For shoppers in Singapore who love a good bargain, there’s a promotion that should definitely be on your radar. FairPrice is offering an exclusive 50% discount on a selection of popular groceries, but there’s a catch: this offer is only available to Link Rewards members. If you’ve not signed up yet, don’t worry—they make it very easy to join for free. By taking advantage of this deal, not only can you stock up on high-quality food items, but you also make the most out of the loyalty programmes that many of us already have but sometimes forget to use.
Here’s why this promotion is worth exploring. First, it features some of the most sought-after items in the supermarket, from premium meats to fresh seafood and berries. For example, fans of Korean cuisine will be delighted to know that I’M BULGOGI products are included in the offer. This range features Bulgogi Chicken, Spicy Pork, Spicy Chicken, Galbi Chicken, and Galbi Pork Collar, each packaged at 300g. These are convenient for busy weekdays when you want a meal that’s both flavourful and quick to prepare. Marinated and ready to cook, these options bring authentic Korean tastes straight into your kitchen without the need for long preparation or seasoning experiments.
Seafood lovers are not left out either. OKEANOSS Unagi Kabayaki at 200g is included in this promotion, allowing you to enjoy premium Japanese-style grilled eel at home. Normally considered a delicacy, Unagi can be expensive if bought at restaurants. By taking advantage of this 50% discount, shoppers can experience restaurant-quality dishes in the comfort of their own homes at a fraction of the price. The same goes for OKEANOSS Frozen Oyster Meat, available in 300g packs, which is perfect for adding to your stir-fries, soups, or even pasta dishes. Fresh oysters often come with a premium price tag, but this deal provides a convenient and affordable alternative without compromising on taste or quality.
For fruit enthusiasts, DRISCOLL’S China Blueberry 200g is also part of the promotion. Blueberries are well-known for their health benefits, packed with antioxidants and perfect as a snack, smoothie ingredient, or even a topping for breakfast bowls. A 50% discount on DRISCOLL’S blueberries makes it easy for families or individuals to incorporate healthy options into their daily diet without stretching the budget.
To claim these discounts, shoppers simply need to present their FairPrice Group app or Link Rewards card at checkout. It’s straightforward, and if you’re already a Link member, this is a perfect opportunity to maximise your savings. If you haven’t signed up yet, registration is completely free and takes only a few minutes. You can sign up online at go.link.sg/Tg3Qq9 and immediately start enjoying these exclusive benefits.
Timing is important, as the promotion runs only until 11 February 2026. For those who have a habit of procrastinating when it comes to sales or loyalty programme offers, this is a reminder to act fast. Stocking up now ensures you don’t miss out, especially on items like premium meats and seafood that can be used for Lunar New Year celebrations, family dinners, or simply to elevate weekday meals.
Why should shoppers make the trip or open the app to claim this deal? Apart from the obvious savings, there’s an element of convenience and quality. These aren’t generic supermarket brands; the products are carefully selected and trusted by consumers for their flavour, freshness, and ease of preparation. For instance, the I’M BULGOGI range saves you the hassle of marinating and seasoning meat yourself. Similarly, the frozen oyster meat and Unagi Kabayaki are ready-to-cook, so you spend less time in the kitchen while enjoying gourmet-quality meals.
Additionally, joining loyalty programmes like Link Rewards offers more than just immediate discounts. Over time, members accumulate points that can be redeemed for future savings, promotions, or exclusive items. Taking advantage of this 50% off promotion not only gives you instant value but also adds to your long-term savings strategy. It’s a way to shop smart, combining everyday convenience with cost-effectiveness.
Another reason to act is that this promotion allows shoppers to try premium products at a reduced cost. For example, if you’ve been curious about trying the OKEANOSS Unagi Kabayaki but were hesitant due to its usual price, now is the perfect opportunity to sample it without financial stress. Similarly, experimenting with DRISCOLL’S blueberries or frozen oyster meat can introduce new recipes or flavours to your regular meals without a significant investment.
The promotion is also a good solution for families. Bulk-buying for events like gatherings or celebrations is often costly. By using this 50% discount, families can afford to include more variety on their dining table while staying within budget. From marinated meats that cook in minutes to healthy fruits and seafood, the selection is versatile enough to cater to different tastes and dietary preferences.
Shoppers might wonder how this compares to other supermarket deals. Many promotions require buying in bulk, spending a minimum amount, or waiting for a specific day to redeem offers. The FairPrice Link Rewards promotion is simpler: present the Link card or app at checkout, and you instantly enjoy 50% off selected items. There’s no fuss, no complicated rules, and the products included are genuinely valuable for everyday cooking.
It’s also worth noting that this promotion can help with meal planning and budgeting. Knowing you can get high-quality ingredients at half price encourages better planning for weekly meals. Families or individuals can plan dishes around the discounted items, ensuring variety while stretching every dollar further.
Finally, this promotion is a reminder of the benefits of loyalty programmes. Many shoppers are already part of such schemes but may not use them to their full advantage. Taking a moment to check app notifications or membership perks can uncover opportunities like this one, making shopping both enjoyable and rewarding. It’s an incentive to engage more actively with the FairPrice ecosystem, which offers ongoing benefits beyond this specific promotion.
In summary, the FairPrice Link Rewards 50% OFF deal is a golden opportunity for those who enjoy quality food without overspending. From marinated Korean meats to premium seafood and fresh blueberries, the products are versatile, convenient, and budget-friendly. Signing up for the Link Rewards programme is free and straightforward, unlocking access to exclusive promotions that can save you significant amounts while enhancing your shopping experience. The limited-time offer is a nudge to act now, so don’t miss the chance to enjoy these carefully curated items at half price. Whether you’re planning for family meals, trying new recipes, or stocking up for special occasions, this promotion is an excellent way to combine quality with savings.
Promotional/Event Details:
Date: Now till 11 February 2026
Time: All FairPrice opening hours
Venue: Any FairPrice outlet in Singapore, or via FairPrice Group app for online orders
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