impress guests and make your festivities memorable.
Why This Fair is Worth Visiting
Isetan is renowned for its dedication to quality, particularly when it comes to imports from Japan. The Lunar New Year Food Fair is no exception, featuring a curated selection of fresh fruits, vegetables, meats, seafood, confectionery, and beverages. Beyond simply stocking up your kitchen, this is an opportunity to discover unique gifts and luxurious items that elevate the festive experience.
From reunion dinners to casual Lo Hei gatherings, having the right ingredients and treats makes a difference. By visiting the fair, shoppers not only enjoy exclusive promotional prices but also get to explore hard-to-find Japanese products that add a special touch to their celebrations.
Fresh Japanese Produce & Seafood
One of the highlights of the fair is its fresh Japanese produce, perfect for creating a memorable Lunar New Year feast. High-quality ingredients like Hokkaido pork, salmon for Yu Sheng, and braised seafood delicacies are all available at attractive prices, helping you prepare exquisite dishes without the usual premium cost.
For instance, the Hokkaido Shirakaba Pork Belly Shabu Shabu is priced at $6.50 per 100g during the fair, down from the usual $7.20. Fresh salmon slices for Yu Sheng, essential for the traditional Lo Hei tossing, are available for $13 per 100g instead of $13.80. And if you’re aiming to impress guests with savoury delicacies, the IJIMA SHOTEN Braised Seafood at $9.50 per 100g (available 6–19 February) is a must-have.
Meat lovers can also enjoy MITAMURA Minced Pork Cutlet at $6.80 per piece, available from 23 January to 5 February. These selections allow home chefs to recreate restaurant-quality dishes for their Lunar New Year gatherings.
Fruits & Vegetables – Sweetness and Tradition
No Lunar New Year celebration is complete without seasonal fruits and vegetables, which symbolise prosperity and good fortune. Isetan’s fair offers a range of carefully selected Japanese and Chinese produce at promotional prices.
For gifting or personal enjoyment, the Kinkan TamaTama Hamper, featuring a luxurious assortment of Japanese fruits, is available for $168, down from $188 (6–19 February). For those who prefer a simple but meaningful gift, the Kinkan TamaTama 3kg pack of sweet, bite-sized kumquats is priced at $138 instead of $148, also available from 6–19 February.
For traditional favourites, the China Hong Mei Ren Mandarin Oranges are on offer at $16.80 per box of ten, reduced from $20.80, while China Spinach is available at two packets for $3.80 instead of the usual $2.30 each. These fresh options not only enhance the festive table but also symbolise wealth, health, and longevity for the new year.
Sweets, Snacks & Beverages – Adding a Touch of Indulgence
Isetan has curated a delightful selection of Japanese confectionery and beverages to impress guests or treat yourself. From matcha-infused treats to indulgent cheesecakes, there is something for every taste.
The CHEESEGARDEN Assorted Cheesecakes (400g) are available from 23 January to 5 February at $30, while the CHEESEGARDEN Tessa Earl Grey (25g) is priced at $24 during the same period. For matcha enthusiasts, the MATCHA AN Cookie Collection (Japan & Singapore Edition) is a premium set available from 6–19 February at $69.
Fans of chilled desserts will appreciate MONARIO Soy Milk Pudding (25g x 20’s) at $26, available from 6–19 February, which adds a smooth, delicate touch to any festive meal. With these options, you can ensure that your Lunar New Year table is not just traditional but also innovative and indulgent.
Pantry Essentials & Alcohol – Complete Your Festive Table
No celebration is complete without pantry essentials and beverages to accompany your meals. Isetan offers carefully selected Japanese items such as EIWA Furikake Rice Topping (100g) at $15, which can add instant flavour to rice dishes.
For those who want to toast to the new year, there are festive alcoholic selections as well. Katsuyama Junmai Ginjo Zodiac Label with Gold Flakes (720ml) is available for $71.50, down from $78, perfect for celebrating the Year of the Horse. Wine lovers will also enjoy the Bottega Barolo DOCG CDS (750ml) at $80.90, reduced from $88, or the Bottega Soave Classico DOC (750ml) at $32.20 instead of $35.
These beverages are not just festive symbols; they enhance every gathering with a premium touch without breaking the bank.
Why Shoppers Should Visit
Visiting the Isetan Lunar New Year Food Fair is more than a shopping trip. It is an experience that blends quality, tradition, and luxury in one place. By exploring the fair, shoppers can:
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Access exclusive deals and discounts on high-quality Japanese and festive products.
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Discover unique gift options that are perfect for friends, family, or business associates.
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Prepare memorable festive meals with ingredients that are both fresh and premium.
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Enjoy the convenience of finding everything in one location, from fresh produce to beverages and confectionery.
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Support high-quality import selections that may not be available elsewhere in Singapore.
Whether you’re looking to host a small reunion or a large festive gathering, this fair ensures that every dish, gift, and table presentation reflects the care and thoughtfulness that the Lunar New Year deserves.
Dates to Note
It’s important to plan your visit around the availability of specific items. While the general fair runs from 23 January to 19 February 2026, certain products are only available within specific windows:
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Selected Item Window 1: 23 January – 5 February
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Selected Item Window 2: 6 February – 19 February
Being mindful of these dates ensures that you don’t miss out on limited-time offers and rare Japanese imports.
Overall, the Isetan Lunar New Year Food Fair is a must-visit for anyone in Singapore seeking quality, convenience, and festive inspiration. By taking the time to explore the fair, shoppers can elevate their celebrations, delight their guests, and discover premium products that may become part of their Lunar New Year traditions for years to come.
So mark your calendars, plan your visit, and get ready to immerse yourself in a curated selection of Japanese and traditional festive offerings that promise to make this Lunar New Year both delicious and memorable.
Promotional/Event Details:
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Date: 23 January – 19 February 2026
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Time: Store hours (refer to Isetan Scotts Supermarket)
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Venue: Isetan Scotts Supermarket, 350 Orchard Rd, Singapore 238868
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