Chinese New Year is always a time for celebration, gathering, and sharing joy with loved ones, and what better way to do that than with treats that are both delicious and thoughtful? Auntie Anne’s Singapore has just unveiled something truly special for this festive season: their very first Chinese New Year pineapple tarts. These aren’t just any pastries—they are crafted with the same care and attention to quality that Auntie Anne’s is known for, now transformed into a festive, buttery, melt-in-your-mouth delight.
For those familiar with Auntie Anne’s signature pretzels, it’s no surprise that their new pineapple tarts are designed to impress. Each tart combines a golden, flaky pastry with a rich, premium pineapple filling that’s just the right balance of sweet and tangy. The texture is perfectly crumbly, and the buttery layers practically melt in the mouth. It’s the kind of treat that makes people pause, savour, and then immediately reach for another bite.
What makes these tarts even more special is their versatility. They are perfect for gifting, whether for corporate clients, friends, or family. Sending a box of these tarts is more than just giving sweets—it’s sharing a piece of the festive spirit. For those hosting CNY gatherings, the tarts add a touch of elegance and festivity to the table. They’re also ideal for house visits, a longstanding tradition during Chinese New Year where friends and family drop by to exchange greetings and gifts. Imagine the delight on your guests’ faces when you present these golden pastries—Auntie Anne’s has clearly thought of everything.
The launch comes with an early bird incentive that makes this promotion even more attractive. Customers who preorder can enjoy a 15% discount. Preordering is not only a way to save money but also a way to avoid the rush as the festive season approaches. Outlets may get busy, and stock could be limited, so securing your order early ensures that you can enjoy these tarts without stress.
Ordering is simple, and Auntie Anne’s has made it convenient. Whether for personal indulgence or gifting, you can preorder at any of their outlets starting from 7 January 2026. For corporate inquiries, there’s also a dedicated email—hello.auntieannesg@gmail.com—ensuring that businesses looking to impress clients or reward employees can do so with ease.
The pineapple tart is a meaningful CNY treat in many Asian cultures. Symbolising wealth and good fortune due to the sweet pineapple filling (pineapple sounds like “prosperity comes” in Hokkien), gifting these tarts carries a message of good luck and prosperity for the year ahead. Auntie Anne’s has successfully blended tradition with their signature bakery quality, creating a product that appeals to both young and old.
Another reason to be excited about this launch is the quality and attention to detail. These tarts aren’t mass-produced in a generic sense. Each one reflects Auntie Anne’s dedication to consistent quality, from the buttery pastry to the carefully prepared pineapple filling. It’s the kind of treat that elevates a festive table and impresses anyone who tries it. Unlike store-bought tarts that may be overly sweet or dry, these maintain the perfect balance, ensuring every bite is satisfying.
For those planning their CNY celebrations, it’s worth noting that the early bird preorder is not just about convenience—it’s about ensuring that your festive gifting or hosting is as smooth and stylish as possible. With busy schedules, last-minute shopping often leads to compromises, but by securing your pineapple tarts early, you’re guaranteed a product that reflects thoughtfulness and care. There’s also the added bonus of saving 15% compared to walk-in purchases during the peak period.
Beyond just flavour, the presentation matters too. Auntie Anne’s understands that a product intended for gifting or festive hosting must look as appealing as it tastes. Each tart is carefully packaged to preserve freshness and provide a visually pleasing presentation, making it ideal for placing on a festive tray or gifting to colleagues and friends. A well-presented tart is not just a snack; it’s a statement of care and attention to detail that people appreciate.
In terms of where to get them, Auntie Anne’s has made this accessible across all their Singapore outlets. Preordering can be done in person at any outlet, and for businesses or those arranging larger orders, email enquiries can streamline the process. This ensures that both individual customers and corporate clients can enjoy a hassle-free experience while securing their share of this limited festive treat.
It’s also worth mentioning why this launch is especially noteworthy. Auntie Anne’s is widely recognised for its pretzels, a staple snack that’s loved for its soft, chewy texture and rich buttery flavour. Extending their expertise into traditional festive pastries shows innovation and a deep understanding of their customers’ needs. They’ve taken a classic product—the pineapple tart—and elevated it to a gourmet experience, demonstrating their commitment to quality and customer satisfaction.
For anyone still undecided, consider the festive value of these tarts. Chinese New Year is a season of joy, renewal, and celebration. Part of that experience is sharing food that’s special and memorable. Auntie Anne’s pineapple tarts fit perfectly into that context—they’re not just pastries, they’re a gesture of celebration, luck, and thoughtfulness. By enjoying them yourself, gifting them, or including them in your festive hosting, you’re enriching the CNY experience for everyone involved.
Finally, the timing of this launch is ideal. With preorders starting on 7 January 2026, customers have ample time to plan their purchases ahead of the Lunar New Year rush. This proactive approach ensures that families and friends can focus on celebration rather than scrambling for last-minute treats. The combination of premium quality, festive relevance, and early bird savings makes this launch an opportunity that’s hard to resist.
In short, Auntie Anne’s pineapple tarts are more than just a seasonal treat—they’re a thoughtful, delicious, and beautifully crafted way to celebrate Chinese New Year. With the early bird preorder saving, premium quality, and the perfect balance of taste and presentation, they’re an ideal choice for gifting, hosting, or simply enjoying yourself. For anyone planning CNY celebrations in Singapore, these tarts are an essential addition that’s sure to leave a lasting impression.
Promotional/Event Details:
Date: 7 January 2026 Onward
Time: All outlet operating hours
Venue: All Auntie Anne’s Singapore outlets
Preorder & Corporate Inquiries: hello.auntieannesg@gmail.com
Source & More Info: Auntie Anne’s Facebook Post
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