If there is one type of sushi that is particularly hard to resist, it has to be aburi sushi. There is something about the combination of lightly flame-seared toppings, rich sauces and tender sushi rice that makes every bite feel a little more indulgent. For fans of Japanese food, this is also the perfect excuse to make a trip to DON DON DONKI Singapore, especially while its latest Aburi Sushi Fair is happening.

Running now until 30 September 2026, the Aburi Sushi Fair brings a selection of flame-seared sushi platters to DON DON DONKI stores across Singapore. Selected aburi sushi options are available with savings of up to $4 off, making this a promotion worth checking out for anyone who enjoys Japanese-style sushi without wanting to spend too much on a meal or snack.

The highlight that is likely to catch the attention of salmon lovers is the MEGA Aburi Salmon Mix. The 24-piece platter is going for just $27.90, compared with its usual price of $31.90. That means shoppers can save $4 on the platter while getting a generous assortment of 24 pieces to enjoy.

For a group of friends, a family sharing session or even a sushi feast at home, that can make the platter particularly appealing. Instead of buying a small portion and wishing there were more, a 24-piece selection gives everyone something to reach for.

A Fair Dedicated to Aburi Sushi

Aburi sushi is popular for good reason. Unlike completely raw sushi toppings, aburi-style sushi is briefly seared with a flame, creating a slightly smoky aroma and lightly cooked surface while keeping the centre tender.

The Aburi Sushi Fair at DON DON DONKI Singapore focuses on this flame-seared style, with different sauces and flavours designed to complement the sushi.

Among the flavours highlighted for the promotion are Mentaimayo, Terimayo and Sriracha. Each brings a different character to the sushi, so there is plenty of room to choose according to personal taste.

Mentaimayo offers the creamy, savoury combination of mentaiko and mayonnaise. Terimayo brings a sweeter teriyaki-style flavour, while Sriracha adds a more noticeable spicy kick for diners who like their sushi with some heat.

Having several flavour profiles available also makes this promotion more interesting than simply picking up the same sushi selection every time. It is an opportunity to try different combinations and discover a new favourite.

The MEGA Aburi Salmon Mix Is the One to Watch

For anyone looking for the most straightforward deal from the promotion, the MEGA Aburi Salmon Mix is probably the item to keep in mind.

Priced at $27.90 for 24 pieces, the platter comes with a usual price of $31.90. The $4 saving may not sound huge on its own, but when the intention is already to buy sushi, getting a larger platter at a reduced price makes the offer more worthwhile.

The 24-piece size is also practical for sharing. Bring it home for a casual dinner, serve it during a weekend gathering or simply enjoy it as a more substantial sushi treat. It can also be a convenient option for shoppers who happen to be visiting DON DON DONKI and want to pick up something ready to eat.

For salmon fans in particular, this is the sort of promotion that can turn an ordinary supermarket visit into an unplanned sushi stop.

Why Visit DON DON DONKI During This Promotion?

One of the biggest reasons to check out the Aburi Sushi Fair is simple: it combines convenience with a limited-time saving.

DON DON DONKI is already known as a destination for Japanese groceries, snacks, drinks, household products and ready-to-eat food. That means shoppers do not necessarily have to make a special trip just for the sushi. If they are already heading there to stock up on Japanese products, it is easy to take a look at the sushi section and see what is available.

The promotion is also running across all DON DON DONKI stores in Singapore, giving shoppers more flexibility when deciding where to look for the deal.

Another reason is the variety. Sushi can sometimes become repetitive when ordering the same familiar selections, but the different aburi flavours provide an opportunity to try something with a little more character. The smoky finish from the searing, paired with creamy, sweet or spicy sauces, gives the sushi a richer taste compared with a basic sushi selection.

For a casual weekday dinner, weekend treat or sharing platter, it is an easy option to consider.

A Good Deal for Sharing

The MEGA Aburi Salmon Mix is especially suitable for people who are shopping for more than one person. Twenty-four pieces can make a convenient sharing portion, whether it is being enjoyed at home or brought along for a small gathering.

At $27.90, the cost works out to about $1.16 per piece before considering the usual price of the platter. That makes the promotion easier to appreciate from a value perspective, particularly for those who already enjoy aburi sushi.

Of course, availability may vary depending on the store and demand. Since the promotion is stated to be available while stocks last, shoppers should not assume that every outlet will have every selection available throughout the entire promotional period.

Anyone particularly interested in the MEGA Aburi Salmon Mix may want to visit earlier rather than waiting until the final days of the promotion.

Perfect for a Japanese Food Stop

There is also something enjoyable about combining a sushi purchase with a wider DON DON DONKI shopping trip. Shoppers can browse Japanese snacks, drinks and groceries before picking up sushi for the journey home.

It can be a practical way to make the most of a visit, especially for anyone who enjoys Japanese food and likes discovering new products. Rather than paying restaurant prices for every sushi craving, a ready-to-eat promotion such as this can offer a more casual alternative.

The Aburi Sushi Fair is therefore worth considering not only because of the discount, but also because of the convenience and variety it offers.

Remember, It Is a Limited-Time Promotion

The Aburi Sushi Fair is available from now until 30 September 2026, so there is still time to check it out. However, the promotion is subject to stocks lasting, meaning individual sushi selections may sell out before the end date.

The MEGA Aburi Salmon Mix at $27.90 is particularly worth remembering for those who want a larger sushi platter and a $4 saving from the usual $31.90 price.

Whether shoppers are already regular DON DON DONKI visitors or simply looking for an affordable Japanese food treat, this promotion gives them another reason to browse the sushi section.

With flame-seared flavours, several sauce combinations and a sizeable 24-piece salmon platter available at a promotional price, the Aburi Sushi Fair is a tasty deal to consider before it ends. If aburi sushi is already a favourite, this is an easy one to add to the next DON DON DONKI shopping trip.

Just remember to check the selection available at the store on the day and grab the preferred platter while stocks last.

Promotional/Event Details:

Promotion: DON DON DONKI Aburi Sushi Fair
Date: Now till 30 September 2026
Time: During individual DON DON DONKI store operating hours
Venue: All DON DON DONKI stores in Singapore
Highlight Deal: MEGA Aburi Salmon Mix, 24 pieces at $27.90 (U.P. $31.90)
Savings: Up to $4 OFF on selected aburi sushi platters
Flavours Highlighted: Mentaimayo, Terimayo and Sriracha
Availability: While stocks last
Source: DON DON DONKI Singapore Facebook post