Sanrio fans in Singapore have another reason to make a trip to FairPrice Xtra. From 7 September 2026 onwards, a fresh selection of Sanrio collectibles is available in stores, bringing together Singapore-inspired keepsakes, limited-style character merchandise and the ever-popular Hello Kitty beach-themed series.
For collectors, this is the sort of release that can be difficult to ignore. There are useful items, display pieces and smaller collectibles at different price points, so shoppers do not necessarily need to spend a large amount to take home something from the collection.
The highlight for serious collectors is undoubtedly the Hello Singapore! Sanrio Characters Collection, created in collaboration with The Singapore Mint. At $88 per set, each officially licensed set combines a 24K gold-plated medallion with a matching SimplyGo EZ-Link card. Every set is individually serial numbered too, giving the collection a more distinctive feel than an ordinary character souvenir.
There are six designs to look out for, covering Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin and Hangyodon.
A Sanrio Collection With A Singapore Twist
What makes the Hello Singapore! collection particularly interesting is the way the familiar Sanrio characters are placed alongside Singapore-inspired themes.
The Hello Kitty set features a colourful SimplyGo EZ-Link card showing Sanrio characters exploring recognisable Singapore landmarks, together with a matching gold-plated Hello Kitty medallion. It is a design that should appeal to collectors who like their merchandise to have a local connection rather than simply featuring the character on its own.
My Melody takes a softer direction. Her pastel-themed design features My Melody on the medallion, while the accompanying card brings together the wider Sanrio cast. The combination gives this set a sweet and colourful appearance that should sit nicely within a Sanrio collection.
For fans of Kuromi, the design takes a much moodier approach. Her gold-plated medallion comes with a SimplyGo EZ-Link card featuring the Sanrio characters against a Singapore skyline illuminated at night. Compared with some of the brighter designs, this one has a more dramatic look.
The Cinnamoroll set takes a very different route by bringing the characters together around a table filled with local food. For anyone who enjoys Singapore-themed souvenirs and Cinnamoroll, it is an especially fitting combination.
Then there is Pompompurin, whose card design adds a distinctly local sense of humour with familiar Singlish expressions including “Can lah!” and “Can meh?”. The matching gold-plated Pompompurin medallion completes the set.
Finally, Hangyodon gets a bold “SHIOK!” design featuring the Sanrio gang, accompanied by his own matching medallion.
At $88 per set, these are clearly aimed more towards collectors than casual impulse purchases. The 24K gold plating, official licensing, serial numbering and Singapore-themed artwork give the sets a souvenir-like quality. They could also make an interesting gift for a Sanrio fan living in Singapore or someone who wants a character collectible with a local story behind it.
Hello Kitty Takes A Trip To The Beach
For shoppers looking for something more affordable, the Hello Kitty Go to the Beach Series offers plenty of choices. This collection has a completely different personality, focusing on tropical colours, beach scenes, summer outfits and blind-box surprises.
The Watch Blind Box, priced at $17.90, is one of the more unusual options. Inside each mystery box is a functional quartz analogue watch featuring beach-inspired details such as waves, tropical flowers and an iridescent seashell-shaped case.
It does not stop at being a watch. The convertible design means it can be worn around the wrist or turned into a bag charm with the included ribbon and gold-toned chain. There are different colourways to discover, along with rare secret designs for collectors who enjoy the excitement of opening blind boxes.
For something smaller, the Plush Relaxing Toy Mini costs $11.90. These mini squishy-style toys combine a plush outer layer with a squeezable centre, making them fun little collectibles for a desk, bag or keychain.
Hello Kitty appears in various tropical summer looks, including the popular sun-tanned versions decorated with flowers and beach motifs. Since these come in blind bags, shoppers will not know exactly which design they have until it is opened.
Another eye-catching piece is the Light-Up Movable Toy, priced at $12.90. Hello Kitty is shown relaxing inside a colourful coconut drink, complete with a cocktail umbrella and hibiscus flower.
The fun part is that the toy uses an internal solar cell. Place it somewhere with ambient light or sunlight and Hello Kitty sways and bobs without needing batteries. There are six coconut colours to collect: magenta, blue, green, purple, yellow and orange.
Add Some Sanrio Style To Your Phone
The Phone Chain Mini, priced at $14.90, is another option for those who prefer merchandise that can actually be used every day.
The designs combine braided floral ribbons, faux pearls, gold-toned hardware and retro-style “Tanned Kitty” enamel charms. Hello Kitty appears with different tropical details, including hibiscus bows, bikinis, surfboards and Tiny Chum.
The chains can be connected to compatible phone cases using a tether tab or lanyard anchor pad. For Sanrio fans who like turning everyday accessories into something more personal, this could be one of the easier ways to enjoy the collection without simply putting another figurine on the shelf.
Smaller Collectibles From $9.90
If the $88 Hello Singapore! collection is outside the shopping budget, there are also smaller pieces to consider.
The Mini Figurines are priced at just $9.90 each, making them one of the most accessible choices in the range. Two styles are available: Phone Hippers, which are designed to perch along the edge of a phone, and Windmill figurines showing Hello Kitty and friends enjoying a colourful beach day.
At this price, they can be an easy starting point for new collectors. They can also be displayed on a work desk, shelf or existing Sanrio collection without requiring a major spend.
Why Should Sanrio Fans Check Out FairPrice Xtra?
The biggest attraction here is variety. The promotion is not limited to one type of merchandise or one price range. Someone looking for a premium Singapore souvenir can consider the $88 Hello Singapore! 24K gold-plated medallion and SimplyGo EZ-Link card sets, while shoppers with a smaller budget can look at collectibles starting from $9.90.
There is also plenty of variety in how the merchandise can be enjoyed. Some pieces are primarily for collecting and displaying, while others can be used as phone accessories, bag charms or even a functional watch.
The Singapore-inspired Hello Singapore! designs are another good reason to take a closer look. Sanrio merchandise is widely collected, but combining the characters with Singapore landmarks, local food and Singlish gives these pieces a more distinctive identity.
For anyone planning to shop, it is worth remembering that availability can vary between FairPrice Xtra locations. Popular character designs and blind-box collections can also disappear quickly once collectors start hunting for their favourites.
So, if there is a particular Sanrio character on the wish list, heading down earlier rather than waiting too long could be worthwhile.
The Sanrio collections are available at FairPrice Xtra stores from 7 September 2026 onwards, while stocks last. Whether the goal is to find a special Singapore-themed collectible, add a few Hello Kitty pieces to a growing display, or simply pick up an affordable Sanrio treat, there are several options worth browsing.
For collectors especially, the individually serial-numbered 24K gold-plated medallion sets could be the standout attraction. For casual shoppers, the colourful Hello Kitty beach series provides plenty of fun at lower prices. Either way, this is a Sanrio shopping opportunity worth keeping an eye out for during the next FairPrice Xtra visit.
Promotional/Event Details
Date: From 7 September 2026 onwards
Time: During participating FairPrice Xtra store operating hours
Venue: FairPrice Xtra stores in Singapore
Featured Collection: Hello Singapore! Sanrio Characters Collection
Collection Price: $88 per set
Includes: 24K gold-plated medallion and SimplyGo EZ-Link card
Other Collection: Hello Kitty Go to the Beach Series
Prices: From $9.90
Availability: While stocks last; availability may vary by store
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