Finding a genuinely good steak deal in Singapore is not easy, especially when halal options are involved. Steak is often treated as a premium indulgence, usually reserved for special occasions, with prices climbing well beyond the $40 mark for a single plate. That is exactly why the latest offering from Emir Brasserie deserves proper attention, especially for anyone who enjoys hearty Western meals without wanting to feel the pinch.
Emir Brasserie is a newly opened halal European-style steakhouse located along North Bridge Road, and it has recently launched a weekday-only Steak & Frites buffet priced at just $38 per person. Yes, unlimited steak and fries at a price point that is noticeably lower than many single steak dishes across Singapore. For diners who enjoy a satisfying, no-frills steak experience, this promotion stands out as one of the more compelling lunchtime deals available right now.
To put things into perspective, a standard steak from Emir Brasserie’s regular à la carte menu already costs from $42 onwards. That means diners opting for the buffet are technically paying less for unlimited servings than they would for just one portion. Anyone with a decent appetite could easily make the value work in their favour after two rounds, which already makes this promotion worth considering.
The Steak & Frites buffet is available for a 90-minute dining session, exclusively on weekdays during lunch hours, from 11am to 3.30pm. This timing makes it especially appealing for office workers in the area, those planning a weekday meet-up with friends, or even anyone who enjoys a relaxed lunch without the dinner-time crowds.
What exactly is included in the buffet? Diners can expect unlimited servings of steak paired with crispy, brasserie-style fries, served tableside. There is no need to queue or walk to a buffet line. Instead, the steak and fries are brought directly to the table, allowing diners to focus on eating and enjoying the experience. This style of service often feels more premium and comfortable, even though the price remains very approachable.
Another highlight of the buffet is the free-flow housemade peppercorn sauce. Steak lovers know that a good sauce can elevate the entire meal, and having unlimited access to a rich peppercorn sauce adds even more value. Fries are generously coated or dipped as preferred, and the sauce pairs equally well with the steak, making every bite satisfying.
Although not everyone may have tried the buffet yet, the steak itself looks promising. Based on available information, the steak is cooked to a medium-rare doneness, with a nicely charred crust on the outside. This is often the preferred doneness for many steak enthusiasts, as it allows the meat to remain juicy and tender while still delivering that essential seared flavour.
For those who are particular about halal dining, Emir Brasserie being a halal-certified establishment makes this deal even more appealing. Halal steak options at affordable prices are still relatively limited in Singapore, and having a European-style steakhouse offering unlimited steak at $38 is not something that comes around often.
Beyond the price and unlimited concept, there is also something comforting about the simplicity of steak and fries. This is a classic combination that does not try to overcomplicate things. It focuses on good portions, familiar flavours, and satisfying textures. For diners who appreciate straightforward Western food done well, this buffet ticks many boxes.
The weekday lunch exclusivity may actually work in favour of many diners. Lunch crowds tend to be more manageable, and the overall dining atmosphere is often calmer compared to dinner service. This makes it easier to enjoy the full 90-minute session without feeling rushed. It is also a good opportunity to enjoy a more indulgent meal during the day, leaving evenings free for lighter dinners.
Another reason why this promotion is worth enjoying is its location. Situated at 743 North Bridge Road, Emir Brasserie is relatively accessible, especially for those working or spending time around the Bugis and Kampong Glam area. The neighbourhood is already popular for its diverse food options, and adding a halal steak buffet to the mix only strengthens its appeal as a dining destination.
From a value-for-money standpoint, this Steak & Frites buffet offers more than just quantity. It delivers a full dining experience that balances price, service, and quality. Unlimited refills served at the table, a proper steak doneness, and free-flow sauce all contribute to making the meal feel considered rather than rushed or overly commercial.
For those who enjoy long lunches or social meals, this buffet also creates an easygoing environment. Conversations can flow naturally while plates keep coming, and there is no pressure to rush through the meal. It is suitable for casual business lunches, friendly gatherings, or even solo diners who simply want to enjoy a good steak without worrying about the bill adding up too quickly.
It is also worth noting that weekday lunch promotions like this are often limited or subject to change. With more people constantly on the lookout for good-value dining deals in Singapore, it would not be surprising if this buffet gains popularity quickly. Anyone interested may want to plan a visit sooner rather than later to avoid missing out.
In a dining scene where steak is often treated as a luxury item, Emir Brasserie’s $38 unlimited Steak & Frites buffet feels refreshingly approachable. It brings together affordability, halal assurance, and a classic European brasserie concept, making it a solid choice for anyone craving a proper steak meal without the premium price tag.
Overall, this promotion is not just about eating more for less. It is about enjoying a well-thought-out dining experience that respects both quality and value. For steak lovers, especially those who appreciate halal Western cuisine, this is a deal that deserves a spot on the weekday lunch calendar.
Promotional/Event Details:
Date: 6 February 2026 onwards
Time: 11.00am – 3.30pm
Venue: Emir Brasserie, 743 North Bridge Rd, Singapore 198711
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