If you’re a fan of deliciously fragrant and crispy snacks, then Bee Cheng Hiang is a name that should definitely be on your radar. The iconic brand, famous for its signature Bakkwa (barbecued meat), is offering a fantastic promotion that will surely leave you both full and thrilled! This April, Bee Cheng Hiang is celebrating the 3rd birthday of their mobile app with an exciting Scratch & Win campaign, giving you a chance to snag incredible prizes, including up to $300 worth of goodies. Whether you’re a long-time customer or new to the brand, there’s never been a better time to shop at Bee Cheng Hiang and treat yourself to their famous products while enjoying some fantastic surprises!
So, what’s all the buzz about? Here’s the breakdown of what you can expect from this fun promotion:
Bee Cheng Hiang’s 3rd Anniversary Scratch & Win
From 8 April 2025 onward, every time you spend a minimum of $30 at Bee Cheng Hiang, you’ll get a chance to scratch and win prizes worth up to $300! Yes, you read that right—up to $300 in prizes are up for grabs. And the best part? You can earn up to five chances per transaction, meaning more chances to win with each purchase.
Imagine purchasing your favourite Bakkwa, snacks, or other treats, and walking away with something even better—whether it’s free products, exclusive vouchers, or a sweet cash prize! The excitement doesn’t stop there. As the promotion progresses, Bee Cheng Hiang has hinted that even more thrilling prizes will be available to keep things fresh and exciting. What better way to treat yourself to some premium snacks and score a prize while you’re at it?
Why Should You Take Advantage of This Offer?
Bee Cheng Hiang has been a staple in Singapore for decades, bringing deliciously addictive products like their signature Bakkwa to food lovers far and wide. Known for its tender, sweet, and smoky flavour, Bakkwa is one of those snacks that instantly makes you crave more. Whether you’re enjoying it on its own or gifting it to loved ones, Bee Cheng Hiang offers a premium experience with each bite. Now, with the Scratch & Win promotion, there’s even more reason to indulge in these tasty treats.
Aside from the excitement of winning, here are some reasons why you should head over to Bee Cheng Hiang and take part in this promotion:
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Who Doesn’t Love Freebies? Let’s face it—everyone enjoys a good surprise, and winning a prize while shopping for your favourite snack just makes the experience even sweeter. Whether you’re lucky enough to score a voucher, a free product, or cash, the Scratch & Win chances make every purchase a little more exciting.
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Great for Gifting Bee Cheng Hiang’s products make for excellent gifts, especially during festive seasons or as a thoughtful gesture for friends and family. This promotion allows you to stock up on your favourite products while also taking advantage of the opportunity to win prizes. It’s the perfect time to grab some gifts while treating yourself!
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Up to Five Chances Per Transaction The more you shop, the more chances you get to win! With a maximum of five chances per transaction, you can try your luck more than once. This makes it an ideal promotion for those who love to indulge in a little bit of everything from Bee Cheng Hiang’s wide selection of products.
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Exclusive Offers Coming Soon Bee Cheng Hiang has teased that even more exciting prizes will be coming your way, so this promotion is far from over. Who knows what other surprises await as you continue to shop and collect your Scratch & Win chances? With a brand known for offering the best quality, you can expect nothing less than amazing prizes that will make your shopping experience even more enjoyable.
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Celebrate with Bee Cheng Hiang What better way to join in on the celebrations than with a chance to win while enjoying Bee Cheng Hiang’s delicious offerings? Whether you’re new to the app or a loyal customer, this birthday bash is an event you won’t want to miss.
How To Participate
Participating in the Scratch & Win promotion is easy. Simply follow these steps to claim your chances:
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Download the Bee Cheng Hiang App: If you haven’t already, download the Bee Cheng Hiang app on your mobile device. It’s the best way to stay updated on exclusive promotions and rewards, and it’s your gateway to this amazing Scratch & Win offer.
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Make a Purchase: Head over to any Bee Cheng Hiang outlet and make a purchase of at least $30. You can buy a variety of their delicious products like Bakkwa, pork floss, or even some of their special festive treats.
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Scratch & Win: For every $30 spent, you’ll be given a scratch card that gives you a chance to win prizes. Remember, you can earn up to five chances per transaction, so feel free to treat yourself to even more snacks to increase your odds of winning.
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Claim Your Prize: Once you scratch your card, you’ll immediately find out if you’ve won a prize. If you’re lucky enough to win, enjoy your reward!
More Reasons to Love Bee Cheng Hiang
For those who are unfamiliar with Bee Cheng Hiang, the brand has earned its stellar reputation for producing high-quality, traditional snacks with a modern twist. Bee Cheng Hiang’s products are not just about taste; they’re about quality, craftsmanship, and the experience of enjoying something made with care. The combination of old-school recipes and new-age technology has made Bee Cheng Hiang a brand that many swear by for gifting, snacking, and celebrating.
The current promotion adds an exciting layer to this already beloved brand, giving customers the opportunity to win while enjoying the great flavours they know and love. It’s a celebration of Bee Cheng Hiang’s app birthday, but it also feels like a celebration for every customer who gets to be part of the festivities. So, whether you’re grabbing a snack for yourself or shopping for gifts, this promotion gives you a chance to do both while standing a chance to win big.
Don’t Miss Out on This Exciting Opportunity
If you’ve been looking for a reason to treat yourself to some top-notch snacks, then Bee Cheng Hiang’s Scratch & Win promotion is the perfect excuse to indulge. Whether you’re in the mood for a hearty serving of Bakkwa, a sweet treat, or something savoury, this is the best time to head to their stores and join in the fun. With prizes worth up to $300, who wouldn’t want to take part?
Get your Scratch & Win card today and celebrate Bee Cheng Hiang’s 3rd app birthday in style. Hurry though—this promotion is only available for a limited time, so don’t miss out on the chance to win!
Promotional/Event Details:
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Date: 8 April 2025 Onward
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Time: Available during Bee Cheng Hiang store hours
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Venue: All Bee Cheng Hiang outlets in Singapore
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For more information: Bee Cheng Hiang Facebook Post

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