If you’ve got a soft spot for Japanese snacks or simply enjoy family-friendly weekend events, the Meiji In-Store Promotion at FairPrice Parkway Parade is one experience you shouldn’t miss. Running from 19 May to 1 June 2025, this exciting event blends shopping, freebies, fun activities, and a touch of nostalgia—perfect for families, children, and Meiji fans alike.
So, why is this event worth putting on your calendar? Because it’s not just another supermarket promo—it’s an interactive celebration of one of Japan’s most beloved brands. Here’s why locals and snack-lovers should make time for this sweet little occasion.
A Sweet Welcome at the Parkway Parade Main Entrance
FairPrice at Parkway Parade is the central hub for this vibrant Meiji event, and they’ve gone above and beyond to create a welcoming, festive space. Located right at the main entrance, shoppers are greeted by a colourful Meiji-themed setup that catches the eye and sparks curiosity.
Every day from 10:00 AM to 8:00 PM, visitors can explore the mini-exhibition-style booth packed with sampling counters, prize activities, and character-themed decor. Whether you’re dropping by on your grocery run or planning a family outing, there’s something that appeals to all ages.
Spend and Win – A Rewarding Purchase
For those who love a good deal (and a cute keepsake), this is where it gets rewarding. Simply spend $18 on Meiji confectionery and you’ll walk away with two guaranteed perks:
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A Meiji Shopper Bag – Not just your average reusable tote, these come adorned with adorable Meiji characters in several collectible designs.
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A Sure-Win Spin – Try your luck at the prize wheel right at the booth. It’s called “sure-win” for a reason—every spin comes with a prize.
The catch? These are while stocks last. So, the earlier you shop, the better your chances of picking the best designs and enjoying a fuller prize pool.
Taste First – Free Sampling and Sticker Fun
Sampling is always one of the best parts of promotional events, and Meiji has put real effort into curating treats for this showcase. Shoppers can enjoy:
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New Yan Yan Cookies & Cream Flavour – This brand-new twist on a childhood favourite is available to sample, and early feedback has been glowing.
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Fan Favourites like Chocorooms and Uproll – Familiar and loved, but always worth revisiting.
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Exclusive Character Stickers – Available with samplings, these limited-edition designs are a small but fun memento, especially for children.
Sampling events like this offer a fantastic opportunity to try before you buy, especially if you’re curious about Meiji’s newer offerings or want to treat your family to something new.
Exclusive Gift for Collectors: The Meiji Water Bottle Holder
There’s something special for those who are up for a bit of a collecting challenge. By purchasing 10 cups of Yan Yan—any flavour, mix and match—you’ll receive a FREE Meiji Water Bottle Holder.
But this isn’t just any bottle holder. It includes:
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A limited-edition Meiji lanyard
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A charming Meiji character accessory
It’s the sort of collectible that kids and fans of cute merch will love. It’s a small but thoughtful addition that transforms a simple snack haul into a bundle of joy.
Weekend Highlights – Meet the Mascots and More
While the weekday activities are great, it’s the weekends that bring the event to life with extra sparkle and family appeal.
On Saturdays and Sundays, from 1:00 PM to 4:00 PM, there’s a line-up of live entertainment hosted by a friendly emcee. Here’s what visitors can expect:
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Mascot Meet & Greet (2:00 PM – 4:00 PM) – Characters from Meiji’s popular treats will make appearances, creating perfect photo ops for kids (and adults who love a good throwback).
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Interactive Games (1:00 PM – 4:00 PM) – Join the crowd, participate in fun contests, and maybe even win a few extra goodies.
These weekend sessions give the event a theme park vibe right in the heart of Parkway Parade. It’s also a great way to break from shopping routines and enjoy a bit of joy with the family.
Meiji Balloons – For That Final Sweet Touch
No family-friendly event is complete without balloons. Throughout the event, visitors can also receive Meiji-themed balloons, decorated with favourites like Yan Yan, Uproll, and Chocoroom.
It’s a delightful freebie that brings extra smiles to children and gives parents a breather while the little ones enjoy the simple joy of a balloon shaped like their favourite snack.
Why You Should Visit This Meiji Promotion
Here’s a quick summary of why this event is well worth your time:
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It’s interactive – From spinning the prize wheel to meeting mascots, it’s not just shopping—it’s an experience.
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Family-friendly – Perfect for school holidays or weekend outings with kids.
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Freebies everywhere – Gifts, samplings, stickers, balloons—there’s always something to take home.
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New and nostalgic – Discover new flavours while enjoying classics.
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Great value – Spend $18 and receive gifts that could be worth nearly as much as your purchase.
In a retail landscape where promotions often feel transactional or uninspired, Meiji’s in-store experience is a breath of fresh air. It’s crafted with heart, fun, and a genuine desire to connect with their fans.
Final Thoughts
For those who love discovering bargains that come with actual perks—especially families looking to make the most of a weekend outing—this Meiji promotion ticks every box.
It’s not just about saving money. It’s about enjoying quality time, discovering treats, and bringing home something a little special.
And let’s be honest—there’s something incredibly satisfying about a shopping trip that includes surprises, prizes, and a happy child holding a Yan Yan balloon.
Don’t wait until it’s over. Head down to Parkway Parade before 1 June 2025, and enjoy a fun, snack-filled day courtesy of Meiji.
Promotional/Event Details:
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Date: 19 May – 1 June 2025
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Time: 10:00 AM – 8:00 PM Daily
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Venue: FairPrice Parkway Parade, Main Entrance
Google Maps: https://maps.app.goo.gl/L39TCekhzNhGH6hQ6
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