If you have a habit of shopping smart and are always on the lookout for fantastic savings on quality groceries in Singapore, then this week’s seafood promotion at Sheng Siong Supermarket should be high on your radar. Whether you’re stocking up for family dinners, preparing a barbecue with friends, or simply love the taste of fresh seafood at a fair price, this offer delivers value where it counts. Running from 16 to 22 July 2025, this limited-time seafood sale features a combination of week-long specials and one-day-only discounts—all centred around freshly sourced favourites like whole salmon, tiger prawns, white pomfret, and more.
There’s always been something dependable about Sheng Siong. Known across Singapore for offering affordable groceries without compromising on freshness, their supermarket promotions often strike a balance between affordability and quality. This latest seafood promotion is no exception. What makes it particularly compelling is not just the competitive pricing, but also the variety of seafood available, catering to all types of shoppers—from home cooks to weekend seafood lovers.
Why People Shouldn’t Miss This Deal
Let’s talk value first. The standout product of the week has to be the Fresh Whole Salmon (2–3kg), priced at only $14.80/kg. That’s a price one would typically expect to find at a wholesale fishery, not in a regular supermarket chain. For those who enjoy sashimi-grade meals or want to prepare nutritious dinners for the week, this deal is a real bargain.
Even better, those visiting on 16 July 2025 will find themselves in seafood heaven with one-day-only deals on prawns, seabass, stingray, and more. These aren’t minor discounts—they’re the kind of prices that make one consider buying extra to freeze for future use. For example, Fresh Vannamei Prawns will go for just $12.80/kg, and Fresh Tiger Prawns at $13.80/kg—both are attractive, especially when compared to typical market rates that hover well above these figures.
If you’re someone who enjoys variety, there’s no shortage of choice. From White Snapper at $12.99/kg, Wolf Herring at $8.99/kg, to Fresh Stingray Meat at $16.99/kg, this promotion spans across affordable daily staples and restaurant-grade fish—all made accessible to every shopper in Singapore.
One of the most attractive parts of this promotion is that multiple types of fish are available in value packs, like the Golden Pomfret at $5.95 for 2, or the Atlantic Saba Mackerel at $8.50 for 2. This encourages home cooks to experiment with new recipes without the fear of overspending. For instance, golden pomfret is perfect for steaming in Teochew-style, and saba mackerel can be grilled Japanese-style for a restaurant-worthy dinner at home.
Perfect Timing for a Mid-Year Seafood Stock-Up
This promotion couldn’t have come at a better time. As July winds down, many are returning from school holidays and preparing for National Day feasts. What better way to prepare celebratory home meals than with affordable fresh seafood from a trusted local supermarket?
With these kinds of discounts, people aren’t just saving on individual meals—they’re stretching their grocery budget to cover more, allowing extra funds for fresh vegetables, sauces, and complementary dishes. Not to mention, seafood is an excellent source of lean protein and omega-3 fatty acids, making this promotion ideal for those who are both health-conscious and budget-aware.
Tips for Making the Most of This Deal
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Plan your visit early – As these are fresh seafood deals, they’re naturally tagged with the condition while stocks last. Go in the morning for the best selection and to avoid missing out on the more popular items like tiger prawns or white pomfret.
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Freeze wisely – With these prices, it makes sense to buy more than needed for a single meal. Portion and freeze items like mackerel, salmon meat, and seabass to extend their shelf life and save time on meal prep during the week.
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Check for bundle offers – The “2 for” deals are an excellent opportunity to try out different types of fish. If you haven’t cooked yellow croaker or seabass before, this might be the perfect time to test a new recipe.
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Bring an insulated bag – Especially if you’re travelling from further afield or doing a larger shopping trip, keeping your seafood cool until you get home is essential to maintain freshness.
More Than Just a Promotion – It’s a Celebration of Everyday Singaporean Living
Singaporeans are known for their love of food and their commitment to value. Promotions like this from Sheng Siong reflect that national spirit—delivering both quality and savings in one package. For families feeding multiple mouths, students looking to eat well on a budget, or even foodies who take pride in cooking with only the best ingredients, this week-long seafood promotion speaks directly to their needs.
It’s also worth mentioning that Sheng Siong has always maintained a strong community presence, often offering better deals in-store compared to larger commercial chains. Their loyalty to their customer base shows through these time-sensitive promotions, making it all the more important for shoppers to take advantage while it lasts.
If you’re planning meals for the week or preparing for a celebration, now is the time to head to Sheng Siong and see for yourself what the buzz is about.
Promotional/Event Details:
Date: 16-22 July 2025
Time: Store opening hours (Varies by location – check local listings)
Venue: Participating Sheng Siong Supermarkets islandwide
Promotion Highlights:
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Fresh Whole Salmon (2-3kg): $14.80/kg (16-22 July)
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Fresh Vannamei Prawns: $12.80/kg (16 July only)
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Fresh Tiger Prawns: $13.80/kg (16 July only)
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Fresh Whole Seabass (L): $9.90/kg (16 July only)
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Fresh Seabass Meat: $20.99/kg (16 July only)
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Fresh Spotted Spanish Mackerel: $12.99/kg (16 July only)
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Fresh Salmon Meat: $35.80/kg (16 July only)
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FT Golden Pomfret: $5.95 for 2 (16 July only)
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FT Atlantic Saba Mackerel: $8.50 for 2 (16 July only)
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FT Yellow Croaker 300/400: $7.95 for 2 (16 July only)
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FT Seabass: $8.95 for 2 (16 July only)
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Fresh Stingray Meat: $16.99/kg (16 July only)
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Fresh White Pomfret (1/2): $16.99/kg (16 July only)
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Fresh White Snapper: $12.99/kg (16 July only)
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Fresh Wolf Herring: $8.99/kg (16 July only)
More Info: View Promotion via Facebook

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