If you and your makan buddy are the kind of people who can never say no to another plate of sushi, this could be a challenge worth taking on. Sushi Express Singapore and Sushi Plus are inviting hungry diners to take part in their Big Eater Challenge, where eating more plates can lead to bigger rewards.

Running on selected dates from 7 October to 4 November 2026, the challenge is designed for teams of two who are ready to put their appetites to the test. Instead of simply enjoying a regular sushi meal, participants can turn their visit into a friendly eating competition, with discounts, free meals and even cash prizes up for grabs.

The idea is quite straightforward. Team up with a makan buddy, head down to one of the participating outlets during the scheduled sessions and see how many plates the two of you can finish together. The higher the number of plates, the more valuable the reward becomes.

And this is not just about getting a discount on your meal. The challenge also comes with substantial cash prizes for the top-performing teams, making it particularly interesting for diners who think they can really go the distance.

How Does the Big Eater Challenge Work?

The reward structure is based on the total number of plates eaten by the team. This means you and your eating partner will need to work together and keep track of how many plates you can conquer during the challenge.

There are several reward levels available.

Reach 40 plates and the team gets 20% off.

Push further to 80 plates and the reward increases to 40% off.

If your team manages to reach 120 plates, you can enjoy an even bigger 60% off.

But the biggest target is 200 plates and above, where the reward becomes a free meal.

That is quite a difference compared with simply going out for an ordinary sushi meal. The challenge gives diners something extra to aim for, whether the goal is simply to enjoy the discount or to see just how far the team can go.

Of course, reaching the higher plate counts is not going to be an easy task. This is meant to be a proper eating challenge, so participants should be prepared before signing up and should always eat responsibly according to their own limits.

Cash Prizes Make It Even More Interesting

The meal rewards are only part of the attraction.

There is also a competition for the overall top teams, with the Top 3 teams receiving cash prizes.

The first-place team will receive S$1,000 cash, while the second-place team will take home S$800 cash. The third-place team will receive S$500 cash.

That gives the challenge an additional competitive element. You are not simply trying to reach a discount tier; you can also see how your team’s performance compares with other participating teams.

For groups of friends who enjoy turning a meal into a friendly competition, this could make the experience much more memorable. Even if your team does not finish among the top three, reaching one of the plate milestones can still give you a reward for taking part.

Can You Beat the 201-Plate Record?

There is an additional challenge for those who are especially confident about their eating ability.

Participants who manage to beat Zermatt Neo’s 201-plate record will stand a chance to win an additional S$500 cash.

That gives ambitious participants another target to aim for. Getting past 201 plates as a team is certainly a much bigger challenge than simply reaching the first discount tier, so this is likely to appeal to diners who enjoy competitive eating and want to test themselves against a notable benchmark.

It also adds a fun talking point for anyone considering joining. Before signing up, you can decide whether your goal is simply to enjoy the experience, reach one of the discount levels, or go all the way and attempt to break the stated record.

Where Can You Join the Challenge?

The Big Eater Challenge will be available at selected Sushi Express and Sushi Plus outlets.

For Sushi Express, participating locations include Westgate, Changi City Point, PLQ Mall and Waterway Point.

For Sushi Plus, the participating location is 313@somerset.

With several locations available around Singapore, participants may have some flexibility when deciding where to take part. It is worth checking the registration information and session availability before making your plans, as spots for the challenge are limited.

When Is the Big Eater Challenge Happening?

The challenge will take place on 7, 13, 21 and 28 October, followed by 4 November 2026.

There are two sessions scheduled each challenge day, at 2.30pm and 4pm.

This afternoon timing could also work well for people who want to make the challenge part of a day out. Rather than rushing through a meal during the usual lunch or dinner period, participants can plan an afternoon around the event and enjoy the challenge with their chosen eating partner.

However, because the promotion has limited spots, anyone interested should register early rather than waiting until the last minute.

Why Should You Join?

The biggest reason to consider the Big Eater Challenge is that it turns an ordinary sushi outing into something more memorable.

If you already enjoy sushi, this gives you a reason to bring along a friend, family member or makan buddy and see what the two of you can accomplish as a team. There is also a clear reward system, so every plate contributes towards a target.

For casual participants, reaching 40 plates could be enough to enjoy the 20% discount. Those with bigger appetites can aim for 80 or 120 plates and work towards the higher discount levels. Teams that manage to reach 200 plates or more can go for the free-meal reward.

Then there is the competitive side. The cash prizes of S$1,000, S$800 and S$500 give the challenge another reason to participate, particularly for people who enjoy food competitions and friendly rivalry.

It could also make for a fun activity with a friend who is always claiming to have the bigger appetite. Instead of arguing about who can eat more, this challenge gives both of you a chance to put that claim to the test.

That said, eating challenges should always be approached sensibly. There is no need to force yourself to continue eating when you are already full or uncomfortable. The fun should come from the experience, the teamwork and the friendly competition.

Plan Your Sushi Challenge Early

The Sushi Express and Sushi Plus Big Eater Challenge is happening only on selected dates between 7 October and 4 November 2026, with sessions at 2.30pm and 4pm.

Whether you are aiming for the discount rewards, hoping to reach the free-meal tier, competing for the cash prizes or simply looking for a different way to spend an afternoon with your makan buddy, this promotion offers plenty of reasons to give it a try.

Just remember that places are limited, so registration should be done early. Check the official promotional information before heading down for the latest participation requirements and availability.

For the original promotional announcement and registration information, see the Sushi Express Singapore promotion post on Facebook.

So, who would you choose as your ultimate eating partner? If you already have someone in mind who claims they can eat more sushi than anyone else, this might finally be the chance to put that claim to the test.

Promotional/Event Details:

Date: 7, 13, 21 & 28 October and 4 November 2026
Time: 2.30pm & 4pm sessions
Venue: Sushi Express at Westgate, Changi City Point, PLQ Mall & Waterway Point; Sushi Plus at 313@somerset
Promotion: Big Eater Challenge
Rewards: 40 plates = 20% off; 80 plates = 40% off; 120 plates = 60% off; 200 plates and above = free meal
Cash Prizes: 1st Place S$1,000; 2nd Place S$800; 3rd Place S$500
Bonus Challenge: Beat Zermatt Neo’s 201-plate record for a chance to win an additional S$500 cash
Registration: Limited spots available; registration required