If seafood is regularly on the shopping list, 17 September 2026 is a date worth remembering. Sheng Siong is running a one-day seafood promotion across its outlets in Singapore, giving shoppers the chance to pick up selected fresh and frozen fish at promotional prices.
The highlight of this Sheng Siong Seafood Promotion is the starting price of just $0.99 per 100g for selected fresh seafood. With several types of fish included in the promotion, this could be a useful opportunity for households looking to prepare home-cooked seafood meals without spending too much.
The promotion is only available for one day, so shoppers who are interested in the offers will need to plan their visit for 17 September 2026. As with many supermarket promotions, products are subject to availability, so the seafood you are looking for may not necessarily be available at every outlet throughout the day.
Fresh Fish Starting From $0.99 per 100g
The biggest attraction of this one-day promotion is the selection of fresh seafood. For shoppers who prefer buying fish according to the amount needed for a particular meal, the per-100g pricing can make it easier to choose an appropriate quantity.
One of the standout offers is Fresh Whole Seabass (L) at $0.99 per 100g. Seabass is a versatile fish that can be prepared in plenty of different ways, whether steamed, baked, grilled or cooked with a sauce. At the same promotional price point, Fresh Sole is also $0.99 per 100g, giving shoppers another option when planning their meals.
Other fresh seafood deals include One-Finlet Scad at $1.09 per 100g, while Spotted Spanish Mackerel is available at $1.19 per 100g. Black Pomfret is priced at $1.29 per 100g, providing another choice for those who enjoy pomfret as part of their home-cooked meals.
If Spanish mackerel is more to your liking, there are two options to consider. Fresh Whole Spanish Mackerel is $1.89 per 100g, while Spanish Mackerel Steak is $2.39 per 100g. Having the steak option may be particularly convenient for shoppers who prefer fish portions that are easier to prepare and serve.
There is also Fresh Seabass Meat at $2.29 per 100g, while Fresh Salmon Meat is $3.58 per 100g. These higher-priced selections give shoppers the opportunity to choose something different if salmon or prepared seabass meat is what they have in mind for their next meal.
Frozen Fish Offers Are Included Too
The promotion is not limited to fresh seafood. Selected frozen fish products are also included, which could be handy for households that prefer to keep seafood in the freezer for another day.
Among the frozen fish offers, Yellow Catfish is $3 for 2, while Golden Pomfret is available at $7.50 for 2. Shoppers can also find Yellow Croaker at $9.90 for 2 and Atlantic Mackerel at $12.90 for 2.
These multi-pack offers may be useful when cooking for several people or when you want to have fish ready in the freezer for future meals. Rather than having to make a separate supermarket trip later, picking up a suitable frozen option during the promotion could help with meal planning.
Of course, it is still worth checking whether the quantity and type of fish suit your household before buying. A bargain is most useful when the product is something that will actually be eaten.
Why Should We Go and Enjoy This Seafood Deal?
There are several reasons why this one-day promotion could be worth checking out.
First, the entry-level price is attractive. Selected fresh seafood starts at only $0.99 per 100g, which gives shoppers an opportunity to compare different fish without immediately committing to a higher-priced option.
Second, there is variety. The promotion covers seabass, Spanish mackerel, sole, pomfret, scad, salmon and several frozen fish selections. This means shoppers are not restricted to just one type of seafood.
Third, it can make home cooking more interesting. Fish is one of those ingredients that can completely change a meal depending on how it is prepared. A whole fish could become a steamed dinner, while mackerel steaks can be grilled or pan-fried. Frozen fish can also be kept for a later meal when there is less time for grocery shopping.
Another reason to take a look is the limited one-day duration. This is not a promotion that runs for several weeks. It is scheduled specifically for 17 September 2026, so anyone hoping to take advantage of the listed prices should make their shopping trip within the promotional period.
A Few Things to Know Before Shopping
There are some important conditions to keep in mind before heading to a Sheng Siong outlet.
The promotional offers are available from 4am onwards, subject to stock availability. Purchases are limited to three units per product, per customer, per transaction, unless otherwise stated.
The products are also available on a first-come, first-served basis while stocks last. This is particularly important for shoppers looking for one of the more popular fresh seafood choices. A product being listed in the promotion does not guarantee that it will remain available throughout the day.
The promotion applies at all Sheng Siong outlets in Singapore, but product and variant availability can differ from one outlet to another. It is therefore sensible to check the seafood section when arriving rather than assuming every listed item will be available.
The promotion also states that traders are not allowed.
A Good Time to Plan the Next Seafood Meal
A one-day supermarket promotion can be easy to overlook, but this Sheng Siong Seafood Promotion has a fairly straightforward appeal: there are several fresh fish options at promotional per-100g prices, together with selected frozen fish multi-buy deals.
For families, couples or anyone who enjoys preparing seafood at home, 17 September could be a useful day to compare the available choices and pick up something for dinner or the freezer. The $0.99 per 100g options are particularly notable, while the other fresh and frozen selections give shoppers more flexibility depending on their preferred fish and cooking plans.
Just remember that this is a one-day special, and all promotional items are subject to availability. If a particular fish is on the shopping list, going earlier in the day may be worth considering rather than waiting until later.
So, if you are already planning a grocery run, take a look at the seafood selection at Sheng Siong on 17 September 2026. With selected fresh fish starting from $0.99 per 100g and several frozen fish offers available as well, it could be a convenient chance to bring home some seafood for the next meal while the promotion lasts.
Promotional/Event Details:
Date: 17 September 2026
Time: From 4am onwards, subject to stock availability
Venue: All Sheng Siong outlets in Singapore
Promotion: Sheng Siong Seafood Promotion – 1 Day Special
Fresh Seafood: Selected fresh fish from $0.99 per 100g
Frozen Seafood: Selected offers including Yellow Catfish $3 for 2, Golden Pomfret $7.50 for 2, Yellow Croaker $9.90 for 2 and Atlantic Mackerel $12.90 for 2
Purchase Limit: Maximum 3 units per product, per customer, per transaction unless otherwise stated
Availability: While stocks last, first-come, first-served
Additional Terms: No traders allowed; product and variant availability may differ between outlets
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