When it comes to stretching every dollar in Singapore, savvy shoppers know where to look. One name that stands out for everyday essentials at affordable prices is Sheng Siong. And from 9 to 14 May 2025, they are launching a 6-Day Housebrand Specials Promotion across all their outlets islandwide.
What makes this particular promotion worth your attention? For starters, it’s not just another supermarket discount. It’s a concentrated, value-packed event focused on their reliable in-house brands. These products are known not only for their affordability but also for being quality staples trusted by many households in Singapore.
Why This Deal Is Worth Your Time
There are plenty of sales that come and go, but this one hits different. Here’s why:
1. Household Necessities at Truly Lower Prices
This Sheng Siong promotion is built around essentials – the kind of items every home needs. Whether it’s laundry capsules, baby diapers, or kitchen towels, these are products people use every day. That makes the savings feel tangible and immediate. No gimmicks – just daily-use items at discounted prices.
For instance, the NIKS Home 10X 6-in-1 Laundry Capsules (50s) are being offered under a Buy 1 Get 1 Free deal. These capsules are designed for deep cleaning and convenience – pre-measured, easy to use, and powerful enough for Singapore’s humid climate. Normally retailing at $15.95 per box, you now get two for the price of one. That’s effectively $7.98 per box, a steal considering the quality.
2. Diaper Discounts That Parents Will Appreciate
If there’s one thing new parents will agree on, it’s that baby diapers can really add up in cost. Sheng Siong has recognised this and put their Softess Classic Baby Pants (L 56s / XL 46s / XXL 36s) on offer.
Under normal circumstances, these would cost $15.90 each, but during this sale, they’re going for just $13.95 each when you buy two. That’s a clear savings of nearly $4, and when you’re going through multiple packs a month, those savings can compound quickly.
Parents in Singapore are always looking for balance between cost and comfort for their little ones, and Softess has built a solid reputation for being soft on skin while staying leak-proof. With these deals, families can stock up without stretching the budget.
3. Kitchen Towels That Do the Job – Now Even Cheaper
Kitchen towels are another one of those sneaky expenses – one might not realise how many rolls go into cleaning spills, wiping hands, or wrapping food until they’re gone. Sheng Siong’s Softess Kitchen Towel 8 Rolls (Safari Edition) is going at a reduced bundle price:
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$8.95 for 2 packs,
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which translates to just $5.85 each instead of the usual $6.90.
These towels are made with 100% pure virgin pulp, giving them the strength and absorbency needed in a busy kitchen. They’re not just functional; with the Safari Edition print, they even add a playful touch to the home.
Stocking Up Smartly
Now here’s something regular shoppers understand: timing is everything. Promotions like these are short-lived but allow for bulk-buying essentials at a fraction of the regular price. That means bigger savings in the long run.
Shoppers can use this opportunity to stockpile laundry capsules, tissues, and baby diapers, which do not expire quickly. Buying in bulk during such promotional periods reduces the number of emergency store runs later — a great way to save both time and transport money.
A Trusted Retailer Backing Reliable Housebrands
What gives additional credibility to this promotion is the fact that Sheng Siong’s housebrands, like Softess and NIKS, are long-time favourites among locals. These brands are developed with the Singaporean household in mind.
Softess, for example, caters to both convenience and quality – whether it’s with their kitchen towels or baby diapers. NIKS, on the other hand, provides home and cleaning essentials designed to meet the standards of a modern household, without overpricing.
With Sheng Siong being one of Singapore’s most recognisable supermarket chains, their pricing strategy has always leaned toward affordability – but this sale sweetens the deal even more.
Accessibility for Everyone
The best part? This promotion is available at all Sheng Siong outlets. So whether you’re in Tampines, Woodlands, Jurong, or Ang Mo Kio, these deals are right within reach. There’s no need to travel far or queue up at a single location — just walk into your nearest Sheng Siong store and look for the promotional signage.
There’s also the added peace of mind that comes from shopping in a familiar environment. Sheng Siong stores are known for their clear layouts, friendly service, and reliable restocking schedules. Of course, it’s still best to head down early – all offers are valid while stocks last.
Plan Ahead for the Long Weekend
The timing of this sale couldn’t be better. With the long weekend approaching, many families will be at home, possibly hosting guests or cooking more meals than usual. That means higher usage of kitchen towels, laundry supplies, and other daily essentials.
Instead of paying full price closer to the weekend, it makes sense to grab these bargains ahead of time. Having a well-stocked pantry and laundry area brings both convenience and peace of mind during holiday downtime.
Wrapping It Up
To sum it up, this Sheng Siong promotion is not just another sale – it’s a budget-smart opportunity for households in Singapore to stock up on trusted essentials at significantly reduced prices. It’s about practicality, savings, and convenience, all rolled into a six-day event that shouldn’t be missed.
For those who’ve been waiting for the right time to refill the baby shelf, the laundry cupboard, or the kitchen rack – this is it. Affordable, accessible, and reliable – that’s how Sheng Siong continues to earn the trust of shoppers.
So make a list, check the nearest outlet, and head down between 9 and 14 May 2025. Let them help you make the most of your budget, without compromising on quality.
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Promotional/Event Details:
Date: 9-14 May 2025
Time: All Day (While stocks last)
Venue: All Sheng Siong outlets islandwide

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