If you or someone in your life is a fan of the beloved “How to Train Your Dragon” series, there’s some exciting news waiting right around the corner — and it’s not just at the cinema. While the film franchise is preparing for a theatrical return, 7-Eleven Singapore has something equally enchanting for fans: the chance to bring home Toothless, the Night Fury dragon, in a huggable, collectable form.
7-Eleven Singapore has just launched a brand-new promotion featuring a mini Toothless plush bag clip, now available in their stores across the island. Priced at just $10.90 each, this soft plush item is not only affordable but also highly collectable for those who enjoy character merchandise or want a charming sidekick for their backpack, handbag or keys. Whether you’re young or simply young at heart, this little dragon will likely bring a smile to your face every time you spot him dangling from your bag.
So what’s so special about this promotion? Let’s explore why this small collectable item has captured attention — and why it might be worth stopping by your nearest 7-Eleven to get one before they’re all gone.
A Familiar Character in a New Form
Toothless, the iconic dragon from DreamWorks’ “How to Train Your Dragon,” is easily one of the most endearing animated characters of the past decade. With his big green eyes, feline-like agility, and expressive personality, he became a fan favourite when he first soared onto screens in 2010. The character has since been the heart of several sequels, shorts, and a successful television series.
Now, 7-Eleven Singapore is giving fans a new way to bring this beloved character into their daily lives. The plush bag clip offers a stylised, soft version of Toothless in miniature form, with details that fans will appreciate — his distinctive ears, tail, and bright eyes all faithfully reproduced.
Perfectly sized for bags, keychains, or even car mirrors, the plush clip-on has already drawn attention from character lovers and collectors alike. It’s not just about owning another piece of merchandise — it’s about having a small, familiar friend journey with you wherever you go.
Affordable, Collectable and Practical
At just $10.90, this is a modest and budget-friendly purchase for most shoppers, especially given the usual cost of licensed character merchandise in Singapore. High-quality plush items often run upwards of $20 to $30, especially those tied to movie releases or exclusive retail partnerships. This price point makes it much more accessible — especially for students, teens, or casual collectors who aren’t looking to break the bank.
Additionally, the functionality of this plush clip shouldn’t be overlooked. It’s not just for show — it serves as a lightweight, handy accessory that can easily be clipped onto a school bag, travel tote, or even a belt loop for quirky flair. It adds a personal touch without being over the top, making it suitable for kids and adults alike.
If you’re someone who enjoys owning practical collectables, this plush clip is a great way to marry style with fandom. It’s a subtle way to show off one’s love for the franchise without needing to wear an entire themed outfit or buy expensive toys.
Limited Time and While Stocks Last
What makes this promotion even more enticing is its limited-time nature. These plush clips are not part of a permanent collection, and as any seasoned 7-Eleven customer in Singapore knows, popular items tied to film releases or character merchandise tend to disappear quickly.
With “How to Train Your Dragon” returning to screens and a fresh wave of nostalgia hitting longtime fans, the demand for Toothless merchandise is bound to increase. That means these plush clips could very well become collector’s items in future — especially once the movie hits theatres and people begin to rediscover their love for the character.
If there’s one takeaway, it’s this: don’t wait too long to get yours. Stocks are available starting 10 June 2025, and once they’re gone, there’s no guarantee they’ll return.
Great for Gifting
This Toothless plush bag clip also makes a charming gift. Whether it’s for a child who’s just discovering the franchise, a teen who grew up with the series, or an adult fan who appreciates a bit of whimsy in their daily routine, it’s a versatile and thoughtful surprise that doesn’t require a big budget.
Parents looking for a small treat or reward, friends searching for a “just because” gift, or colleagues needing an affordable present for a Secret Santa — all will find this plush clip an easy win.
Its appeal is broad enough that it doesn’t require the recipient to be a die-hard fan. Even those unfamiliar with the character might appreciate the cute design and soft texture. In other words, it works just as well as a general bag accessory.
Easy Access – Available Islandwide
Another reason this promotion stands out is sheer convenience. 7-Eleven stores are everywhere in Singapore — in MRT stations, neighbourhoods, commercial hubs and even heartland areas. That means fans don’t have to go on a complicated hunt to find this item. A quick stop at any nearby 7-Eleven could be all it takes to get your hands on this limited-edition plush.
It’s that everyday accessibility that makes this promotion work so well. No need to pre-order online or wait for shipping. No queues outside a shopping mall. Just walk in, pick it up, and walk out with your very own Toothless.
Perfect Timing With the Movie Release
The timing of this release couldn’t be better. With “How to Train Your Dragon” returning to cinemas, there’s already a renewed buzz surrounding the franchise. This plush clip is an excellent way to keep that excitement going long after the credits roll.
Imagine taking your plush clip with you to the movie theatre, or gifting one after watching the film with friends. It’s a keepsake that can turn a regular cinema trip into a lasting memory — especially for families and fans who’ve followed Toothless’ adventures over the years.
Final Thoughts – A Small Dragon With Big Appeal
Promotions like these remind people that sometimes, the best deals aren’t always about deep discounts or big-ticket items. Sometimes, it’s about affordable joy — and that’s what 7-Eleven Singapore is offering with this Toothless plush clip.
It’s a simple, charming addition to your day, a nostalgic nod to a beloved film series, and a collectable that fits right into daily life. Whether you’re picking it up for yourself or as a gift, it’s hard not to smile when you see Toothless hanging cheerfully from your bag.
With only $10.90 and no effort needed beyond visiting your local 7-Eleven, it’s a deal worth checking out. But do it soon — before Toothless flies off the shelves for good.
Promotional/Event Details:
Date: 10 June 2025 Onward
Time: While stocks last (in-store availability)
Venue: All 7-Eleven outlets across Singapore
More Info: Facebook Source

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