If there’s one thing that has stood the test of time when it comes to Singapore’s snack culture, it’s the irresistible, smoky sweetness of Bak Kwa. And right now, those who live in the East — especially in and around Tampines — are in for a special treat. Fragrance Bak Kwa, a well-loved household name in the world of traditional meat jerky, is currently hosting an Atrium Fair at Tampines Community Club Complex. Running from now till 20 July 2025, this mini-event is a golden opportunity for fans of Bak Kwa to indulge in one of Singapore’s most iconic snacks — and at a deal that’s hard to pass up.
A Taste of Nostalgia at a Bargain
Bak Kwa, for many Singaporeans, carries nostalgic value. It evokes memories of Chinese New Year celebrations, gifts for family members, and queues outside popular Bak Kwa shops during the festive season. But what if one could enjoy this delicacy without the long queues, the seasonal surge in pricing, or the crowds?
That’s exactly what Fragrance Bak Kwa is offering through their pop-up at Tampines CC Complex. Located conveniently on Level 2 at the indoor atrium area, this fair isn’t just about selling Bak Kwa — it’s about bringing a slice of tradition directly to the neighbourhood, making it accessible to more people at a wallet-friendly price.
Their current special promotion is an attention-grabber: 300g of Bak Kwa for just $10. That’s an offer rarely seen, even outside peak seasons. For context, a typical market price for Bak Kwa hovers around $25 to $30 for 500g at regular outlets. So this promotion translates to around 30%–40% in savings — a rather generous deal for a premium, flavour-packed delicacy.
Why You Should Not Miss This Deal
Let’s be honest — Singaporeans love a good deal, especially when it involves food. And in this case, it’s not just about saving money, but also about savouring high-quality Bak Kwa conveniently. Here’s why this promotion is worth making a trip for:
1. Premium Flavour Without Premium Pricing
Fragrance Bak Kwa has long built its reputation on consistency and quality. Their meat jerky is marinated using a traditional blend of sauces, slow-grilled to perfection over charcoal, and carries that smoky aroma that’s instantly recognisable. With this promotion, one gets to enjoy all of that — without the steep price tag.
2. No Queues, No Fuss
Usually, buying Bak Kwa means braving long queues, particularly during the festive periods. But this promotion offers a relaxed environment, set within the spacious and air-conditioned atrium of Tampines CC. There’s no need to rush or elbow through a crowd. Just walk in, pick your favourites, and go.
3. Fresh Daily Supply – But Hurry While Stocks Last
One key thing to note: quantities are limited each day. So while the promotion is ongoing till 20 July, it’s best to head down earlier in the day to secure your stash. Because of the affordable pricing and the brand’s popularity, the stock tends to move fast.
4. Great for Gifting or Sharing
Thinking of bringing something home for the family, surprising a colleague, or stocking up on snacks for a gathering? This 300g portion is just right — not too much, not too little. And because it’s nicely packed, it also makes for a quick and thoughtful gift.
5. Support Local Businesses
With Singapore’s F&B landscape becoming increasingly saturated with foreign imports, it’s always meaningful to support traditional local brands like Fragrance. They’ve weathered decades of change and continue to offer tastes that resonate with both older and younger generations.
More Than Just Bak Kwa
Though the star of the show is the $10 for 300g Bak Kwa promotion, visitors to the atrium fair may also find other complementary products and snacks by Fragrance. These might include their famed meat floss, crispy pork floss rolls, and perhaps even some seasonal items depending on availability. So it’s a great opportunity to browse, discover, and perhaps try something new beyond the usual Bak Kwa.
Getting There – Easy Access for Everyone
The Tampines CC Complex is located in a bustling heartland area, surrounded by residential blocks, eateries, and public transport connections. Whether you’re taking the MRT, a short bus ride, or just walking over from the nearby mall, access is easy and convenient. Those who are planning a quick family outing can even turn this visit into a fun neighbourhood food trail, with a trip to the atrium fair as a delicious first stop.
A Sweet Ending to the Promotion
This isn’t just a promotion — it’s a brief but delightful celebration of a local heritage snack. For a limited time only, Fragrance Bak Kwa is making it easy and affordable for Tampines residents — and anyone else willing to make the trip — to enjoy something special. Whether you’re a long-time fan or someone who hasn’t had Bak Kwa in a while, this is the perfect excuse to indulge.
Remember, the fair ends on 20 July 2025, and stocks are limited daily. So if the thought of smoky, tender, sweet-and-savoury Bak Kwa is making you hungry, don’t wait too long.
Head down to the atrium at Tampines CC and treat yourself to something comforting, delicious, and quintessentially Singaporean. Because great deals like this don’t come often — and when they do, they’re worth celebrating.
Promotional/Event Details:
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Date: Now till 20 July 2025
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Time: Daily (while stocks last)
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Venue: Tampines Community Club Complex, Level 2 Indoor Atrium Space
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Promotion: 300g of Fragrance Bak Kwa for just $10
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