If you are one of those savvy shoppers who knows that quality doesn’t always mean paying premium prices, then Sheng Siong’s latest housebrand and frozen food promotion is something that simply cannot be missed. Running from 22 to 28 April 2025, this exclusive week-long sale is available at all Sheng Siong outlets islandwide, and it’s brimming with significant markdowns on essential items — both household staples and frozen delights.
Let’s be honest. Singaporeans love a good bargain, and it’s not just about saving a couple of dollars. It’s about making smart, value-driven choices that stretch every dollar further without compromising on quality. That’s why this week’s Sheng Siong promotion is more than just another supermarket sale — it’s a golden opportunity to stock up on must-haves for the pantry, kitchen, and freezer.
Why This Sale Deserves Your Attention
Sheng Siong’s housebrand promotions are renowned for combining value and quality. For years, many households across Singapore have relied on their in-house labels for everything from rice and oil to snacks and cleaning products. With this current round of promotions, customers are getting generous discounts on trusted items — many of which are part of daily consumption routines.
But what really makes this event worth the trip is the range of offers. It’s not just a couple of items with token markdowns. This week’s promotion covers a broad spectrum — pantry goods, cooking essentials, tissues, biscuits, frozen duck, roast chicken yakitori, crispy chicken, popcorn chicken, and even insect killer sprays.
Great Deals on Essentials — All Under One Roof
One of the highlights of this promotion is the Royal Golden Mali Premium Fragrant Rice 5kg. Usually priced at $14.90, it’s now going for $12.99, which is a 12% savings. Considering how rice is a staple in many local households, it makes complete sense to take advantage of this price cut.
If you’re someone who enjoys quick bites or keeps snacks for guests or school lunchboxes, Happy Family Assorted Biscuits (430g) and Peanut Cream Crackers (440g) are now available at just $3.95, down from $4.50 — another 12% discount.
Another great pick is the Softess Hanky Tissues (3-ply, 4 bundles x 10 packs x 8 sheets) — reduced from $5.50 to $3.99, offering a solid 27% off. These are practical buys for households with kids or elderly family members, or even to keep in the office or car.
What about cooking oil? Happy Family Soya Bean Oil (2L), a kitchen essential, now comes at $5.65, slashed from $8.90 — an impressive 36% savings.
For those with a sweet tooth, Bake For You Peanut Butter (Creamy/Crunchy), 340g, is marked down to $2.45 from $2.95. That’s a small but welcome 16% saving, and a useful item to have in the cupboard whether for breakfast, baking, or sandwiches.
Need to keep the bugs at bay? Homeniks Insect Killer Spray (Water-Based), sold as a 2-pack (2x600ml), is now $9.98, down from $14.90 — offering a generous 33% off.
Frozen Specials for Easy Meal Prep
Sheng Siong’s housebrand frozen specials are equally enticing this week. These ready-to-cook items are perfect for families with busy schedules, or for anyone looking to prepare meals quickly without sacrificing flavour.
One standout is the Tasty Bites Smoked Duck Breast (Original/Black Pepper, 500g). It’s now on a Buy 1 Get 1 Free deal — previously 2 for $27.90, but currently at $13.95 for two, a whopping 50% discount.
Next up is the Tasty Bites Roast Chicken Yakitori (Teriyaki/Sweet & Spicy, 240g) — another Buy 1 Get 1 Free deal. Previously going for 3 for $27.00, now slashed to 3 for $11.99, saving 55%.
Also featured is the ever-popular Tasty Bites Crispy Chicken / Seaweed Crispy Chicken (450g), now 2 for $13.95, down from a price range of $19.80–$21.90 — a tidy 29% discount.
Craving something cheesy? The Tasty Bites Cheesy Mushroom Bun (240g) is now 2 for $7.95, down from $15.90 — that’s 50% off.
Need party food or just want something fun for the kids? The Tasty Bites Crispy Popcorn Chicken (1kg) is also on sale — 2 for $25.95, reduced from $39.90 (34% savings). Or try the Tasty Bites Roasted Buffalo Wingstick (1kg), now going at $12.95, down from $17.95 — that’s 27% off.
These frozen items make meal planning a breeze, offering both variety and convenience. Plus, with such deep discounts, it’s a great time to fill the freezer and avoid full-price shopping later on.
Why They Shouldn’t Miss This
Beyond the attractive prices, what really stands out about this promotion is that it speaks directly to value-driven shopping. Whether it’s stretching the family grocery budget, buying in bulk for a festive gathering, or simply preparing for busy weekdays with easy frozen meals, this sale ticks all the right boxes.
It’s also worth noting that all promotions are valid islandwide at all Sheng Siong outlets, so there’s no need to hunt down a particular branch or location. This ensures that customers across Singapore can take advantage of the offers no matter where they live or work.
Moreover, these offers are based on housebrand products, which are often competitively priced even without discounts. With promotions like these, shoppers are getting quality items at even more accessible prices.
Plan Ahead and Stock Up
Deals like these don’t last forever, and with the promotion running for only one week, it’s a good idea to plan a grocery run sooner rather than later. Stock up on pantry items, frozen goods for lazy cooking days, and cleaning essentials all in one go.
With Sheng Siong being such a household name in Singapore, it’s no surprise that these limited-time offers draw quite the crowd. So beat the rush, make a list, and head to your nearest outlet early in the week to make the most of these fantastic prices.
Promotional/Event Details:
Date: 22-28 April 2025
Time: All operating hours
Venue: All Sheng Siong outlets islandwide
More Info: https://www.facebook.com/ShengSiong/

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