As the Dragon Boat Festival approaches, many in Singapore begin looking forward to the familiar aroma of glutinous rice dumplings wrapped in bamboo leaves—more affectionately known as bak chang. This year, Thye Moh Chan is offering something extra special for the occasion, blending time-honoured tradition with exquisite flavours and a thoughtful presentation. If there’s one culinary celebration not to be missed this season, it’s this limited-time promotion from Thye Moh Chan.
Known for their heritage Teochew pastries and traditional recipes passed down through generations, Thye Moh Chan has earned a loyal following. Their bak chang, crafted with care and premium ingredients, bring the essence of the Dragon Boat Festival to life. Whether for personal indulgence or meaningful gifting, their new festive bundles make this a promotion worth exploring.
Let’s dive into why this deal deserves a spot on your festive calendar—and maybe even a prime place at your family table.
A Taste of Tradition: Three Classic Flavours to Try
The highlight of this promotion is undoubtedly the three distinct bak chang flavours available: Double Delight, Salted Egg, and Mushroom. Each dumpling is lovingly wrapped and cooked to perfection, reflecting the rich heritage behind this age-old dish.
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Double Delight: True to its name, this flavour offers a hearty bite with a mix of savoury pork belly and salted egg yolk. It’s the kind of flavour that reminds one of home and family gatherings.
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Salted Egg: A fan favourite, this option combines the umami richness of salted egg with fragrant glutinous rice for a truly satisfying treat.
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Mushroom: For those who prefer an earthier, more plant-forward flavour, the Mushroom bak chang is a wonderful choice. Infused with the aroma of mushrooms and seasoning, it’s hearty without being heavy.
Whether enjoying these with family or giving them as a gift, the range of flavours ensures there’s something for everyone.
Limited Edition Dragon Boat Gift Bag: The Perfect Touch for Gifting
Another reason this promotion stands out is the beautifully designed Limited Edition Dragon Boat Gift Bag, which is included exclusively with their 6-piece and 10-piece bundles. Unlike basic packaging, this gift bag elevates the experience of giving. It’s not just a container—it’s a nod to the celebration itself, crafted to convey the festive spirit with elegance.
The bag features traditional dragon boat motifs and comes in a vibrant yet classy colour palette. For those thinking of sending something meaningful to friends, colleagues, or loved ones during the festival, this is the kind of detail that makes a gift memorable.
Why You Shouldn’t Miss Out
There are plenty of reasons to embrace this deal, especially if celebrating the Dragon Boat Festival is already a yearly tradition. Here are a few more to convince you:
1. Authenticity and Heritage
Thye Moh Chan has been crafting traditional Teochew delights since 1943. The recipes, techniques, and care involved in their bak chang reflect decades of commitment to preserving Singapore’s culinary heritage. Choosing them is a way of supporting local traditions and artisanship.
2. Exclusivity
The Limited Edition Dragon Boat Gift Bag is only available for a limited time and only comes with specific bundles. This means not everyone will get their hands on it—adding a unique, collectible touch to your celebration.
3. Convenience and Presentation
Let’s face it—good presentation matters, especially when giving gifts. With the bundles thoughtfully packed and ready to go, there’s no need to hunt down wrapping materials or worry about last-minute shopping. Everything is done for you.
4. Perfect for Festive Gatherings
Hosting family or friends during the Dragon Boat Festival? These bundles make catering easy and stylish. Just unwrap and serve. And because the flavours are well-loved classics, you’re likely to please most palates.
5. Support a Local Favourite
At a time when supporting local businesses is more important than ever, choosing a heritage brand like Thye Moh Chan ensures that Singapore’s rich food culture continues to thrive. It’s more than just a purchase—it’s a nod to cultural preservation.
Who Will Enjoy This Most?
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Traditionalists: Those who treasure heritage recipes and nostalgic flavours will appreciate the authenticity.
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Gift Givers: Whether it’s for business associates or family friends, the presentation and thoughtfulness of this bundle make it a tasteful gift.
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Families: With multiple pieces in a bundle, these dumplings are ideal for sharing with loved ones during the festive season.
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Food Enthusiasts: Anyone passionate about Asian cuisine, especially Singaporean or Teochew traditions, will find joy in discovering—or rediscovering—these familiar favourites.
How to Get Yours
The promotion begins 15 May 2025 onward, and it’s recommended to order early. Given the exclusivity of the gift bags and the popularity of Thye Moh Chan’s festive releases, availability may be limited as the Dragon Boat Festival draws near.
Keep an eye on their official Facebook page for the latest updates, pricing, and bundle options. Ordering details and availability at various outlets will likely be updated there.
In Summary
This Dragon Boat Festival, Thye Moh Chan invites Singaporeans to take part in a delicious tradition with their premium bak chang bundles. Featuring three flavours and a beautifully crafted Limited Edition Gift Bag, this promotion is more than just about food—it’s about heritage, community, and thoughtful celebration.
With the bundles ready for gifting or indulging, there’s little reason not to take part. Whether one is looking to celebrate quietly at home or gift someone special, Thye Moh Chan’s festive offerings make it both convenient and meaningful.
Promotional/Event Details:
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Date: 15 May 2025 Onward
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Time: While stocks last during business hours
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Venue: Available at Thye Moh Chan outlets across Singapore (check latest outlet list via Facebook)
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