If there is one thing that brings people together, it is a good cup of tea. The Alley, renowned for its artisanal beverages and aesthetically pleasing drinks, is offering an exclusive promotion for SAFRA Members and Servicemen (11B). From now till 30 September 2025, those eligible can enjoy a 5% discount on their total bill at all The Alley outlets.
What Makes The Alley Special?
The Alley has made a name for itself globally with its signature drinks, such as Brown Sugar Deerioca Milk, fruity teas, and handcrafted beverages. What sets them apart is their dedication to quality, as every drink is freshly prepared with premium ingredients. Whether you are a bubble tea enthusiast or simply looking for a refreshing treat, The Alley delivers a unique and satisfying experience with every sip.
Their signature Deerioca pearls, slow-cooked to perfection, add an irresistible chewiness to their drinks. Their range of fresh fruit teas is equally enticing, providing a natural and revitalising alternative to classic bubble tea. For those who enjoy a more sophisticated beverage, The Alley also offers a range of aromatic brewed teas, making it a perfect stop for tea lovers of all preferences.
Why Take Advantage of This Deal?
1. Enjoy Quality Tea at a Discount
Bubble tea cravings can strike at any time, and while indulging is always a treat, getting a discount makes it even better. With 5% off your total bill, SAFRA Members and Servicemen can enjoy their favourite drinks at a slightly lower price—perfect for frequent visitors or those who want to try something new without stretching their budget.
2. Exclusive Privilege for SAFRA Members & Servicemen
This deal is a special perk for SAFRA Members and those holding an 11B, making it an exclusive reward for those who serve. If you are eligible, it is a fantastic way to maximise your membership benefits while enjoying high-quality beverages.
3. Perfect for Gatherings and Catch-ups
The Alley is an excellent spot to catch up with friends, take a break from work, or simply relax with a good drink. With multiple outlets across Singapore, it is easy to find a location that suits your convenience. Whether you prefer a quiet corner for personal downtime or a lively space to enjoy drinks with friends, The Alley has something for everyone.
4. Try New Flavours
If you have yet to explore The Alley’s diverse menu, this is the perfect opportunity. Their selection includes everything from classic milk teas to innovative fruit-infused creations. Looking for something refreshing? Their Lychee Green Tea is a must-try. Prefer something indulgent? The Brown Sugar Deerioca Fresh Milk will satisfy your sweet tooth. With a discount applied to every order, why not experiment with different drinks?
How to Redeem This Promotion
To enjoy 5% off the total bill, eligible customers must present a valid SAFRA Card or e-Card via the SAFRA mobile app, or an 11B in person upon ordering and payment. It is a simple process, ensuring you get your well-deserved discount without hassle.
Terms and Conditions to Note
- The promotion is valid at all The Alley outlets in Singapore.
- Customers must present their SAFRA Card/e-Card or 11B in person to redeem the discount.
- Payments made via ShopBack Pay, FavePay, GrabPay, Kai Kai, and Shopee Pay are not eligible for this promotion.
- This promotion cannot be combined with other discounts, promotions, privileges, or loyalty programmes.
- The merchant reserves the right to amend, append, or withdraw the promotion without prior notice.
- SAFRA is not an agent of the merchant, and any issues regarding product quality or service standards should be resolved directly with The Alley.
Don’t Miss Out – Indulge in The Alley’s Finest Drinks Today!
This limited-time offer is valid till 30 September 2025, giving you plenty of opportunities to enjoy The Alley’s delicious drinks at a discounted price. Whether you are a long-time fan or trying it for the first time, this promotion is a great way to experience what makes The Alley stand out. Gather your friends, visit your nearest outlet, and enjoy a well-deserved tea break!
For more details, visit: https://www.safra.sg/promotions/the-alley
Promotional/Event Details:
Date: Now till 30 September 2025
Time: During operating hours of The Alley outlets
Venue: All The Alley outlets in Singapore
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