There is something about a brand-new restaurant opening in Singapore that instantly draws attention, especially when it involves a well-loved Japanese conveyor belt sushi chain like SUSHIRO. This May, they are expanding their footprint once again, and this time the spotlight is on their newest outlet at 100AM.
For those who enjoy affordable Japanese dining without compromising on quality, this opening is not just another addition to the food scene. It comes with a carefully planned line-up of promotions designed to make the visit worthwhile, whether it is a casual lunch, a dinner outing, or even a catch-up session with friends.
Starting from 8 May 2026, diners can expect a two-week celebration filled with rotating 1-for-1 sushi deals, attractive drink specials, and even a lucky dip event on opening day. It is the kind of promotion that does not just reward first-time visitors, but also encourages repeat visits—and for good reason.
The new outlet sits conveniently along Tras Street, making it easily accessible for those working in the CBD as well as those who enjoy exploring dining spots around Tanjong Pagar. With operating hours from 11am to 10pm daily, it fits comfortably into both lunch and dinner plans, while the last order at 9.30pm allows enough time for a relaxed meal without feeling rushed.
One of the highlights of this opening has to be the 14-day 1-for-1 sushi promotion. Instead of offering a single deal throughout, they have opted for a rotating schedule that features different premium items across specific dates. This approach adds a sense of excitement and variety, making each visit feel slightly different from the last.
From 8 to 10 May, diners can enjoy Bluefin Fatty Tuna at just $4.90++ for two pieces, effectively half the usual price. This cut is known for its rich, buttery texture, and it is not something commonly associated with budget sushi experiences. It is a strong opening offer that sets the tone for what is to come.
The following days continue the momentum. From 11 to 12 May, Big Red Shrimp takes centre stage at $2.30++ for a pair. This option is perfect for those who prefer a sweeter, more delicate seafood flavour. Moving on to 13 and 14 May, Big Cut Fresh Salmon is offered at $2.90++, which is likely to appeal to a broader audience given salmon’s popularity among sushi lovers in Singapore.
As the promotion progresses, the deals continue to feature crowd favourites and premium selections. Medium Fatty Tuna is available from 15 to 17 May at $3.90++, followed by Salmon Roe Wrap on 18 and 19 May at the same price point. These are items that typically feel like indulgences, but during this promotion, they become far more accessible.
Finally, the promotion wraps up from 20 to 21 May with Big Cut Grilled Eel at $3.90++. This particular dish is often appreciated for its smoky, slightly sweet flavour profile, making it a fitting end to the two-week lineup.
What stands out here is not just the pricing, but the structure. By spreading the deals across multiple days, they are essentially inviting diners to return and experience different highlights. It transforms a simple meal into a mini food exploration over two weeks.
Beyond sushi, there is also a strong focus on beverages. Throughout the entire promotion period, selected alcoholic drinks will be available at just $6.00++. Options include familiar favourites such as Premium Malt’s beer, Kaku Highball, and Lemon Sour. In a city where drink prices can add up quickly, this is a welcome addition that complements the food deals nicely.
For those planning to visit on opening day itself, there is an extra incentive. On 8 May, diners who spend at least $50 in a single receipt can participate in a sure-win lucky dip. This is not a typical draw where only a few walk away with prizes. Instead, every eligible participant receives something.
The prizes range from practical rewards like $10 return vouchers (with minimum spend) to free-flow drink bar coupons. There are also limited-edition merchandise items, including folders, bottle holders, and EZ-Link cards, which may appeal to fans of the brand or those who enjoy collecting unique items.
From a value perspective, this opening promotion ticks several boxes. First, the 1-for-1 deals significantly lower the cost of trying premium sushi items. Second, the drink specials make it easier to enjoy a more complete dining experience without overspending. Third, the lucky dip adds an element of surprise, making the visit feel a little more special.
But beyond the numbers, there is also the experience to consider. Conveyor belt sushi has always had a certain charm, offering both convenience and variety. Diners can simply pick what catches their eye, try different plates, and control how much they spend. With these promotions in place, that experience becomes even more enjoyable.
Another practical detail worth noting is that reservations via the SUSHIRO app will open from 1 May. Given the popularity of new openings in Singapore—especially those with strong promotional offers—it is reasonable to expect queues, particularly during peak hours and weekends. Securing a reservation could make a significant difference in the overall experience.
For those working nearby, this could easily become a go-to lunch spot during the promotion period. The rotating deals provide enough variety to keep things interesting across multiple visits. For families or groups of friends, it is an opportunity to enjoy a wider range of dishes at a more affordable price point.
In many ways, this opening is more than just a new outlet launch. It reflects how competitive and dynamic the dining scene in Singapore has become. Brands are not only expanding, but also finding creative ways to engage diners and offer genuine value.
For anyone who enjoys Japanese cuisine, this is a promotion that is difficult to ignore. Whether it is the appeal of premium sushi at reduced prices, the chance to enjoy drinks without stretching the budget, or simply the excitement of visiting a new restaurant, there is something here for a wide range of diners.
Promotional/Event Details:
Date: 8–21 May 2026
Time: 11:00am – 10:00pm (Last Order 9:30pm)
Venue: SUSHIRO 100AM
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