If you’re someone who loves to make a bold statement while travelling, then this is one collaboration you won’t want to miss. For a limited time only, Isetan Singapore is showcasing an exclusive collection born from the thrilling world of Netflix’s Squid Game and the globally trusted travel brand American Tourister. This limited-edition launch offers luggage and bag designs that stand out – both in terms of functionality and visual appeal.
From now till 30 June 2025, shoppers can head down to selected Isetan outlets – Scotts, Tampines, and Serangoon Central – to explore and shop the American Tourister x Netflix Squid Game Collection. It’s not just about the luggage; it’s about travelling with purpose, confidence, and personality.
What Makes This Collection Worth Checking Out?
American Tourister has long held a reputation for being one of the most reliable names in the travel gear space. Known for their durability, ease of use, and youthful appeal, their suitcases have been a favourite among travellers who want quality without compromising on design.
Pair that with the storytelling power of Squid Game, a Netflix original that became a global sensation, and you’ve got a collection that’s both meaningful and stylish. The collaboration is bold and visually compelling, featuring elements from the show in its design, while still retaining the practical functionality that American Tourister is known for.
Whether it’s the game-inspired motifs, the vivid colour palettes, or the thoughtful detailing, each piece is a nod to the show’s tension, symbolism, and cult status.
Ideal for Travel, Work, or Lifestyle
One of the best parts about this collection is its versatility. It’s not just for those heading to the airport. The designs work equally well for daily use – perfect for professionals looking for a standout backpack or students wanting to express a bit of their personality. Even gym-goers or urban commuters can find bags in this collection that blend both fashion and function.
Each item is built with the same standard American Tourister is known for: solid zippers, durable materials, smart compartments, and designs that make sense for everyday users. The prints, meanwhile, speak to fans of the show and anyone who enjoys a daring, trend-forward style.
A Unique Gift Idea
Let’s face it – shopping for gifts can be a challenge. But if you know someone who is both a travel enthusiast and a Netflix fan, then this collection offers a unique solution. Whether it’s a birthday, graduation gift, or simply a treat for yourself or someone else, this limited-edition line stands out as something that’s not only useful but also exciting.
Since this is a limited-time offering, the exclusivity makes it all the more appealing. There’s an undeniable appeal in owning something that isn’t part of the everyday store lineup – it feels personal and distinct.
Where Can You Find the Collection?
This exclusive range is available at Isetan Scotts, Tampines, and Serangoon Central, so there’s easy access whether you’re located in central or suburban Singapore. Isetan’s reputation for carrying carefully curated products makes it the perfect venue to host this striking collection.
You’re encouraged to visit the stores in person – not just to feel the material quality and test the functionality of the bags, but also to appreciate the detailed designs up close. The textures, the zips, the internal organisation – everything comes together better when experienced first-hand.
Why You Shouldn’t Wait
As with any limited-edition collection, once stocks are gone, they’re unlikely to be restocked. That means anyone interested in securing one of these bold, thematic pieces should act soon.
Not only are these bags conversation starters, they’re also practical items you’ll use again and again. Instead of blending into the crowd at baggage claim, your suitcase could reflect your individual style – with a dash of pop culture flair.
And it’s not just about fashion. When choosing travel gear, longevity is essential. With American Tourister’s standards, you’re getting a product that’s built to last and handle the rigours of travel. That combination of style and substance is exactly what makes this deal worth highlighting.
Perfect for Fans and Fashion Forward Travellers
This collaboration is more than just merchandising – it’s a statement. It’s about merging a pop culture phenomenon with high-quality travel essentials. Whether you’re a fan of Squid Game, or simply appreciate creative, standout designs, this collection is something worth exploring.
There’s a rising trend in personalised travel, where bags aren’t just about carrying your belongings but also telling a story about who you are. With the American Tourister x Netflix Squid Game range, you’re carrying more than luggage – you’re showcasing part of your personality.
Make It a Shopping Day
Make your visit to Isetan a full experience. Each of the three Isetan outlets participating in the campaign is situated in bustling shopping districts with food, fashion, and entertainment options. After picking out your preferred bag, why not enjoy lunch, catch a movie, or check out the latest in fashion and lifestyle items at Isetan?
Scotts is known for being at the heart of Orchard Road, perfect for weekend strolls and café-hopping. Tampines offers a more neighbourhood vibe with an active mall scene. Serangoon Central is highly accessible and near a variety of dining and shopping outlets. All three give you a convenient reason to plan a trip – and the perfect excuse to walk away with a very stylish new travel companion.
Don’t Miss This Exclusive Run
Collaborations like this don’t come often, and when they do, the smart shoppers act quickly. If you’ve been thinking of upgrading your luggage, now’s the time to do it with flair. And if you’re simply on the hunt for something new and different, this is a fun way to bring a little pop culture into your everyday life.
There’s no pressure to buy, of course – but dropping by and seeing the collection in person might just surprise you. You could end up finding your next go-to travel bag, or even your favourite new work backpack. And since the collection is only available till 30 June 2025, the clock is ticking.
Promotional/Event Details:
Date: Now till 30 June 2025
Time: Store Opening Hours
Venue:
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Isetan Scotts: 350 Orchard Road, Shaw House, Singapore 238868
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Isetan Tampines: 4 Tampines Central 5, #02-05, Singapore 529510
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Isetan Serangoon Central: 23 Serangoon Central, #03-01, NEX, Singapore 556083
More Info: Isetan Facebook Source
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