If there is one thing that can truly make a person’s day better, it’s a satisfying plate of crispy fried chicken done just right – and CRAVE has just given food lovers in Singapore another reason to head out and indulge. Starting from 12 August 2025, CRAVE is serving up their Ayam Penyet Crispy Smashed Chicken Leg with Belacan at only $9.90, and it’s a limited-time promotion that’s far too tempting to ignore.
For those who are unfamiliar with Ayam Penyet, the name itself hints at what to expect – ayam means chicken in Malay, and penyet means smashed. The dish is a beloved comfort food in Indonesia and parts of Southeast Asia, known for its combination of crispy skin, tender meat, and punchy sambal or belacan to give it that addictive spicy kick. CRAVE has taken this concept, given it their own twist, and made it incredibly accessible to anyone looking for a filling, flavour-packed meal without breaking the bank.
What’s on the Plate
At the heart of this special is a large, crispy chicken leg, fried to golden perfection and smashed just enough to lock in juiciness while ensuring the skin stays shatteringly crisp. The meat is then paired with CRAVE’s spicy belacan – an aromatic chilli paste with fermented shrimp that gives a deep, savoury, and slightly smoky flavour. It’s not for the faint-hearted when it comes to spice, but for those who love a bit of heat in their meal, this pairing is absolutely divine.
Alongside the chicken, the dish is served with a generous portion of fluffy white rice, a perfectly fried sunny-side-up egg, slices of fresh cucumber for a refreshing crunch, and a side of ikan bilis with peanuts that adds a sweet, nutty bite to the overall experience. The balance of flavours and textures – crispy, spicy, savoury, and fresh – makes this dish a meal you’ll think about long after the last bite.
Why This Deal Is Worth the Trip
In Singapore, eating out can be pricey, especially when it comes to hearty meals that deliver on both taste and portion size. At just $9.90, this Ayam Penyet Crispy Smashed Chicken Leg with Belacan is excellent value for money. You’re not only getting a large serving of protein, carbs, and sides, but you’re also enjoying a dish that’s freshly made to order. No heat lamps, no reheated chicken – just hot, crispy goodness prepared on the spot.
For anyone working or studying nearby a CRAVE outlet, this could easily become a go-to lunch or dinner option. The price point makes it affordable enough for regular visits, and the flavour is bold enough to keep things exciting. If you’ve never tried belacan before, this is a great introduction – it’s one of those iconic Southeast Asian flavours that has a loyal following for good reason.
A Treat for Fans of Authentic Flavours
One of the standout features of this dish is its authenticity. CRAVE has done well to maintain the essence of traditional Ayam Penyet while still making it approachable for a wider audience. The belacan packs flavour without being overpowering, the chicken is seasoned just right, and the sides complement rather than compete with the main star.
If you have a soft spot for Indonesian or Malay comfort food, you’ll appreciate the care that has gone into this. It’s easy to see how this could become one of CRAVE’s crowd favourites – the kind of dish people talk about and recommend to their friends.
Perfect for Both Solo Meals and Group Outings
While this makes for a satisfying solo lunch or dinner, it’s also a great choice for group outings. CRAVE outlets are conveniently located across Singapore, making it easy to gather with friends or colleagues. You could even pair this Ayam Penyet special with other items on CRAVE’s menu to create a mini feast – think Nasi Lemak, traditional kueh, or teh tarik to round off the experience.
And since this promotion is available for a limited time only, it’s the perfect excuse to schedule that catch-up session you’ve been putting off. Good food has a way of bringing people together, and this $9.90 deal is a delicious starting point.
How to Get Your Hands on It
The process couldn’t be simpler. All you need to do is head to any participating CRAVE outlet, place your order for the Ayam Penyet Crispy Smashed Chicken Leg with Belacan, and wait for it to be prepared fresh. The visual appeal alone is worth it – the contrast of crispy golden chicken against vibrant red belacan, with a sunny egg and bright cucumber on the side, is enough to make anyone’s mouth water.
A Few Things to Keep in Mind
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The promotion is available only at participating CRAVE outlets.
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It’s a limited-time offer, so there’s no guarantee how long it will last.
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Visuals in promotional materials may differ slightly from the actual dish, but rest assured, the taste speaks for itself.
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Terms and conditions apply, so it’s best to check at the counter if you have specific questions.
Final Thoughts – Don’t Miss It
The combination of a generous portion, authentic flavour, and an affordable price tag makes this CRAVE promotion a standout in Singapore’s competitive food scene. It’s rare to find a deal that ticks all the boxes – quality, taste, portion size, and price – but this one does exactly that.
If you’re the type who enjoys crispy fried chicken, loves a good spicy sambal, or simply wants a meal that feels indulgent without being overpriced, this is one promotion you’ll regret missing. Grab a friend, take your appetite, and make your way to CRAVE while this special is still around. Good food waits for no one, and neither should you.
Promotional/Event Details:
Date: 12 August 2025 Onward
Time: During operating hours of participating CRAVE outlets
Venue: Participating CRAVE outlets across Singapore – Find CRAVE locations here
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