If there is one thing Singaporeans can collectively agree on, it is the sheer joy of discovering a good food deal, particularly when it involves a well-loved local brand that has stood the test of time. Ritz Apple Strudel is one of those names that sparks instant recognition, especially among families who have grown up enjoying their flaky pastries, fresh fruit-filled creations, and comforting treats that have long been part of Singapore’s dessert landscape. For those who have been craving a reason to indulge, an attractive offer has just arrived, giving everyone a chance to enjoy their favourites at a delightful discount.
From now till 31 December 2025, SAFRA Members and Servicemen (11B) can enjoy a 10% discount with a minimum spend of S$20 at Ritz Apple Strudel outlets island-wide. This might sound like a straightforward promotion, but when you consider the value and variety available, this deal becomes a lot more meaningful. Whether one is heading out for a quick snack, picking up pastries for gatherings, or treating the family to a weekend dessert spread, this limited-time offer provides the perfect opportunity to stretch their dollar without compromising on taste.
For many years, Ritz Apple Strudel has been synonymous with its iconic signature Apple Strudel. The combination of flaky pastry, soft apple pieces, velvety sweet cream, and smooth custard comes together in a harmonious blend of textures and flavours that keep customers returning. It is a dessert that feels both nostalgic and timeless, making it a wonderful treat for all ages. And with SAFRA members now able to enjoy it at a discounted price, the timing could not be better for anyone needing a reason to revisit an old favourite.
The appeal of Ritz Apple Strudel goes far beyond their signature pastry. Their assortment of cakes, puffs, rolls, and bite-sized snacks makes it easy to find something suitable for any occasion. Whether someone prefers something light and fruity, something rich and creamy, or simply wants a convenient snack on the go, the brand has something that fits. During festive seasons, their pastries are often a highlight on dessert tables, and even on regular days, their products serve as comforting treats that elevate any meal or tea break.
One of the biggest advantages of this promotion is that it applies daily, even on public holidays and special occasions. This flexibility means customers do not have to worry about blackout dates, allowing them to enjoy the discount whenever it fits into their schedule. Whether someone is out for errands, topping up fuel at an ESSO station housing a Ritz Apple Strudel outlet, or picking up a last-minute box of pastries for guests, the offer is readily available as long as they meet the minimum spend and present a valid SAFRA Card or e-Card.
What makes this deal particularly attractive is the ease of redemption. There are no complicated steps, no online codes to enter, and no tricky requirements. Customers simply need to show their SAFRA Card, SAFRA e-Card from the mobile app, or their 11B card at payment. The discount applies immediately before GST and service charges, making the entire process straightforward and fuss-free. In a city where convenience is always appreciated, this simple redemption process will likely encourage many to take advantage of the promotion more than once.
Another notable point is that this deal applies across all regular-priced items, offering flexibility in what customers can choose. From pastries to cakes, puffs to snacks, the entire range becomes accessible at a small saving that adds up over time—especially for families who purchase these treats regularly. For those who frequent ESSO stations, it is a convenient excuse to slip in a little treat for themselves or loved ones during a routine petrol stop. It adds a delightful touch to errands that are otherwise ordinary.
The brand’s longstanding presence in Singapore also ensures customers can expect consistent quality and freshness. Ritz Apple Strudel products are known for being prepared daily, ensuring every bite offers that fresh and crisp texture that customers have come to expect. When combined with the discount, the value becomes clear—customers get to enjoy quality pastries at an even better price.
For those contemplating whether this deal is worth exploring, consider the joy of sharing food with others. Picking up a box of strudels or puffs for family gatherings, office celebrations, or friendly meet-ups feels a lot more satisfying when one knows they are enjoying a discount. Many people in Singapore enjoy treating their colleagues and friends to sweet delicacies, and this promotion makes such gestures far more budget-friendly. It is also a great opportunity for anyone wanting to rediscover the brand or introduce it to someone who has never tried it before.
The promotion is particularly timely as well, stretching all the way till the end of 2025. This long duration means customers can enjoy the offer repeatedly across the year, whether for festive celebrations, birthdays, anniversaries, or simply weekend snacks. The generous timeframe ensures everyone has ample opportunity to utilise the offer whenever the craving strikes.
For those who have never visited Ritz Apple Strudel before, this promotion offers a wonderful reason to start. The variety available on their menu means there is something for every taste, and their commitment to quality ensures every purchase feels worthwhile. For long-time customers, this discount serves as a simple reward for their continued support, allowing them to enjoy their favourites at a slightly lower cost.
Another reassuring aspect is the transparency of the terms and conditions. The promotion clearly states that it applies only to regular-priced items and for in-store purchases only, not online orders. It also notes that SAFRA is not an agent of the merchant, which is standard practice for deals involving partnerships. These guidelines help customers understand what to expect, enabling them to make the most of the offer without misunderstandings.
If one is planning to visit, it may be worth browsing their official website at https://ritzapplestrudel.com/ to get a sense of the products available and to locate the nearest outlet. The website offers a good overview of their menu items and gives customers a head start when deciding what to purchase during their visit.
In a time when food prices continue to fluctuate and dining out can quickly become an expensive affair, promotions like this help soften the impact. They provide opportunities to indulge without overspending and allow families to enjoy quality desserts at a friendlier price point. The 10% discount may seem modest on the surface, but when applied consistently over multiple visits or during larger purchases, the savings accumulate.
For anyone looking for a sweet deal this season, the Ritz Apple Strudel SAFRA promotion is certainly one worth exploring. With its long validity period, accessible outlets, beloved menu, and effortless redemption process, it stands out as a value-for-money treat that fits perfectly into the busy lives of Singaporeans.
Promotional/Event Details:
Date: Now till 31 December 2025
Time: Daily during operating hours
Venue: All Ritz Apple Strudel outlets (including outlets within ESSO stations during staffed hours)
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