As the Dragon Boat Festival draws near, the traditions that come with it return to centre stage—and few are as iconic or heartwarming as the exchange of rice dumplings. This year, OG Singapore is elevating the festive spirit by presenting a delectable promotion featuring the award-winning rice dumplings from Joo Chiat Kim Choo, Singapore’s renowned purveyor of heritage-rich dumplings.
For those familiar with the essence of the Dragon Boat Festival, gifting and enjoying rice dumplings, or bak zhang, is not only a cultural custom but a beautiful way of showing love and appreciation. Wrapped with precision and tradition, each dumpling from Joo Chiat Kim Choo is a culinary representation of the care and heritage passed down through generations.
So, why should one head over to OG this season? Let’s take a closer look at the offer and uncover why this is more than just a promotional event—it’s a cultural experience worth indulging in.
The Heritage Behind the Flavour
Founded in the heart of Joo Chiat, Joo Chiat Kim Choo has earned its title as Singapore’s number one rice dumpling brand through decades of dedication to authenticity and taste. Known for preserving the time-honoured techniques of dumpling-making, their offerings go beyond food—they tell a story. Each rice dumpling is lovingly handcrafted and wrapped using traditional methods, ensuring that every bite brings nostalgia and flavour in equal measure.
In a world of fast food and digital deliveries, there’s something special about receiving a treat that has been so thoughtfully and manually prepared. This dedication to craftsmanship is why these dumplings make such treasured gifts for family, friends, or even for oneself. Gifting something handmade and rooted in heritage speaks volumes—and it’s this sentiment that OG Singapore is celebrating this Dragon Boat Festival.
What’s Available at the Promotion?
Shoppers visiting OG Albert and OG People’s Park can look forward to three of Joo Chiat Kim Choo’s signature dumpling flavours, each offering its own taste profile and cultural background:
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Hokkien Rice Dumpling
This traditional version features glutinous rice infused with a robust soy-based marinade, filled with savoury pork, chestnuts, mushrooms, and other classic ingredients. It’s a hearty, satisfying option that’s deeply rooted in Hokkien culinary traditions. -
Hokkien Rice Dumpling with Salted Egg Yolk
A rich variation of the original, this dumpling adds a luscious salted egg yolk to the mix, enhancing the texture and adding a delightful savoury-sweet edge. The salted egg yolk has long been considered a luxurious addition, and it’s sure to be a festive favourite. -
Nyonya Rice Dumpling
Inspired by Peranakan flavours, this dumpling is distinguished by its sweet-spiced minced meat filling, often made with candied winter melon, and its unique blue hue derived from butterfly pea flowers. It’s a delicate, fragrant offering that balances sweet and savoury with finesse.
These handcrafted delights are available for purchase on Level 1 of both OG Albert (located next to Shiseido) and OG People’s Park (situated near the Timepieces Department). With the festival around the corner, it’s the perfect time to stock up on these gourmet gifts and perhaps indulge in a few for oneself.
Why Visit OG for This Promotion?
1. A Rare Opportunity to Buy Direct from a Celebrated Heritage Brand
Joo Chiat Kim Choo dumplings are not always available islandwide in brick-and-mortar stores, and to have their presence at OG—right in the heart of bustling neighbourhoods—is a treat in itself. For many, it saves the time and effort of travelling across town or ordering online.
2. Perfect for Last-Minute Festive Gifting
Whether preparing gift sets for corporate partners or surprising family members with a delicious delivery, the timing of this promotion is ideal. With the festival date nearing, there’s no better moment to secure a thoughtful, delicious present.
3. An Enriching Cultural Experience
Events like this serve as a reminder of the cultural fabric that binds Singapore together. In a fast-paced urban landscape, stopping to enjoy a rice dumpling that has been lovingly prepared using traditional methods offers a moment of connection—both with others and with the rich history of the region.
4. Support Local, Celebrate Tradition
Shopping at this promotion not only means enjoying great food, but also supporting a local business that has upheld its cultural legacy for generations. Joo Chiat Kim Choo is more than just a food brand; it’s a piece of Singapore’s culinary identity.
What Sets This Offer Apart?
While many brands offer rice dumplings during the Dragon Boat Festival, few match the authenticity and quality of Joo Chiat Kim Choo. Their dumplings are not mass-produced but made with the same care and attention that the brand has upheld for decades.
Their consistent accolades and loyal customer base are testaments to their commitment to tradition and excellence. Whether choosing a classic Hokkien-style dumpling or indulging in the rich, layered taste of the Nyonya variety, shoppers can be confident they’re receiving an authentic, high-quality product.
Moreover, the partnership with OG Singapore offers added convenience. With two accessible central locations, customers can quickly grab a few dumplings while running errands or during a lunch break.
Final Thoughts: Why You Shouldn’t Miss It
In summary, this promotion is more than just a sale—it’s a celebration of culture, craftsmanship, and culinary delight. The rice dumplings from Joo Chiat Kim Choo embody the heart and soul of the Dragon Boat Festival, offering an experience that is as meaningful as it is delicious.
For those seeking a thoughtful gift or a festive treat for themselves, there is no better option than these handcrafted rice dumplings, now conveniently available at OG. Don’t miss the chance to participate in this annual tradition with one of Singapore’s most beloved brands.
Make the most of this opportunity to embrace a festive tradition, connect with culture, and enjoy a flavourful moment of indulgence—all within the vibrant setting of OG.
Promotional/Event Details:
Date: Now till 1 June 2025
Time: Daily during store operating hours
Venue:
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OG Albert, Level 1 (Next to Shiseido)
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OG People’s Park, Level 1 (Next to Timepieces Department)
More information: https://www.facebook.com/
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