If there’s one thing that always draws Singaporeans back to the bakery, it’s the comforting smell of freshly baked bread, pastries, and waffles wafting through the air. Now, imagine combining that nostalgic fragrance with something savoury, warm, and deliciously satisfying — that’s exactly what Swee Heng Bakery has just introduced with their brand-new savoury waffle collection.
From 17 September 2025 onward, food lovers in Singapore can indulge in a new twist on the classic waffle, available at selected Swee Heng outlets. Priced from just $3, this new series of savoury waffles offers affordable indulgence that’s perfect for breakfast, tea-time, or even as a light lunch.
This promotion is one worth taking note of because it’s not only about affordability but also about the creativity behind the flavours. Swee Heng has always been known for blending traditional favourites with modern bakery innovations, and this launch is no exception.
What’s New on the Menu?
The new savoury waffle collection offers four exciting options, each stuffed with a flavourful filling and topped with melty cheese. Here’s what you can look forward to:
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Chicken Ham & Cheese – A comforting classic that pairs smoky chicken ham with gooey melted cheese, folded into a crisp yet fluffy waffle. Perfect for those who want something hearty but familiar.
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Curry Chicken & Cheese – A bold twist that takes inspiration from Singapore’s love affair with curry. Expect a savoury filling with just the right amount of spice, balanced by creamy cheese and the warm crunch of the waffle.
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Tuna & Cheese – A lighter option but no less tasty. The savoury tuna blend paired with cheese creates a creamy, satisfying bite that seafood lovers will enjoy.
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Chicken Floss & Cheese – A uniquely local touch that’s bound to be a crowd favourite. Fluffy chicken floss, slightly sweet and savoury, meets melty cheese inside a freshly pressed waffle.
Each waffle is freshly made to order, ensuring that you get a hot, satisfying snack every time.
Why Should You Try This Deal?
Food promotions come and go, but every once in a while, a launch comes around that truly ticks all the boxes — affordable, convenient, flavourful, and worth sharing. Here’s why this deal deserves a spot on your must-try list:
1. Value for Money
At just $3 per waffle, it’s hard to find another bakery snack in Singapore that offers this much flavour at such a friendly price. Whether you’re grabbing one for yourself or buying a few to share with family, the cost stays wallet-friendly.
2. Perfect Anytime Snack
These waffles aren’t too heavy, but they’re filling enough to keep hunger pangs away. They’re ideal for breakfast on the go, a mid-day bite between classes or meetings, or even as an after-dinner treat if you’re craving something savoury.
3. Local Flavours with a Twist
The inclusion of chicken floss and curry chicken as flavour options shows how Swee Heng understands Singaporean tastebuds. Instead of sticking to only Western-inspired flavours, they’ve incorporated local favourites, which makes the waffles more appealing to a broader range of customers.
4. Something New to Try
Waffles are often associated with sweet flavours like chocolate, kaya, or peanut butter. This savoury series flips expectations on its head and gives foodies something different to try. It’s a refreshing change that can surprise your taste buds.
5. Convenience of Selected Outlets
Swee Heng Bakery has numerous outlets across Singapore, often located in convenient neighbourhoods or malls. That makes it easy to pop by during errands, after work, or while shopping, to pick up a quick and satisfying snack.
Making the Most of This Promotion
If you’re planning to give these new savoury waffles a try, here are a few ideas to make the most of it:
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Pair It with a Drink – Add a cup of kopi, teh, or even bubble tea from a nearby stall to make it a complete meal. The richness of the waffles balances perfectly with a refreshing drink.
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Share with Friends or Colleagues – Buy a few different flavours and split them with friends or colleagues to sample all four varieties in one go. That way, you won’t have to choose just one.
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Plan for Tea-Time – If you often find yourself craving something in the mid-afternoon, these waffles are perfect to keep you going without being too filling before dinner.
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Grab-and-Go – For those constantly on the move, these waffles are wrapped and served in a way that makes them easy to eat on the go without mess.
Why Swee Heng Bakery Remains a Favourite
Swee Heng Bakery has always been one of Singapore’s most recognisable bakery chains. Established with the aim of serving fresh, affordable baked goods for the masses, they’ve consistently found ways to keep their menu exciting. From classic buns and cakes to seasonal launches and trendy desserts, they know how to keep their customers coming back.
Their new savoury waffles reflect this same spirit of innovation. By adding a simple twist to something familiar, they’ve managed to make it both nostalgic and exciting. It’s this balance of tradition and creativity that continues to endear them to Singaporeans young and old.
Final Thoughts: Don’t Miss Out
In Singapore, good food deals rarely go unnoticed — and this one is bound to attract attention. For just $3, you get a freshly made savoury waffle in flavours that suit both adventurous eaters and those who prefer comforting classics.
The promotion starts from 17 September 2025, and since it’s available only at selected outlets, it’s a good idea to check with your nearest Swee Heng branch before heading down.
If you’re someone who loves exploring affordable food finds, enjoys local-inspired flavours, or simply wants a convenient and tasty snack, this is one deal you shouldn’t skip.
So the next time you’re out and about, make sure to swing by Swee Heng Bakery and treat yourself to one of these savoury waffles. Affordable, delicious, and satisfying — what more could you ask for?
Promotional/Event Details:
Date: 17 September 2025 Onward
Time: All Day
Venue: Selected Swee Heng Bakery Outlets Across Singapore
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