For those with a refined palate and a genuine love for fine Japanese cuisine, there’s a promotion happening in Singapore that might just become the highlight of the season. From 7 July to 31 August 2025, Matsukiya is inviting diners to indulge in a luxurious yet affordable wagyu experience that fuses top-grade Japanese beef with the art of robatayaki — a style of charcoal grilling that is steeped in tradition.
Tucked away in two vibrant locations — Paragon at Orchard Road and Holland Village Way — Matsukiya has earned a reputation for combining a warm, authentic Japanese ambiance with impeccable service and masterfully grilled dishes. This season, they are rolling out their limited-time Wagyu Ichibo Menu, a culinary offering designed to give diners a taste of the finer things in life without the premium price tag.
If you’ve always been intrigued by Japanese wagyu or simply wish to indulge in a satisfying, quality lunch during your workday or weekend break, this is a deal worth considering. Let’s take a closer look at why this promotion stands out and why now is the time to enjoy it.
What Makes This Promotion Worth Your Time
1. Experience the Premium Wagyu Ichibo Without the Usual Cost
For many, wagyu is seen as a luxury — often reserved for special occasions or high-end dining experiences. But with Matsukiya’s limited-time Wagyu Ichibo Set Lunch at just $48, the barrier to entry becomes significantly lower.
The Ichibo cut, known for its tenderness and superb marbling, is considered a prized portion from the rump area of the cow. It strikes a harmonious balance between lean meat and creamy fat, offering a flavourful bite that melts gently on the tongue. Served as part of a complete lunch set, it comes alongside fragrant rice, a delicate bowl of soup, and a smooth chawanmushi (Japanese steamed egg custard). The set is thoughtfully rounded off with a scoop of seasonal ice cream, offering a clean and refreshing end to a satisfying meal.
At $48, this is a fraction of what one might expect to pay at many wagyu-focused establishments in Singapore. Whether someone is a long-time wagyu enthusiast or exploring it for the first time, this set is a worthwhile culinary journey that delivers both substance and value.
2. Not Just a Set Lunch — Try the À La Carte Delights
In addition to the lunch set, the Wagyu Ichibo menu includes two standout à la carte options for diners who wish to explore more textures and presentations of this premium cut:
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Shishito Kushiyaki – $15
Perfectly skewered, these tender cubes of Wagyu Ichibo are paired with lightly grilled asparagus spears and shishito peppers. The smokiness from the robatayaki-style charcoal grilling adds an extra depth of flavour. At $15, this makes an ideal appetiser or sharable bite. -
Wagyu Ichibo Steak – $40
For those who want to experience Ichibo in its purest form, this grilled steak is a must-try. Enhanced with crispy fried garlic slices, each bite offers a rich umami flavour with a subtle crunch. It’s ideal for diners looking to treat themselves without going overboard.
Why Visit Matsukiya?
1. Authentic Robatayaki Dining Experience
Matsukiya is part of the Sushi Tei group, known across Singapore for its attention to detail and consistency in Japanese culinary excellence. What sets Matsukiya apart is its focus on robatayaki, where food is slowly grilled over binchō-tan (Japanese white charcoal), allowing each item to retain its moisture while gaining a delightful smoky finish.
The open-concept robata grill invites diners to witness the cooking process in real-time, which adds a lively and engaging element to the meal. It’s a dining experience that’s both immersive and satisfying.
2. Perfectly Located for City Dwellers and Suburban Diners Alike
Matsukiya has two easily accessible outlets:
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Paragon, Orchard Road (#05-04) – Ideal for those working in the CBD, shopping along Orchard, or planning a meet-up with friends in town. The location offers a calm, elegant escape from the bustling shopping streets.
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Holland Village Way – Nestled in one of Singapore’s most charming neighbourhoods, this outlet is perfect for those looking to enjoy a relaxed lunch in a more residential, café-style environment.
Whether planning a weekday escape or a weekend treat, both locations are convenient and offer the same high-quality fare.
Who Should Try This Promotion?
This promotion is ideal for:
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Professionals looking for a premium lunch experience that’s both efficient and indulgent.
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Couples on the lookout for a satisfying midday date in a stylish yet relaxed setting.
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Food enthusiasts who wish to explore premium Japanese beef without going all-in on a high-end tasting menu.
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Families or friends looking for a quality Japanese meal in a location that is easy to get to, whether centrally located or closer to the west.
Final Thoughts — Why This Is a Deal Not to Miss
Promotions like this don’t come around too often — especially not when they involve premium cuts like Wagyu Ichibo. Matsukiya’s decision to offer this as a lunch set at just $48 speaks volumes about their dedication to accessibility and quality.
Not only do diners get to savour a beautifully composed meal, but they also get to enjoy the refined service, ambience, and authenticity that Matsukiya is known for. It’s a rare opportunity to indulge in top-tier wagyu without the accompanying guilt of an extravagant bill.
Whether someone is celebrating a milestone, treating themselves during a stressful work week, or simply curious to explore Japanese flavours in greater depth, this is the perfect excuse to book a lunch date at Matsukiya.
Promotional/Event Details:
Date: 7 July–31 August 2025
Time: Lunch Hours (Exact hours may vary by outlet)
Venue:
Matsukiya 松喜屋
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290 Orchard Rd, #05-04 Paragon, Singapore 238859
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Holland Village Way, Singapore
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