When it comes to big birthday celebrations, few local retailers do it quite like BHG Singapore. As they mark a significant milestone—60 proud years of serving the Singapore community—they have decided to celebrate in a way that benefits their loyal customers. From now till 31 July 2025, they are offering an exciting SG60 promotion, allowing everyone to shop for daily essentials at exceptionally attractive prices.
This is not just another sale. It is a heartfelt thank-you from them to the shoppers who have supported them across the decades, and it is the perfect opportunity for people to stock up on much-needed household items, beauty products, apparel, and lifestyle accessories—all at value-for-money prices that are hard to beat.
If there has ever been a time to make that shopping list and indulge in a little retail therapy, this is it. Here’s why this SG60 Celebration is worth checking out.
A Legacy of Retail Excellence – Celebrating 60 Years of Trust
BHG Singapore has grown from a modest department store into one of Singapore’s most trusted and established retail brands. With a presence in key locations such as Bugis Junction and Bishan Junction 8, they have earned a reputation for offering a wide selection of high-quality merchandise at prices that cater to a broad spectrum of shoppers. This six-decade milestone is no small feat, and instead of just reflecting on their journey, they’ve chosen to give back to the very community that helped shape their success.
Their SG60 Celebration is a culmination of this legacy—a curated offering of value-driven deals across different departments that meet the everyday needs of Singaporeans. Whether someone is shopping for household necessities or personal treats, BHG’s celebration sale ensures there’s something to match every budget.
What to Expect from the SG60 Promotion
The SG60 promotion is a limited-time event, running only until 31 July 2025. During this period, shoppers will find special markdowns across a broad range of product categories. These include:
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Daily Essentials: Expect significant discounts on everyday home necessities—cleaning products, kitchen tools, home organisation items, and more. These practical buys are ideal for those looking to restock or refresh their living spaces.
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Beauty and Skincare: BHG’s beauty department is always a go-to for popular cosmetic and skincare brands. During this promotion, customers can pick up cult favourites and skincare staples at promotional prices that may not return anytime soon.
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Fashion Finds: Whether someone’s wardrobe needs an update or they’re shopping for the whole family, the fashion section offers modern, wearable styles with discounts that make shopping guilt-free.
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Lifestyle & Gift Ideas: Shoppers looking for thoughtful gifts or small indulgences will find many ideas at reduced prices—from tech accessories to wellness items and novelty gifts.
These offers are available both in-store and online, making it convenient for those who prefer to browse from home. Online shoppers can enjoy the same benefits without having to fight the crowds, which is a major plus given the busy nature of city life.
Shop online here: https://bhgsingapore.com.sg/collections/sg60
Why Shoppers Shouldn’t Miss This Sale
There are many reasons why this is not just another retail promotion. First and foremost, it’s not every day that a department store celebrates 60 years in the industry—and when they do, the scale of the promotion is bound to be special. The discounts aren’t just surface-level. BHG has gone out of their way to ensure that the offers reflect real savings that customers can feel and appreciate.
Also, this promotion is an ideal time for shoppers to do more than just pick up one or two things. With the wide range of discounted items, people can stock up on essentials in bulk, plan for future birthdays and festive gifting, or simply treat themselves to long-desired products at slashed prices.
What makes this particularly appealing is that BHG doesn’t compromise on quality. Every item in their promotion range has passed their standards for value and quality, so shoppers know they’re getting something worthwhile.
Great for Budget-Conscious Families and Working Adults
In today’s economic climate, every dollar matters. For families managing household expenses, this SG60 promotion is a great opportunity to stretch their budget while still bringing home the items they need. With school supplies, kitchen essentials, home cleaning products, and wardrobe staples all part of the deal, families can maximise savings across multiple categories in one go.
Working professionals looking to upgrade their grooming kits or home offices can also benefit. With discounts on health and beauty, home and lifestyle goods, and accessories, it’s a convenient way to top up personal essentials or even revamp their workspace without breaking the bank.
Convenient Locations and Seamless Online Shopping
BHG Singapore has made it a point to ensure accessibility for everyone. Their main outlets at Bugis Junction, Bishan, and online store mean customers can shop however and wherever they prefer. The online platform is especially helpful for those with tight schedules or those who want to avoid weekend shopping crowds. The website is user-friendly and updated regularly with SG60 deals, so it’s easy to browse and secure items before they sell out.
For those who enjoy the in-store experience, visiting BHG’s physical locations also gives them the chance to see and feel the quality of the items in person, ask for assistance from friendly staff, and possibly spot in-store exclusives that might not be available online.
Final Thoughts – Celebrating with Purpose
The SG60 promotion is more than just a celebration—it’s a statement of gratitude and community spirit. BHG Singapore has been a constant presence in the retail scene, evolving with consumer trends while keeping the customer at the heart of everything they do. This promotion reflects that same spirit.
Those looking to make the most of their dollars, plan their shopping efficiently, and enjoy a retail experience rooted in trust and quality should not miss this opportunity. With the end of the promotion just around the corner, there’s no better time than now to start exploring what’s on offer.
So, whether shoppers are restocking everyday items, finding gifts for upcoming occasions, or simply indulging in some well-deserved self-care, BHG’s SG60 promotion is designed to offer them real value. It’s a celebration, and everyone is invited.
Promotional/Event Details:
Date: Now till 31 July 2025
Time: During regular store operating hours
Venue: All BHG outlets and online at https://bhgsingapore.com.sg/collections/sg60
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