If fresh seafood is something that regularly makes its way into the shopping basket, there is a new supermarket promotion worth checking out this week. U Supermarket is bringing back its Seafood Fest from 18 to 24 September 2026, giving shoppers the chance to pick up selected fresh fish at special prices at participating outlets across Singapore.

For anyone trying to plan affordable home-cooked meals, promotions like this can be particularly useful. Fresh fish can be turned into a complete family meal without requiring an elaborate recipe, and having a couple of versatile options available at reduced prices makes it easier to decide what to cook for lunch or dinner.

The highlight of this U Supermarket Seafood Promotion is the special price on Seabass 4/6 at $3.90 each, together with Golden Pomfret at $4.50 each. These are two familiar seafood choices that can be prepared in quite different ways, so shoppers can pick according to the kind of meal they have in mind.

The Seafood Fest runs for one week, from 18 September until 24 September 2026, but the offers are available only at selected U Supermarket outlets. That means it is worth checking the participating locations before making a special trip.

Fresh Seabass for Just $3.90

The Seabass offer is likely to catch the attention of shoppers looking for an affordable fish option. During the promotion period, Seabass 4/6 is priced at $3.90 each, making it a convenient choice for a simple seafood meal at home.

Seabass has delicate, tender flesh and is particularly popular when steamed. A straightforward preparation with ginger, spring onions and a light soy-based sauce can turn the fish into a comforting home-cooked dish without too much effort.

Of course, steaming is not the only way to enjoy it. Depending on personal preference, Seabass can also be baked, grilled or cooked with other ingredients. Its relatively mild flavour makes it easy to pair with different sauces and seasonings.

For families who regularly cook at home, buying a whole fish can also provide a welcome change from the usual chicken, pork or other everyday dishes. At $3.90 each during the Seafood Fest, it could be an opportunity to put a seafood dish on the dining table while keeping an eye on the grocery budget.

Golden Pomfret at $4.50

The second seafood highlight is Golden Pomfret at $4.50 each. This is another popular choice for home cooking, particularly for those who enjoy fish with a slightly thicker flesh.

Golden Pomfret can work particularly well when pan-fried or grilled. A nicely cooked fish with a crisp exterior and tender flesh inside can be paired with steamed rice and vegetables for a simple but satisfying meal.

It is also a practical fish to consider when planning different meals throughout the week. Rather than buying the same ingredients repeatedly, shoppers can use the promotion to introduce more variety into their family meals.

For those who prefer fish that is relatively straightforward to prepare, Golden Pomfret is certainly worth considering while the special price is available. At $4.50 each, it gives seafood lovers another option alongside the Seabass deal.

Where Can Shoppers Find the Promotion?

The U Supermarket Seafood Fest is not available at every outlet, so shoppers should take note of the participating locations. The promotion is available at the following selected U Supermarket outlets in Singapore:

215C Compassvale, 261 Punggol Way, 507 Yishun, 625 Elias Mall, 691 Woodlands, 810 Choa Chu Kang, 817 Keat Hong Link, 829 Tampines and 878 Tampines.

This gives shoppers in several parts of Singapore the opportunity to check out the seafood offers without necessarily travelling across the island.

If one of these outlets is already part of the usual grocery-shopping routine, the timing of the promotion could be particularly convenient. Rather than making a separate trip just for the offer, shoppers can simply add the Seafood Fest to their regular supermarket visit.

A Useful Promotion for Home-Cooked Meals

One of the biggest reasons to pay attention to supermarket food promotions is that they can help make everyday meal planning a little easier. Instead of waiting until the last minute to decide what to prepare, shoppers can start with the ingredients that are currently available at a good price.

The Seabass and Golden Pomfret offers provide two straightforward starting points. Pick up a Seabass and plan a steamed fish dinner, or choose Golden Pomfret and serve it pan-fried or grilled alongside rice and vegetables.

There is also room to keep things simple. A seafood dinner does not necessarily require expensive sauces, complicated cooking techniques or a long list of ingredients. Fresh fish, a few basic seasonings and some vegetables can be enough to put together a satisfying meal.

For busy households, that simplicity can be just as valuable as the promotional price itself.

Why Should Shoppers Enjoy This Seafood Fest Promotion?

There are several reasons why this U Supermarket promotion could be worth adding to the shopping list.

First, the prices are easy on the grocery budget. Seabass 4/6 is offered at $3.90 each, while Golden Pomfret is $4.50 each. For shoppers already planning to buy fresh fish, checking out these promotional prices could help stretch the food budget further.

Second, both fish are versatile. Seabass can be steamed, baked or grilled, while Golden Pomfret can be pan-fried or grilled. That gives home cooks plenty of room to prepare them according to their preferred style.

Third, it is a chance to add variety to regular meals. If the usual weekly menu tends to revolve around the same few dishes, a seafood promotion provides a reason to switch things up.

Finally, the promotion lasts for seven days, giving shoppers some flexibility. The important thing is to visit a participating U Supermarket outlet between 18 and 24 September 2026 and check the available seafood while the promotion is running.

As with fresh food promotions, shoppers may want to check availability at their preferred outlet, as seafood selection can vary and popular promotional items may not remain available throughout the entire promotion period.

So, if fresh fish is already on the grocery list this week, the U Supermarket Seafood Fest is one promotion to keep in mind. With Seabass at $3.90 each and Golden Pomfret at $4.50 each at selected outlets, it could be a convenient opportunity to pick up ingredients for an enjoyable seafood meal without spending too much.

Promotional/Event Details:

Date: 18-24 September 2026
Time: During participating U Supermarket outlet operating hours
Venue: Selected U Supermarket outlets: 215C Compassvale, 261 Punggol Way, 507 Yishun, 625 Elias Mall, 691 Woodlands, 810 Choa Chu Kang, 817 Keat Hong Link, 829 Tampines and 878 Tampines
Promotion: Seafood Fest
Seabass 4/6: $3.90 each
Golden Pomfret: $4.50 each