If there is one thing most cat owners in Singapore can agree on, it is this: their feline companions deserve the very best. From premium dry food to irresistible treats, they are more than just pets – they are family. That is why this ongoing promotion at Pet Lovers Centre is worth a closer look, especially for DBS and POSB cardholders who want to stretch their dollar a little further while pampering their cats.
From 19 January to 28 February 2026, DBS/POSB Cardmembers can enjoy a delightful bonus when purchasing selected Applaws cat food. On top of that, there is a year-long 3% discount on regular-priced items with a minimum spend of $15, valid till 31 December 2026. For households that regularly stock up on pet essentials, these savings can quietly add up over time.
Let’s take a proper look at why this deal deserves attention.
A Treat Worth $7.16 – Absolutely Free
For a limited period from 19 January to 28 February 2026, DBS/POSB Cardmembers who purchase Applaws Cat Dry Food (1.8kg–2kg) will receive a complimentary pack of Applaws Lickable Cat Treats (6 x 14g), worth $7.16.
For those familiar with Applaws, they will know that this is a premium brand known for its high-quality, natural ingredients. Their dry food range is grain-free and rich in meat protein, making it suitable for cats with sensitive stomachs or discerning tastes. The lickable treats, on the other hand, are often a favourite among cats – smooth, creamy, and ideal as a topper or reward.
Now, if a household is already buying Applaws dry food, this promotion simply adds extra value to something they would have purchased anyway. Instead of paying separately for treats, they receive them free of charge. Over time, that $7.16 saving per purchase can make a noticeable difference, especially for multi-cat households.
It is also worth noting that this promotion can be used in conjunction with VIP members’ offers such as “Buy 2 Get $13 off” for the same Applaws Cat Dry Food range. That combination of savings and free gifts makes this one of the more attractive pet-related card promotions currently running.
For online shoppers, the process is straightforward. Simply enter the promo code DBSAPPLAWS26 before checkout at https://www.petloverscentre.com to enjoy the offer.
Alternatively, shoppers who prefer browsing shelves and speaking to store staff can visit any Pet Lovers Centre or The Pet Safari retail store. To find a nearby outlet, they can check the store locator here: https://www.petloverscentre.com/store-locator
Year-Long 3% Savings – Small But Steady
Beyond the Applaws promotion, DBS/POSB Cardmembers can also enjoy 3% off regular-priced items with a minimum spend of $15. This offer runs all the way till 31 December 2026.
At first glance, 3% may not seem dramatic. However, anyone who regularly shops for pet food, litter, grooming supplies, toys and accessories will understand how quickly bills can grow. A typical monthly purchase can easily exceed $80 to $150 depending on the size of the household and number of pets.
Over a year, even a modest 3% saving on regular purchases can translate into meaningful savings. It is the kind of steady, practical discount that benefits responsible pet owners who plan their purchases and stock up wisely.
There are some exclusions to note. The 3% discount is not valid for online purchases and cannot be combined with VIP members’ discounts or other promotions. It also does not apply to the sale of live animals, gift vouchers, VIP card renewals, veterinary services, home delivery, online services, US Doggie Bakery and Animal Arts Academy. As always, shoppers should clarify with staff if they are unsure about specific items.
Still, for everyday essentials bought in-store, this year-long perk is a useful advantage for DBS/POSB Cardmembers.
Why This Deal Is Worth Enjoying
In Singapore, the cost of pet ownership is not insignificant. From quality nutrition to healthcare, responsible care requires consistent spending. Rather than viewing promotions as occasional indulgences, they can be part of a smart budgeting strategy.
Here is why this particular campaign stands out:
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It rewards planned purchases.
If someone is already committed to feeding Applaws dry food, the free lickable treats become a genuine bonus rather than an impulse add-on. -
It stretches premium spending.
Applaws is positioned as a premium brand. Getting added value from a premium product makes the purchase feel more rewarding. -
It benefits loyal cardmembers.
DBS and POSB cardholders gain an exclusive edge, especially those who regularly use their cards for household spending. -
It encourages better stock management.
Buying during the promotional period allows cat owners to stock up sensibly, reducing last-minute purchases at full price. -
It supports multi-pet households.
For families with more than one cat, the value of free treats and ongoing percentage discounts compounds more quickly.
Pet ownership is a long-term commitment. Promotions like this are not about splurging unnecessarily but about making sensible financial decisions while maintaining high standards of care.
Important Terms to Take Note Of
The Applaws promotion is valid from 19 January to 28 February 2026 and applies only to DBS/POSB Cardmembers. It is valid online at https://www.petloverscentre.com and at all Pet Lovers Centre and The Pet Safari retail stores, except Pet Lovers Centre Express outlets in NTUC FairPrice supermarkets, Dairy Farm Residences or pet events.
Online shoppers must enter the promo code DBSAPPLAWS26 before checkout.
The year-long 3% discount runs till 31 December 2026 and is valid at all Pet Lovers Centre and The Pet Safari retail stores. It is not valid for online purchases and cannot be combined with VIP discounts, other promotions or rebates.
All offers may be subject to prevailing government taxes and service charges where applicable. For minimum purchase requirements, the amount excludes taxes and fees such as shipping and handling unless otherwise stated.
DBS General Promotion and/or Rewards Terms & Conditions apply. Cardmembers can refer to http://www.dbs.com.sg/dbscardstnc for full details.
As always, they are advised to check directly with the merchant if clarification is needed before making a purchase.
Promotional/Event Details:
Date: 19 January – 28 February 2026 (Free Applaws Lickable Cat Treats Promotion)
Time: During store operating hours
Venue: All Pet Lovers Centre & The Pet Safari retail stores and online at https://www.petloverscentre.com
Date: Now till 31 December 2026 (3% DBS/POSB Cardmembers Promotion)
Time: During store operating hours
Venue: All Pet Lovers Centre & The Pet Safari retail stores
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