When it comes to satisfying Japanese cravings in Singapore, umisushi has always been a favourite go-to. Known for their fresh sushi, bento sets, and wallet-friendly prices, umisushi has built a solid reputation among those who love Japanese food without the hefty restaurant bill. Now, they are stepping things up with a brand-new launch that is worth every food lover’s attention. From 18 September 2025 onward, umisushi is introducing their Classic Donburi Series, and to make things even more exciting, they are rolling out a special promotion that’s simply too good to pass up – enjoy 50% off your 2nd Donburi and a complimentary miso soup with every purchase.
This is not just another menu addition. It’s a thoughtful upgrade to their offerings, designed to give regulars and new customers more hearty options that blend tradition with a modern twist. For anyone in Singapore who loves a warm, satisfying rice bowl, this deal is an absolute steal. Let’s take a closer look at why this promotion deserves a spot on your must-try list.
The Classic Donburi Series – A New Reason to Visit
Donburi, or rice bowls, have always been a comfort dish in Japanese cuisine. Simple, filling, and versatile, they bring together protein, rice, and seasoning into a meal that works any time of the day. umisushi’s new Classic Donburi Series has been crafted with this in mind, offering bowls that are not only filling but also carry unique flavours to suit different preferences.
Here’s what’s on the menu:
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Samurai Beef Don – Tender beef slices cooked in a savoury sauce, paired with fluffy Japanese rice. This one is for those who love a hearty, meaty dish.
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Teriyaki Flame Chicken Don – Chargrilled chicken glazed with teriyaki sauce, giving that sweet and smoky profile Singaporeans adore.
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Tokyo Luncheon Don – A playful yet satisfying choice featuring luncheon meat, a nostalgic comfort for many locals, now with a Japanese flair.
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Shogun Lamb Don – A bold option for those who enjoy richer, slightly gamey flavours, perfectly seasoned to bring out the lamb’s depth.
Each bowl is thoughtfully portioned, making them suitable for lunch, dinner, or even a filling snack if you’re extra hungry.
The Special Launch Promotion – Why It’s Worth It
To celebrate this new launch, umisushi is giving customers an irresistible reason to drop by. With 50% off your 2nd Donburi, diners can either share with a friend or indulge in two bowls themselves without feeling guilty about the cost. In Singapore’s dining scene, where affordable yet quality meals can sometimes be hard to come by, this deal is a refreshing opportunity.
Here’s the breakdown of why this deal works so well:
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Affordable Indulgence
Eating out in Singapore can get pricey, especially when it comes to Japanese food. Getting a hearty donburi bowl at umisushi prices already feels like a bargain, but cutting the price of the second bowl in half makes it an incredible value. -
Perfect for Sharing
Food always tastes better when shared, and this promotion encourages exactly that. Whether you’re on a lunch date, catching up with a friend, or grabbing dinner with family, sharing two different Donburi bowls allows you to taste more flavours while saving money. -
Free Miso Soup with Every Purchase
No Japanese meal feels complete without miso soup. umisushi adds an extra layer of satisfaction by giving it away for free with every Donburi. This little touch rounds out the meal, making it feel more wholesome without adding to the cost.
Why You Shouldn’t Miss This Deal
Many promotions come and go in Singapore’s competitive food scene, but this one stands out for several reasons.
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Exclusivity of a New Launch
The Classic Donburi Series is brand-new, meaning customers get to be among the first to try it. It’s always exciting to taste something fresh, especially when it’s made by a brand that’s already trusted for quality. -
Islandwide Accessibility
Unlike some promotions that are limited to specific outlets, this one is available at all umisushi outlets islandwide. Whether you’re near a shopping mall, in the heartlands, or on a lunch break in the CBD, chances are there’s an outlet within reach. Convenience adds to the appeal of this promotion. -
Great for Everyday Dining
Unlike fine-dining deals that require a special occasion, this promotion fits perfectly into an everyday meal plan. You don’t need to wait for a weekend outing or a celebration; you can easily drop by umisushi during a regular workday and enjoy this deal without fuss. -
Good Value in Today’s Economy
With rising living costs, Singaporeans are constantly on the lookout for meals that stretch their dollar without compromising on taste. umisushi’s promotion ticks both boxes – value and flavour.
A Dining Experience That Works for Everyone
What makes this deal extra special is its versatility. Students on a budget, working adults grabbing lunch, families looking for a quick dinner, and even solo diners will all find something to appreciate.
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For Students: An affordable yet filling option that doesn’t skimp on flavour.
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For Professionals: A quick, convenient lunch that feels more satisfying than a standard fast-food meal.
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For Families: Parents can introduce their kids to different proteins and flavours at a price that won’t hurt their wallet.
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For Foodies: A chance to try something new and trendy without breaking the bank.
Tips to Maximise the Deal
If you’re planning to make the most of this promotion, here are a few suggestions:
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Go with a Friend – Order two different bowls and split them so you get to try more flavours for less.
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Pair with Sushi – umisushi is still best known for their sushi, so why not add a couple of rolls to the meal for variety?
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Visit During Off-Peak Hours – While the promotion is islandwide, popular outlets may get busy. Visiting during quieter times ensures a smoother dining experience.
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Don’t Forget the Miso Soup – Since it’s free, make sure you collect it with your Donburi order. It adds that authentic Japanese finishing touch.
Final Thoughts
umisushi’s launch of the Classic Donburi Series is a clever move that caters to Singapore’s love for hearty, affordable, and flavourful meals. By pairing it with a promotion that offers real value – 50% off the second bowl and free miso soup – they’ve created a compelling reason for both loyal customers and new diners to stop by.
For those who enjoy discovering new deals and food experiences in Singapore, this one deserves a spot on the calendar. It’s affordable, accessible, and comes with enough variety to keep things interesting. Whether you’re treating yourself or sharing with someone else, umisushi’s Donburi deal proves that good food doesn’t need to come at a high price.
Promotional/Event Details:
Date: 18 September 2025 Onward
Time: All Day
Venue: All umisushi outlets islandwide
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