As Singapore commemorates SG60, Sheng Siong Supermarket is bringing something special to the table for families looking to save on essential nutrition for their growing children. With the rising costs of groceries and baby-related necessities, any savings—especially on trusted brands—can go a long way. And right now, Sheng Siong is offering an excellent limited-time promotion that’s worth a closer look.
From now until 31 August 2025, shoppers at Sheng Siong can enjoy $6 OFF on selected Aptamil Gold+ and Dumex products, including their specially marked banded promotional packs. This deal is not just timely—it’s incredibly useful for parents who regularly purchase these well-regarded milk formulas.
This promotional offer is a thoughtful way of giving back during the nation’s milestone celebrations. For households with toddlers and young children, this is the perfect opportunity to stock up and stretch the family budget further without compromising on nutritional quality. Aptamil Gold+ and Dumex are both reputable brands, trusted for their quality and backed by science-based nutrition.
Why this Deal is Worth Your Attention
Let’s be honest—milk powder isn’t cheap. For many households in Singapore, formula milk takes up a significant chunk of the monthly expenses, especially if there’s more than one young child in the home. What makes this promotion stand out is not just the brand behind the offer, but how practical and direct it is. There are no complicated steps involved—no need to collect stamps, wait for cashback, or go through app registrations.
It’s a straightforward $6 discount at the point of purchase, applied instantly when eligible Aptamil or Dumex items are in your cart.
This might not sound huge at first glance, but when you consider that families often buy milk formula in bulk or on a routine basis, those savings can quickly add up. And in the context of Singapore’s cost of living, any opportunity to save smartly should not be dismissed.
Why Choose Aptamil Gold+ or Dumex?
When selecting a milk formula, parents understandably go for brands that uphold a commitment to quality, safety, and nutritional adequacy. Aptamil Gold+ is known for its scientifically advanced formulation. Developed based on over 40 years of research in early life nutrition, it supports immune system development and brain growth, both crucial during a child’s formative years.
Dumex, another household favourite, focuses on age-appropriate formulas and nutritional integrity that supports growing toddlers. Known for being gentle on developing digestive systems, Dumex products cater to a variety of nutritional needs with options that appeal to parents prioritising quality over price alone.
Now that both of these brands are available at discounted prices thanks to Sheng Siong, it’s the ideal time to switch or stock up if these products are already part of your routine.
Available at Sheng Siong—Islandwide Convenience
One of the best parts of this offer is that it is available at all Sheng Siong outlets islandwide, making it incredibly convenient. Whether you’re doing your weekly grocery haul or making a quick run for baby essentials, you’ll find this promotion waiting for you at a location near you.
Unlike online-exclusive deals or limited redemption campaigns, this offer is physical-store inclusive, which means you won’t have to rely on delivery wait times or face online cart restrictions. Just head to the shelf, pick your preferred Aptamil Gold+ or Dumex product, and enjoy the savings at the cashier—simple and stress-free.
Promotion Valid While Stocks Last
It’s important to keep in mind that this offer is valid till 31 August 2025, or while stocks last. This means early shoppers have a better chance of getting their hands on the banded promo packs or their preferred formulas before they’re gone. Popular variants tend to sell out quickly, especially when there’s a promotion involved, so a little bit of early planning can go a long way.
If you’re planning to take advantage of the deal, it’s wise to check with your nearest Sheng Siong outlet to ensure availability. While some product exclusions apply (notably infant formula for babies 0–12 months), the promotion covers a wide enough range to be useful for most families with toddlers and young kids.
Perfect Timing with SG60 Celebrations
This promotion is running in conjunction with Singapore’s SG60 festivities—a meaningful occasion in itself. Whether you’re heading out for National Day events or simply spending more time at home with family, it’s heartening to know that retailers like Sheng Siong are contributing in their own way to help ease the everyday financial pressures.
Saving on essentials like milk powder gives families the chance to redirect those extra dollars towards other SG60 plans—maybe it’s an outing, a special meal, or just adding a little more to the family fund. In that light, this promotion is more than just a price markdown—it’s part of a broader celebration of community and care.
Terms & Conditions to Note
Like with all good promotions, there are a few things to keep in mind:
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The offer is limited to selected participating Aptamil Gold+ and Dumex products, including banded promotional packs.
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Infant formulas for babies aged 0–12 months are excluded, in line with Singapore’s health and advertising regulations.
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The promotion is valid while stocks last, so availability may vary across outlets.
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This deal is applicable for in-store purchases only at Sheng Siong Supermarkets.
Full details can be found on Sheng Siong’s official Facebook post, where they’ve provided further clarification.
Final Thoughts
There’s a lot to like about this simple but effective promotion. Families are always on the lookout for ways to manage household expenses better, especially when it comes to child-related products. Sheng Siong’s SG60 offer gives them a very real and practical way to save on two of the most trusted milk formula brands—without any extra effort or hoops to jump through.
For those already buying Aptamil Gold+ or Dumex, it’s a straightforward opportunity to spend less for the same quality. For new parents or those thinking of trying a new formula, this promotion provides a low-risk opportunity to make that switch.
As SG60 celebrations roll on, deals like this one reflect a broader spirit of giving and support that’s always welcome—especially when it directly impacts daily living costs. Head down to your nearest Sheng Siong and grab the offer before it’s gone.
Promotional/Event Details:
Date: Now till 31 August 2025
Time: During Sheng Siong operating hours (varies by outlet)
Venue: All Sheng Siong outlets islandwide
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