Singapore food enthusiasts have something exciting to look forward to this week as QQ Rice makes a grand return to Novena, now settling into its brand-new location at Royal Square. Known for its customizable rice dishes and comforting meals, QQ Rice has been a staple in Singapore’s dining scene for over 15 years, and their latest move promises not only a refreshed look but also an irresistible promotion for loyal fans and new visitors alike.
The new outlet at Royal Square at Novena is designed with both comfort and convenience in mind. Stepping inside, diners are greeted with a modern, warm atmosphere that blends style with functionality. Updated ordering kiosks make it easier than ever to customise meals exactly to one’s taste, whether they are in a rush for a quick lunch or looking for a relaxed dining experience with friends or family. This thoughtful redesign shows that QQ Rice has taken customer feedback seriously and elevated the dining experience while retaining the heart of what made the brand popular in the first place.
To celebrate the reopening and to thank over a decade and a half of customer support, QQ Rice is offering a limited-time Buy 1 Get 1 Free promotion. This special deal allows diners to enjoy twice the amount of their favourite dishes, making it a perfect opportunity to explore the new menu or indulge in familiar favourites. From DIY porridge to bento sets, every slot of the day brings something new to the table.
The promotion is structured into four distinct time slots, each highlighting popular dishes that have won the hearts of Singaporeans over the years:
7:30 am – 10:00 am: DIY Porridge
Start the day with a warm, hearty bowl of porridge made to personal preference. Diners can select from a variety of grains and toppings, creating a breakfast that is both comforting and energising. With the Buy 1 Get 1 Free deal, there’s room to try a second flavour combination or share with a friend.
10:00 am – 2:00 pm: DIY Rice Bowl
Lunchtime at QQ Rice becomes a fun and engaging experience as diners can craft their own rice bowls. With choices of grains, proteins, vegetables, and sauces, it’s a nutritious and filling meal that’s fully customizable. The promotion allows one to sample multiple flavours without having to commit to just one, perfect for those curious to explore the menu’s expanded vegetarian options.
2:00 pm – 5:30 pm: DIY Rice Roll
For a lighter afternoon meal, the DIY Rice Rolls are colourful, fresh, and easy to enjoy on the go. Each roll combines the right balance of taste and texture, making it a popular choice among office workers and casual diners alike. With the Buy 1 Get 1 Free offer, it’s possible to mix and match rolls, creating a perfect snack experience.
5:30 pm – 9:00 pm: Bento Sets
End the day with a complete bento meal, featuring rice, vegetables, and a main of choice. The bento sets are designed to be both nutritious and satisfying, ideal for a dinner that feels indulgent yet balanced. The promotion enables diners to try a different main alongside their usual favourite, offering variety and value in one go.
It’s important to note that the Buy 1 Get 1 Free promotion is limited to the first 100 customers per time slot, with a redemption limit of one per person. This ensures that early diners are rewarded and creates a sense of excitement around visiting the newly reopened outlet. Free items can be the same dish as the purchased one or swapped for a Fresh Juice or Onigiri, giving flexibility and variety to the dining experience.
The move to Royal Square at Novena represents more than just a change of address. QQ Rice has taken this opportunity to expand its menu, particularly with more vegetarian options to cater to a broader audience. For those who have been fans of their customisable rice dishes, the new outlet provides a fresh space to enjoy meals while also exploring new flavours and combinations that reflect contemporary dining trends.
Beyond the food itself, the modern interior and upgraded ordering kiosks elevate the overall experience. Customers can place orders efficiently, avoid long queues during peak hours, and enjoy their meals in a comfortable setting. Whether visiting for a quick lunch, an afternoon snack, or dinner with friends, QQ Rice at Royal Square at Novena offers a seamless and satisfying dining experience.
For anyone who has missed the joys of personalising meals or simply wants to revisit familiar favourites, this reopening promotion is an ideal reason to visit. Not only does it celebrate QQ Rice’s history and loyal customer base, but it also encourages diners to explore the newly designed space and expanded menu in a fun and engaging way. With limited spots available per time slot, it’s also a reminder to arrive early and secure a place to take advantage of the Buy 1 Get 1 Free offer.
In summary, QQ Rice at Royal Square at Novena is more than just a reopening; it’s a celebration of years of culinary dedication and customer loyalty. The combination of modern design, updated ordering systems, an expanded menu, and a special promotional offer makes this week an exciting time to visit. Whether someone is a long-time fan or discovering QQ Rice for the first time, this promotion provides an unbeatable opportunity to enjoy delicious, customizable meals at great value.
For those planning to visit, remember to note the time slots and arrive early to secure a spot, and don’t miss out on the chance to try a variety of dishes while enjoying the vibrant new atmosphere at Royal Square.
Promotional/Event Details:
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Date: Now till 21 September 2025
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Time: 7:30 am – 10:00 am: DIY Porridge
10:00 am – 2:00 pm: DIY Rice Bowl
2:00 pm – 5:30 pm: DIY Rice Roll
5:30 pm – 9:00 pm: Bento Sets -
Venue: QQ Rice – Royal Square at Novena, 103 Irrawaddy Road, #01-27, Singapore 329566
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