For anyone who’s a fan of Korean food, snacks, or beverages, the west of Singapore just became a must-visit destination. FairPrice Xtra JEM has recently unveiled its enhanced LOTTE Mart Express, turning its basement level into a lively, Seoul-inspired hub that brings the very best of Korean street food, exclusive products, and a huge variety of groceries right to Singapore. For fans of K-culture or anyone looking to elevate their home-cooked meals, this new space promises a shopping experience that’s hard to beat.
A Paradise for K-Food Lovers: 800+ Products Under One Roof
Stepping into the upgraded LOTTE Mart Express is like walking into a Korean grocery wonderland. The store now houses more than 800 products, from snacks and beverages to pantry essentials and frozen delights. What’s particularly exciting is that over 160 of these items are exclusive to FairPrice Xtra JEM, meaning you won’t find them anywhere else in Singapore. In addition, nearly 30% of the products are fresh launches directly flown in from Korea, so shoppers can get their hands on the latest culinary trends straight from Seoul.
Whether it’s stocking up for a K-drama binge, impressing friends with authentic Korean dishes at home, or simply discovering new flavours, LOTTE Mart Express makes it all convenient and accessible. This is more than just a supermarket—it’s a destination for anyone who loves Korean cuisine.
The Heart of the Experience: Yorihada Kitchen
At the centre of this Korean haven is the revamped Yorihada Kitchen. Curated with the help of LOTTE’s own chefs, this is where authenticity meets convenience. Shoppers can enjoy freshly prepared treats inspired by the vibrant night markets of Seoul, including some of the most talked-about street-food items in Korea.
Some highlights include:
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3-Colour Honey Rice Cakes: A visually stunning dessert that’s as delicious as it looks.
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Savory Squid Kimchi Pancake: Perfectly balanced between spice and savoury, just like in Korea.
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Crispy Mixed Vegetable & Sweet Potato Fritters: Ideal for snacking or adding to your meal at home.
Every dish is prepared with the utmost attention to detail, ensuring that K-food lovers can enjoy an authentic taste experience without leaving Singapore. The Yorihada Kitchen alone makes a trip worthwhile, especially if you love discovering new textures and flavours.
Exclusive Launches and Private Labels
Beyond the street food, LOTTE Mart Express is showcasing an impressive selection of exclusive and newly launched products. With over 28% of the inventory made up of new arrivals, shoppers can explore fresh Korean treats that are not yet widely available in Singapore.
The private label collaboration with LOTTE ensures unique products that are perfect for fans who enjoy trying something different. Whether it’s ready-to-eat meals, condiments, beverages, or snacks, this store offers a one-stop shop for all things Korean.
A K-Pop Surprise: Dayoung at FairPrice Xtra JEM
The excitement doesn’t stop at food and groceries. On 13 December 2025, K-pop fans have a chance to see Dayoung, named 2025’s Best Solo Artist, make a special in-person appearance at FairPrice Xtra JEM. This rare opportunity to catch a top Korean artist up close is sure to draw crowds, so early arrival is highly recommended.
But that’s just one part of the celebration. The event promises a festival-like atmosphere with multiple highlights, including:
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LOTTE chefs flown in from Korea performing live cooking demonstrations.
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Sampling sessions for newly launched Yorihada and Good Today products.
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A Korean bartender preparing both cocktails and mocktails.
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An AI-powered hanbok photo booth for a fun, Instagram-worthy experience.
Combined, it feels like a mini K-festival unfolding inside a supermarket, offering entertainment, culinary delights, and unique shopping experiences all under one roof.
Exciting Giveaways and Prizes
FairPrice Xtra JEM has gone all out for this launch, with more than $20,000 worth of prizes and giveaways on offer. Shoppers can look forward to:
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A chance to win air tickets to Korea along with a 3D2N stay at Lotte World Hotel.
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$50 FairPrice e-vouchers for the first 30 shoppers on 13 December with a minimum spend of $30.
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A giant gachapon machine filled with Good Today and Yorihada goodies.
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Exclusive LOTTE Mart shopping bags with purchases of $20 and above.
For those planning to attend on launch day, arriving early is highly recommended. These promotions make it more than just a shopping trip—they turn it into a festival and an opportunity to score fantastic prizes.
Why Visit LOTTE Mart Express at FairPrice Xtra JEM?
It’s easy to see why this is a must-visit destination for Singaporeans:
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Unmatched Variety: With over 800 Korean products, including 160 exclusives, this is the ultimate one-stop shop for Korean food enthusiasts.
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Authentic Street Food Experience: The Yorihada Kitchen brings a taste of Seoul’s night markets right to Singapore.
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Fresh Launches and Private Labels: Shoppers have first access to nearly 30% newly launched products.
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Celebrity and Entertainment Highlights: K-pop fans get the rare chance to meet Dayoung and enjoy live cooking demos, mixology shows, and interactive experiences.
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Generous Giveaways: From vouchers to trips to Korea, the launch promotions are designed to reward early shoppers.
Whether you’re a K-food aficionado, a K-pop fan, or just looking for a fun shopping day out, LOTTE Mart Express at FairPrice Xtra JEM provides a unique and immersive experience that’s hard to find elsewhere in Singapore. From browsing exclusive products to tasting authentic street food, and even getting a chance to win incredible prizes, there’s something for everyone.
The timing couldn’t be better too, with the festive season around the corner. Shoppers can pick up gifts, stock up on unique treats, and enjoy the lively atmosphere that makes visiting this Korean wonderland an event in itself.
Where to Find It
FairPrice Xtra JEM is conveniently located at 50 Jurong Gateway Road, #B1-21/22 & #B3-01, Singapore 608549, making it easily accessible from the west. The store operates daily from 7am to 11pm, giving plenty of opportunities to plan a visit around work or weekend schedules.
In short, LOTTE Mart Express isn’t just a supermarket—it’s a destination. With Korean food, drinks, and snacks spanning hundreds of products, exclusive launches, a festival-style launch event, celebrity appearances, live demos, and an array of giveaways, there’s every reason to make the trip to JEM.
Promotional/Event Details:
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12-13 December 2025, 7am – 11pm, FairPrice Xtra JEM, 50 Jurong Gateway Road, #B1-21/22 & #B3-01, Singapore 608549
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13 December 2025, Special Appearance by Dayoung & K-Food Festival, 10am – 8pm, FairPrice Xtra JEM, 50 Jurong Gateway Road, #B1-21/22 & #B3-01, Singapore 608549
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