Xiaomi, one of the world’s leading technology brands, has made a striking statement in Singapore with the launch of its largest retail store at Jewel Changi Airport. This new store represents a significant step in Xiaomi’s expansion plans, offering locals and tourists alike an immersive experience across its entire ecosystem of smart devices.
A Landmark Retail Experience at Jewel
Situated on 78 Airport Boulevard, #04-227/228, the new Xiaomi Store @ Jewel Changi Airport spans over 203 square metres, equivalent to more than 2,000 square feet. This makes it not only the brand’s 10th store in Singapore but also its most expansive one yet. Unlike a standard retail outlet, this flagship store is designed to be a showcase of Xiaomi’s latest innovations, offering shoppers the chance to interact with over 400 different products ranging from smartphones and wearables to home appliances and smart living devices.
The layout mirrors Xiaomi’s sleek global store concept, presenting a visually striking and modern shopping environment. One of the standout features is the dedicated “Smart Home” section, which provides a hands-on experience of Xiaomi’s connected ecosystem. Visitors can explore integrated smart home setups that include air conditioners, washing machines, smart TVs, and IoT devices, offering a practical glimpse into how technology can enhance everyday living.
Integrating Lifestyle, Mobility, and Home
The Jewel store embodies Xiaomi’s “Human × Car × Home” philosophy. This concept envisions a seamless connection between lifestyle, mobility, and home environments through technology. While Xiaomi has not yet launched vehicles in Singapore, the store allows visitors to imagine a fully integrated ecosystem where personal devices, smart home appliances, and future vehicles work in harmony. This forward-looking vision provides a unique and engaging experience for tech enthusiasts and curious shoppers alike.
Globally, Xiaomi operates nearly 200 stores outside of China, and Singapore is a critical market for its expansion strategy. By 2026, the brand aims to surpass 20 stores across the island, with the Jewel location serving as a flagship hub. Beyond shopping, the store doubles as an experiential space, hosting photography exhibitions, workshops, and Mi Fan community activities, creating an engaging destination for both Xiaomi fans and general visitors.
A Growing Focus on Smart Home Solutions in Southeast Asia
2025 has been a pivotal year for Xiaomi’s smart home ambitions in Southeast Asia. Since March, the brand has sold over 10,000 major home appliances in the region, including more than 8,500 air conditioners. This strong adoption reflects a growing appetite for smart, connected solutions that make daily life more convenient and efficient.
Singaporean shoppers will now have access to high-demand products such as the Mijia Front Load Washer Dryer 10.5kg, which sold out within a month of its launch in August. In addition, the store features a range of smart refrigerators, TVs, and air conditioners, all arranged in a mock home setup. This allows customers to visualise a fully automated Xiaomi smart home, complete with robot vacuums, air purifiers, and even bathroom and kitchen appliances powered by Xiaomi technology. The immersive displays offer a tangible experience that goes beyond simply viewing products on shelves.
Exclusive Grand Opening Promotions
To celebrate the launch, Xiaomi is rolling out special opening weekend promotions at the Jewel store on 11 and 12 October 2025. These deals provide shoppers with significant savings and limited-quantity offers on some of Xiaomi’s most popular products:
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Xiaomi Mix Flip (12GB+512GB): Usual Price $1,499 → Special Price $749, 5 units per day
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Xiaomi Robot Vacuum E10: Usual Price $190.50 → Special Price $99, 10 units per day
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Xiaomi Smart Band 9: Usual Price $49.50 → Special Price $9.90, 30 units per day
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Xiaomi 15 Ultra (12GB+512GB): Usual Price $1,699 → Free Redmi Pad Pro worth $439, 10 units per day
The store operates daily from 11am to 9pm, providing ample opportunity for shoppers to visit and experience both the technology and the opening promotions. These deals are particularly attractive for tech enthusiasts looking to get premium devices at a fraction of the usual price, while supplies last.
A Hub for Innovation and Hands-On Learning
The new Xiaomi Store at Jewel is not just a place to shop; it’s an interactive hub that demonstrates the possibilities of a connected lifestyle. From the latest Xiaomi 15T Series smartphones co-engineered with Leica to a complete range of AIoT devices, the store provides a practical, hands-on environment where visitors can experience how technology can simplify and enhance their daily routines.
For Mi Fans and technology enthusiasts, the store presents a rare opportunity to explore Xiaomi’s full ecosystem under one roof. It also offers a platform to engage with brand experts and participate in community-driven events such as workshops and product demonstrations. This combination of retail, education, and community engagement makes it a compelling destination for anyone interested in technology and smart home innovation.
Why Visit the Xiaomi Store at Jewel?
There are several reasons why visiting the Xiaomi Store at Jewel Changi Airport is worthwhile. Firstly, the store provides a rare opportunity to experience over 400 products in one location, many of which are displayed in fully functional smart home setups. Shoppers can see firsthand how different devices interact, offering a realistic view of connected living.
Secondly, the grand opening promotions are incredibly attractive. With discounts of up to 50% on selected items and free gifts on high-end products, the store offers significant value for money. For those who have been waiting to purchase Xiaomi’s latest devices, this weekend is the perfect time to act.
Finally, the Jewel location itself is ideal. Situated within one of Singapore’s most visited destinations, the store combines the convenience of airport accessibility with a premium shopping experience. Visitors can easily explore the rest of Jewel, including its dining, entertainment, and leisure options, making a trip to the Xiaomi Store a well-rounded outing.
In summary, the launch of Xiaomi’s largest store in Singapore at Jewel Changi Airport is a significant milestone for the brand. It combines a comprehensive showcase of products, immersive smart home experiences, and exclusive promotional offers that make it a must-visit destination. Whether you’re a Mi Fan, a technology enthusiast, or simply curious about the future of connected living, the Xiaomi Store promises an engaging and rewarding experience.
Promotional/Event Details:
Date: 11-12 October 2025
Time: 11am – 9pm
Venue: Xiaomi Store, 78 Airport Boulevard, #04-227/228, Jewel Changi Airport
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