For those who love exploring new tastes and cultures through food, PrimaDeli has something quite special this season. Starting from 17 October 2025 onward, Singapore’s beloved homegrown bakery chain invites bread lovers to indulge in a cross-continental experience featuring The Italian Ciabatta and The Japanese Shokupan. This limited-edition series is not just another product launch; it’s a thoughtful celebration of flavour, craftsmanship, and culture that promises to delight anyone who appreciates the art of baking.
PrimaDeli, a name that has been synonymous with freshly baked goodness for over three decades, has once again proven why they remain a staple in Singapore’s food scene. For 33 years and counting, they’ve been crafting delightful treats that cater to both tradition and innovation. This new bread series brings together the best of both worlds — Europe’s rustic charm and Asia’s refined simplicity — offering customers a chance to experience two distinct cultures through two beautifully made loaves.
Let’s start with The Italian Ciabatta, a bread that captures the very soul of Italy. Think of that crisp, golden crust giving way to a soft, airy crumb that’s perfect for soaking up rich flavours. Ciabatta is one of those breads that stands proudly on its own yet complements a variety of pairings. It’s ideal for anyone who enjoys hearty sandwiches or simply loves to dip bread into high-quality olive oil or balsamic vinegar. PrimaDeli’s rendition of this Italian classic stays true to its origins, yet it also carries that unmistakable touch of local craftsmanship that Singaporeans have come to trust.
If you’ve ever had a proper ciabatta, you’ll know it’s the kind of bread that celebrates texture and taste. The exterior crunch contrasts beautifully with the tender interior, making it the perfect base for grilled vegetables, cheeses, or cured meats. But the beauty of PrimaDeli’s Ciabatta lies in its versatility — it can be enjoyed as a simple snack with olive oil and herbs, or as a gourmet accompaniment to your home-cooked meals. It’s the kind of bread that invites creativity in the kitchen.
Moving from Europe to Asia, PrimaDeli also introduces The Japanese Shokupan, a bread that embodies the Japanese philosophy of minimalism and refinement. Often referred to as “milk bread,” Shokupan is known for its soft, pillowy texture and delicate sweetness. Every slice is a cloud-like dream — light, fluffy, and so tender that it practically melts in your mouth. It’s no wonder that Shokupan has gained worldwide recognition as one of Japan’s most beloved bread varieties.
PrimaDeli’s Shokupan pays homage to the simplicity and precision that defines Japanese baking. Each loaf is a work of art, meticulously crafted to achieve that perfect balance between softness and flavour. It’s best enjoyed on its own, lightly toasted, or with a spread of butter or jam. Those who appreciate subtle yet comforting flavours will fall in love with its elegant texture and understated charm. It’s the kind of bread that makes you slow down, take a bite, and truly enjoy the moment.
What makes this limited-edition series worth trying isn’t just the quality of the bread — it’s the story behind it. PrimaDeli’s commitment to blending cultures through baking is a reflection of Singapore itself — a melting pot of influences where East meets West in the most delicious way possible. Each bite of Ciabatta and Shokupan tells a story of tradition, passion, and creativity. For customers, it’s an invitation to explore different culinary heritages without leaving the island.
Singapore’s food scene thrives on innovation and diversity, and PrimaDeli has consistently been at the forefront of that movement. From their signature pandan chiffon cakes to their seasonal festive collections, they’ve mastered the art of combining global inspiration with local taste. With the Italian Ciabatta and Japanese Shokupan series, they’re once again showing that they understand what modern consumers want — authentic, high-quality products that celebrate both flavour and craftsmanship.
For those who value freshness, PrimaDeli’s breads are baked daily in-store, ensuring that every loaf delivers the aroma and texture of true artisanal baking. Whether you pick up your bread for breakfast, lunch, or a mid-day treat, you can be assured that each slice carries the warmth and quality that PrimaDeli has been known for over the years.
This promotion also offers an excellent reason to visit one of PrimaDeli’s participating outlets. The series is available only at selected stores, making it an exclusive experience for those who appreciate limited-edition offerings. It’s not every day that you get to enjoy authentic-style Ciabatta and Shokupan freshly made right here in Singapore. For food enthusiasts, this is a chance to sample global favourites prepared with local expertise.
If you’re someone who enjoys discovering new flavours, PrimaDeli’s latest collection is worth adding to your weekend plans. Imagine starting your morning with a slice of Japanese Shokupan paired with butter and coffee, or preparing an Italian-style sandwich with Ciabatta filled with roasted vegetables, cheese, and pesto. These are the small pleasures that make everyday meals extraordinary.
Beyond just taste, there’s something deeply satisfying about supporting a local brand that continues to evolve while staying true to its roots. PrimaDeli’s 33-year journey is a testament to their dedication to quality and innovation. They’ve built trust with generations of customers, and this new series is another example of how they continue to surprise and delight.
So, if you’re looking for a simple yet special treat this week, drop by a PrimaDeli outlet and get your hands on their limited-edition Italian Ciabatta and Japanese Shokupan. Whether you’re sharing them with family, serving them at a dinner party, or enjoying them alone with a cup of tea, these breads bring comfort, culture, and craftsmanship together in the most satisfying way possible.
Why you should go and enjoy this deal:
Because it’s not every day that a local bakery brings the best of Italy and Japan under one roof. PrimaDeli’s new limited-edition breads are not only a celebration of taste but also a showcase of global inspiration done right. It’s a delightful opportunity to enjoy high-quality artisanal bread made fresh daily, with flavours that transport you from Europe to Asia in a single bite. With the brand’s longstanding commitment to quality and authenticity, you’re not just buying bread — you’re experiencing a story that spans continents and connects cultures.
So, whether you’re a loyal PrimaDeli fan or someone discovering them for the first time, this is one promotion that deserves your attention. Drop by, take a bite, and let the flavours speak for themselves.
Promotional/Event Details:
Date: 17 October 2025 Onward
Time: During outlet operating hours
Venue: Selected PrimaDeli outlets across Singapore
More Information: https://www.primadeli.com
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