When it comes to showing appreciation for Dad, nothing says “I love you” quite like a feast filled with his favourite treats. Bee Cheng Hiang Singapore has just rolled out a flavour-packed Father’s Day promotion starting from 10 June 2025, and it’s the perfect excuse to spoil the father figure in your life with some smoky indulgence. Known islandwide for their traditional barbecued meats and addictive snacks, Bee Cheng Hiang is offering a range of irresistible deals this season. And honestly, who could say no to crispy prawn rolls or juicy bakkwa?
For those not yet familiar, Bee Cheng Hiang has long been a household name in Singapore, especially during festive seasons when queues form for their famed bakkwa. But beyond Chinese New Year, their products remain an all-time favourite across generations. This Father’s Day, they’ve taken the celebration up a notch — offering deep discounts and delightful freebies that make shopping for Dad a whole lot easier.
Let’s start with what might be the highlight of the deal — the Satay Coin Bakkwa Sale. These bite-sized delights are rich in smoky flavour, tender in texture, and a joy to eat whether Dad is snacking between meetings or indulging in a weekend Netflix binge. Usually retailing at $23.70 for 300g, it’s now just $18.80/300g, making it a solid deal whether you’re stocking up for the occasion or sending a surprise to Dad’s doorstep. These coin-sized cuts are grilled to perfection with a satay-style seasoning that offers a subtle sweetness and umami punch. Perfectly snackable and seriously moreish.
But the promotions don’t end there. If Dad’s a fan of seafood flavours, then the Prawn Roll King is another must-have. Made with 100% real prawn and packed into ultra-crispy rolls, they’re a satisfying combination of crunch and flavour. Right now, Bee Cheng Hiang is offering 15% off when you buy 1 bottle, and 20% off if you grab 2. These aren’t your average prawn rolls — they deliver bold taste in every bite and would make a great companion to Dad’s post-dinner drink or matchday munchies.
Now here’s where it gets even better. If you spend $60 in a single transaction, you’ll receive a complimentary pack of Bakkwa Bites — a handy snack that offers all the flavour of their signature meat in a bite-sized, portable version. It’s a great way to sample more of what they offer without paying more. And if your total reaches $88, they’ll throw in a 180g pack of their signature Golden Salted Biscuits. Buttery, crumbly, and with just the right amount of saltiness, these biscuits round out the savoury spread with a touch of indulgent sweetness. Perfect for sharing — or not!
So why should anyone make the trip to Bee Cheng Hiang (or hop online) for this promotion? Firstly, it’s not every day that such discounts are available on their best-selling items. These products are typically premium and priced accordingly — so promotions like these help shoppers get more for their dollar. Secondly, the freebies they’re offering this time aren’t just small add-ons — they’re full-sized, high-quality items that hold their own. Essentially, the more you spend, the more value you receive.
Another reason? It’s a fantastic opportunity to build a snack platter for the whole family. Whether it’s a picnic, movie night, or a casual Father’s Day dinner, Bee Cheng Hiang’s bakkwa and snacks offer something for every palate. Meat-lovers can indulge in the Satay Coin Bakkwa, seafood fans get the crispy Prawn Roll King, and the kids (and adults alike) will appreciate the Bakkwa Bites and Salted Biscuits.
Also worth mentioning — Bee Cheng Hiang’s packaging makes gifting a breeze. If you’re sending a treat to your dad across town or just want to impress him with a box of premium snacks, their neatly packed selections present well and taste even better. You’re not just giving food — you’re gifting memories tied to the nostalgic flavours many Singaporeans grew up with.
For those planning to surprise Dad but unsure what to buy, Bee Cheng Hiang’s outlets offer helpful advice on pairing products, and their staff are always ready with recommendations based on budget and taste. With the wide variety available — from sliced pork and spicy options to seafood snacks and cookies — curating the ultimate Father’s Day hamper can actually be enjoyable. And let’s face it, Dads don’t always know what they want, but they certainly know a good treat when they taste one.
Plus, if you’re looking to skip the crowd, many of these items are also available online, with delivery options that make it convenient to send your love without leaving your house. Perfect for those living abroad or pressed for time, but still wanting to show up in a meaningful way.
Whether you’re a long-time fan of Bee Cheng Hiang or discovering them for the first time, this is one of those promotions that offers real value. It brings together quality products, smart savings, and thoughtful gifting — all wrapped up in one solid seasonal campaign.
So, go ahead and make this Father’s Day one to remember. Head to Bee Cheng Hiang and put together a snack spread worthy of the man who taught you everything — including how to enjoy the good things in life, one bite at a time.
Promotional/Event Details:
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Date: 10 June 2025 Onward
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Time: Store Operating Hours (Varies by Location)
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Venue: All Bee Cheng Hiang outlets across Singapore & online at Bee Cheng Hiang Facebook
Promotional Highlights:
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Satay Coin Bakkwa at $18.80/300g (U.P. $23.70)
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Prawn Roll King: 15% OFF 1 bottle, 20% OFF 2 bottles
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Spend $60 to receive a FREE pack of Bakkwa Bites
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Spend $88 to receive a FREE 180g Golden Salted Biscuits

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