Singaporeans love their food traditions, and when National Day rolls around, it’s not just the fireworks or family time they look forward to — it’s the heart-warming local treats that bring people together. One such tradition that’s becoming a favourite is Auntie Anne’s pretzels — and this National Day, they are turning up the joy with a delightful promotion that’s hard to resist.
To mark Singapore’s 60th birthday — SG60 — Auntie Anne’s is offering their iconic Cinnamon Sugar Pretzel at a nostalgic price of just $0.60 to the first 100 customers at every outlet islandwide. Yes, you read that right — one of their most beloved pretzels for less than the price of a kopitiam kopi. This exclusive one-day offer falls on 9 August 2025, and it’s the perfect way for families and pretzel lovers to share a little moment of sweetness while celebrating the nation.
A Treat That’s About More Than Just Taste
What makes this deal stand out isn’t just the price — it’s the meaning behind it. Auntie Anne’s has long been a staple snack spot in Singapore’s shopping malls. Whether one is strolling through Orchard Road or popping into a suburban mall for some errands, it’s easy to spot the aroma of their freshly baked pretzels drawing people in. On National Day, they’re not only serving up that familiar scent, but they’re also offering an experience — a bite of comfort and celebration at once.
The Cinnamon Sugar Pretzel has always been a crowd favourite. It’s sweet, comforting, and lightly spiced — the sort of snack that brings a smile to a child’s face and nostalgia to an adult. With the SG60 spirit in full swing this August, it’s a clever nod to the year of independence — a celebration of what it means to come together as one nation, one snack at a time.
Why It’s Worth Heading Out for This Deal
Let’s be honest — in today’s climate where food prices are creeping up, finding a quality snack at such a throwback price is a rare treat. And it’s not just any snack — it’s from a well-loved brand known for consistency and quality.
At only $0.60, it’s a wonderful incentive to gather the family and spend a day together without breaking the bank. Whether taking the kids for a day out, planning a mall date, or simply enjoying a National Day outing, this offer adds a little sweetness to the day’s itinerary.
Beyond that, the offer is available at every Auntie Anne’s outlet across Singapore, making it highly accessible no matter which part of the island people find themselves in. From malls in Tampines to bustling hubs in Jurong, the deal is a great excuse to pop by the nearest outlet and join in the festive mood.
But here’s the catch — only the first 100 customers at each outlet will enjoy this offer. So early birds will definitely have the edge. If one is serious about snagging this treat, it would be wise to head over just before the outlet opens. Bring the kids, perhaps plan it around a family brunch or lunch date, and make it part of a National Day adventure.
More Than Just a Pretzel – It’s a Moment
There’s something beautiful about traditions that can be passed down and tasted. Auntie Anne’s might not be a “heritage hawker” brand, but it has built its own legacy in Singapore’s food landscape. Many remember queuing up for a warm pretzel as teenagers, enjoying it with friends, or getting one as a reward after a long shopping trip.
This National Day, they’re giving back with a token that doesn’t just satisfy the taste buds, but also evokes cherished memories. Whether it’s a young family with toddlers tasting their first ever pretzel, or a couple reminiscing about their early dating days, it’s the kind of promotion that sparks joy.
What to Expect on the Day
Expect queues — and a cheerful crowd. Auntie Anne’s fans are enthusiastic, and National Day only adds to the energy. It’s wise to plan ahead, maybe scout the nearest outlet the day before, and make sure to get there early. Many Auntie Anne’s stores typically open between 10am and 11am, but it’s worth double-checking individual outlet timings on their social media or official site beforehand.
If you miss the $0.60 window? Don’t worry. Their regular menu remains a treat in itself, and there might just be other surprises lined up in-store as part of the SG60 buzz.
For those keen to know more, they can check the official announcement on Auntie Anne’s Facebook page here. The post includes all the essential information and could be a useful reference to track updates closer to the date.
Perfect Pairings for the Day
Once the pretzel is in hand, make it a National Day outing. Many malls will be hosting themed events, photo booths, giveaways, or live screenings of the National Day Parade. Why not pair that $0.60 snack with a stroll around a shopping centre, a visit to a bookstore, or a quiet café chat?
Alternatively, families could pack a day bag and make a mall-hopping adventure out of it — picking up one pretzel per outlet while exploring different parts of the city. It’s budget-friendly, cheerful, and memorable.
A Simple Pleasure in Challenging Times
The beauty of such a promotion lies in its simplicity. Amid inflation, rising living costs, and a fast-paced digital world, the act of queuing with others for a $0.60 snack offers a refreshing sense of community. It’s an invitation to slow down, to savour the moment, and to be part of something uniquely Singaporean.
So whether one’s a long-time fan of Auntie Anne’s or someone looking for a sweet start to their National Day celebration, this promotion is definitely worth setting a reminder for.
Make it a mini mission: grab a Cinnamon Sugar Pretzel for $0.60, take a selfie with the family, and mark SG60 with something joyful and delicious.
Promotional/Event Details:
Date: 9 August 2025
Time: While stocks last for the first 100 customers per outlet (early arrival recommended)
Venue: All Auntie Anne’s outlets islandwide
Offer: $0.60 Cinnamon Sugar Pretzel for the first 100 customers per outlet, in celebration of Singapore’s 60th National Day
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