Seafood lovers in Singapore, mark your calendars! If there is one day to treat yourself to premium fish without breaking the bank, Sheng Siong Supermarket has you covered. On 9 January 2026, they are rolling out a one-day seafood promotion that offers incredible deals on fresh and frozen fish. From seabass and salmon to pomfret and golden sea cucumber, this is the perfect opportunity to stock up on quality seafood for family meals, gatherings, or even that special weekend cooking session you’ve been planning.
Sheng Siong has long been known for their competitive pricing and wide selection of fresh produce and groceries. What makes this promotion truly special is that it gives shoppers access to premium seafood at a fraction of the usual price. Whether you’re preparing a simple steamed fish or an elaborate seafood feast, the savings here are too good to miss.
For instance, seafood enthusiasts can pick up fresh whole seabass (large) for just $1.09 per 100g, or if you prefer convenience, the fresh seabass meat is available at $2.28 per 100g. Salmon lovers are not left out either – the fresh whole salmon (2-3kg) is offered at $1.78 per 100g, while salmon meat goes for $3.28 per 100g. These prices are particularly appealing when compared to the usual market rates for such premium fish.
But the deals don’t stop there. For those who enjoy a variety of seafood, Sheng Siong is offering fresh areolate grouper for just $0.99 per 100g, fresh squid at $1.99 per 100g, fresh red snapper for $1.79 per 100g, and fresh black pomfret at $1.05 per 100g. It’s a diverse selection that caters to a wide range of tastes, from those who prefer firm, meaty fish to those who enjoy tender, delicate seafood.
Shoppers can also take advantage of their frozen seafood offerings. FT Golden Pomfret is available at $6.35 for 2, FT whole cod fish (small) at $5.49 per 100g, FT seabass at $8.80 for 2, and fresh crystal red tilapia for $4.65 for 2. These frozen options provide the same quality as fresh seafood, making it easy to plan meals ahead of time while still enjoying premium taste.
For fans of special seafood delicacies, Sheng Siong has even more to offer. Fresh whole toman fillet is priced at $1.69 per 100g, toman meat with skin at $1.99 per 100g, and toman meat without skin at $2.09 per 100g. And for a rare treat, the fresh golden sea cucumber is available for $9.90 per tray. These items are perfect for special meals or for anyone looking to elevate their home dining experience.
Why should people make a trip to Sheng Siong for this promotion? Firstly, the prices are extremely competitive for the quality offered. Fresh fish is typically priced higher in Singapore, especially when it comes to premium selections like seabass and salmon. Secondly, having such a wide variety available on a single day means shoppers can pick and choose according to their meal plans or personal preferences without having to make multiple trips to different stores. Thirdly, the limited-time nature of this promotion adds a sense of urgency – this is not something that will last all week, and stocks are only available while supplies last. For those who want the best seafood at bargain prices, this is an unmissable opportunity.
Shopping at Sheng Siong is also convenient. Their stores are located across Singapore, making it easy for people to find a location nearby. Whether someone is preparing a festive meal, cooking for a family gathering, or simply stocking up on everyday seafood essentials, Sheng Siong’s one-day promotion makes it affordable and hassle-free. Additionally, by offering both fresh and frozen options, they cater to different lifestyles – whether you prefer to cook immediately or store seafood for later use.
It’s worth noting that this kind of promotion is ideal for both novice cooks and seasoned chefs. Those new to cooking fish can experiment with affordable options like seabass or tilapia, while more experienced cooks can take advantage of premium items like golden sea cucumber or fresh salmon fillets to create impressive dishes. Moreover, seafood is a healthy addition to any diet, rich in omega-3 fatty acids, protein, and essential vitamins. So, purchasing fish during this promotion is not just cost-effective, it’s a nutritious choice for the whole family.
Timing is crucial for this one-day event. Shoppers should plan to arrive early, as the freshest items are likely to sell out quickly. Given the quality and pricing, it’s safe to assume that this promotion will attract many seafood lovers. They should consider preparing a shopping list ahead of time, prioritising their favourite items to ensure they don’t miss out.
Additionally, for anyone who might be hesitant about frozen fish, it’s important to highlight that Sheng Siong’s frozen seafood is handled to preserve freshness and flavour. Items such as cod fish, seabass, and golden pomfret are carefully packaged and ready to cook. This means shoppers can confidently add these to their carts, knowing they are getting premium quality at a significant discount.
Another great advantage of this promotion is the opportunity to try something new. For example, golden sea cucumber, which is rarely available at typical grocery prices, can be a unique addition to special recipes. Similarly, fresh toman meat, whether with skin or skinless, provides options for creative home cooking. With prices this low, it’s the perfect chance for anyone curious to explore new flavours without a hefty investment.
In summary, Sheng Siong Supermarket’s one-day seafood promotion on 9 January 2026 is a must-visit for anyone in Singapore looking for excellent deals on premium seafood. From fresh seabass and salmon to frozen cod and rare delicacies like golden sea cucumber, there is something to satisfy every taste and budget. The combination of affordability, quality, and variety makes this promotion a rare find in the local market.
For shoppers who value both price and quality, this event is an opportunity not to be missed. Planning ahead, arriving early, and taking advantage of both fresh and frozen options will ensure a successful and enjoyable shopping experience. Whether for a family meal, a special celebration, or simply to stock up on nutritious seafood, Sheng Siong’s one-day promotion offers unbeatable value that seafood enthusiasts will surely appreciate.
For more details, check out their official announcement here.
Promotional/Event Details:
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Date: 9 January 2026
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Time: Store opening hours
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Venue: Sheng Siong Supermarket, multiple locations across Singapore (check store locator)
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