If one is a fan of all things adorable, pastel-toned, and undeniably kawaii, then this upcoming event in Singapore is one not to be missed. From 8 to 31 August 2025, Bugis+ will be home to a whimsical tea party-themed experience featuring beloved Sanrio characters—thanks to the first-ever MINISO x MOETCH Sanrio Pop-Up event in Southeast Asia.
Set right in the heart of Bugis+ at the Level 2 Atrium, this pop-up store isn’t just a shopping event—it’s a full sensory delight. Whether shopping for a child, indulging in some nostalgic Sanrio memories, or looking for a picture-perfect day out, this event delivers on every front.
So, why should one take time out to visit this Sanrio tea party pop-up?
Let’s explore why this magical experience should be part of everyone’s August calendar in Singapore.
A First for Southeast Asia—And a Must-Visit for Fans
This is more than just another merchandise stand. This pop-up is the first MINISO x MOETCH collaboration of its kind in Southeast Asia. That’s already reason enough to stop by. With over 100 specially curated Sanrio-themed items, this event promises exclusives that won’t be available anywhere else in the region.
Expect limited-edition launches, debut releases, and an unforgettable themed atmosphere. It’s a retail event that blends collectables, art, nostalgia, and a fairytale tea party experience all under one roof.
Whimsical Display & Instagrammable Decor
Stepping into the pop-up feels like entering a dreamscape. The space has been thoughtfully decorated to transport visitors into a fluffy, pastel tea party wonderland. At the centre of it all sits a giant life-sized “teapot” display—perfect for those photo moments with friends and family.
The entire setting is drenched in visual charm, making it a feast for the eyes and the camera lens. Sanrio backdrops featuring iconic characters like Hello Kitty, My Melody, Cinnamoroll, Kuromi, and Pompompurin are dotted throughout the venue. Whether one is here to shop or snap, it’s a win-win for fans and Instagrammers alike.
Shopping Highlights: Prices Start from Just $1
There’s something incredibly appealing about shopping for merchandise that is both unique and wallet-friendly. With items starting from just $1, there’s something for everyone—whether it’s for gifting, collecting, or simply indulging in a little cuteness.
Some of the highlight items available at the pop-up include:
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Moetch Bean – $4.90
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Mini Box Micro Blind Box – $9.90
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Sweet Style Series Chain Mini – $11.90
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Sanrio Characters Wobble Doll Machine Series – $14.90
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My Melody x Kuromi Cupid Series Movable Toy – $14.90
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Sanrio Characters Phone Chains – $19.90
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Sanrio Lucky Cat Movable Series – $21.90
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Burger Series Plush Relaxing Toy – $21.90
The variety includes everything from plush keychains and collectible figures to blind boxes and fun novelties. For collectors, it’s a brilliant opportunity to pick up exclusive merchandise. For those new to Sanrio, it’s a charming introduction to a colourful universe of characters.
The Star Attraction: The Blue Flutter Series
Among the standout offerings is the Blue Flutter Series of plush keychain blind boxes. These highly-anticipated collectibles will make their official debut at the Singapore pop-up on 8 August 2025. The set is expected to be popular, especially since buyers of the entire box set will be rewarded with a free exclusive Crystal Tote Handbag—available while stocks last.
This incentive makes it more than a shopping trip; it becomes a collector’s mission. These items are likely to be snapped up fast, so early visits are recommended.
Fun Meets Function: Interactive Toys
Adding to the uniqueness of the merchandise, many items at the pop-up come with interactive features. Think toys that light up at the press of a button, or figurines that move with a wind-up mechanism. These aren’t just shelf pieces—they’re engaging items that bring a little magic to the everyday.
It’s a great way to surprise younger Sanrio fans or to rediscover one’s own playful side.
A Lovely Freebie, No Purchase Required
Not everything here comes with a price tag. Visitors can claim a free collectible Sanrio acrylic standee (random design) just by following three Instagram accounts: @moetch_official, @minisosingapore, and @capitalandmallssg. No spending is required for this redemption, and it’s limited to 2,000 pieces, so early birds will likely benefit most.
This little touch adds an extra layer of value for visitors, especially for families who want to enjoy the event without needing to make a large purchase.
Pre-Order Alert: Giant Sanrio Figurines
For those with a serious passion for Sanrio memorabilia, mega-sized furry Sanrio figurines will be available for pre-order from the opening day onwards. These standout pieces are expected to become centrepieces for collectors or even themed decor for special events.
Whether for display, gifting, or simply treasuring something unique, these figures offer the kind of rarity that collectors dream about.
Perfect for a Day Out at Bugis+
Located in the ever-popular Bugis+ shopping mall, the MINISO x MOETCH Sanrio Pop-Up is perfectly situated for a full day out. Visitors can enjoy lunch at one of the many cafes nearby, follow it up with a visit to the pop-up, and maybe even grab dessert afterwards.
The central location and long opening hours (9am–10pm daily) make it convenient for all schedules—whether it’s a quick visit after work or a weekend family outing.
Why They Shouldn’t Miss This
To sum it up: this pop-up is more than just retail. It’s a curated experience filled with exclusive finds, charming visuals, engaging toys, and memorable gifts. It’s tailored for Sanrio enthusiasts, curious collectors, casual shoppers, and even those just looking for an adorable escape from the usual shopping fare.
The combination of affordable merchandise, exclusive releases, interactive elements, and free gifts creates a compelling reason to drop by. It’s a wonderful chance to step into a fantasy world—if only for a short while.
If someone loves Sanrio, quirky collectables, or pastel wonderlands, this event is a must-visit.
Promotional/Event Details:
Date: 8–31 August 2025
Time: 9am–10pm daily
Venue: Bugis+, Level 2 Atrium, 201 Victoria Street, Singapore 188067
Shop Online or Stay Updated:
Follow @moetch_official, @minisosingapore, and @capitalandmallssg for real-time
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