There’s nothing quite like a good Bak Kwa deal to get the taste buds tingling and the festive spirit going—especially when it’s tied to something as iconic and close to Singaporean hearts as the SG60 celebrations. Fragrance Bak Kwa, a beloved name among locals for decades, is bringing the heat with a fresh round of irresistible promotions in honour of Singapore’s 60th birthday.
For those who enjoy their snacks rich in tradition, perfectly grilled, and bursting with flavour, this is more than just a sale—it’s a celebration of taste, culture, and nationhood. Whether buying for personal indulgence, family get-togethers, or even corporate gifts, Fragrance Bak Kwa’s latest promotion is packed with value and appeal.
Let’s take a closer look at why this deal is worth checking out and how you can make the most of it.
Celebrate SG60 with Fragrance Bak Kwa’s Limited-Time Offers
From 6 August 2025 onward, Fragrance Bak Kwa is inviting Singaporeans and visitors alike to join in the SG60 spirit with a tantalising offer that combines savings, gifts, and convenience. Those who spend at least $48 in a single receipt will walk away with a FREE limited edition SG60 Merlion Cooler Bag—a specially designed item perfect for our tropical weather.
What’s more, this gift-with-purchase comes with a simple condition: just ensure your purchase includes at least one pack of Bak Kwa. Considering how quickly Bak Kwa is snapped up during festive periods or national holidays, that shouldn’t be a problem for most.
Available both online and in all their physical stores across Singapore, this promotion makes it incredibly easy for everyone to take part—whether you prefer browsing in-store or shopping from the comfort of home.
Up to 60% OFF – A Deal That’s Too Good to Miss
To sweeten the celebration, Fragrance Bak Kwa is also offering up to 60% OFF on a broad selection of their popular products. This includes some of their most beloved bestsellers—perfect for those who want to stock up before the National Day long weekend or simply enjoy gourmet-quality snacks without the usual price tag.
These aren’t your average deals. Fragrance is well known for maintaining high standards in both quality and taste, using premium cuts of meat and time-tested recipes passed down through generations. Whether you’re buying the classic sliced pork Bak Kwa, gourmet beef variants, or even their unique BBQ-flavoured options, you can expect consistency, texture, and richness in every bite.
Why You Shouldn’t Miss This SG60 Promotion
This promotion isn’t just about the numbers—it’s about what the deal represents.
1. Celebrate National Identity:
The SG60 milestone is a time of reflection and celebration. By supporting local brands like Fragrance Bak Kwa, people are also honouring a part of the nation’s heritage. Bak Kwa has long been a staple during holidays and cultural occasions in Singapore, making it a fitting treat for a national celebration.
2. Get More for Your Money:
Let’s be honest—premium Bak Kwa isn’t always cheap. But when deals like this roll around, it’s the perfect opportunity to indulge in top-quality snacks without feeling the pinch. The added bonus of a cooler bag just makes it all the more worthwhile.
3. A Functional Free Gift:
Unlike many gift-with-purchase promotions that hand out souvenirs with little practical value, Fragrance Bak Kwa is offering a Merlion Cooler Bag—not just a fun memento, but something people can actually use. It’s ideal for groceries, picnics, or even keeping food chilled during outings. Plus, the Merlion design gives it a charming local touch.
4. Convenient Shopping Options:
With both online and offline platforms available, shoppers can choose the option that best fits their schedule. Prefer to see and smell the Bak Kwa in person before buying? Just visit any of their outlets across the island. Too busy to drop by? Simply shop online through their official store and have your order delivered.
For Locals, Tourists, and Gift-Givers Alike
Whether you’ve grown up enjoying Fragrance Bak Kwa or are discovering it for the first time, this SG60 promotion makes it a perfect time to revisit—or explore—the brand. Tourists looking to bring home a tasty piece of Singapore, families preparing for a National Day party, or those simply wanting to enjoy something flavourful during teatime—all can benefit from this well-thought-out campaign.
The limited edition Merlion Cooler Bag is also a great keepsake for anyone wanting a stylish and functional souvenir of Singapore’s 60th year of independence.
Where to Get This Deal
Fragrance Bak Kwa has made sure this SG60 promotion is as accessible as possible. Simply head to their official online store here:
https://shop.fragrancebakkwa.com/…/%F0%9F%8E%89ndp-s%C9
Or visit any of their physical stores across the island. You can find a list of all their locations via this link:
https://www.fragrance.com.sg/locations.html
Be warned, though—these types of promotions don’t tend to last long. The cooler bags are only available while stocks last, so if you’ve got your eye on one, it’s best not to wait too long.
Terms & Conditions Apply
As with all promotions, make sure to read the fine print. While the offer is generous, shoppers will need to meet the minimum spend of $48 and include at least one Bak Kwa item in their purchase to qualify for the free gift. Items on discount are also subject to availability, especially with up to 60% OFF being offered.
In Summary – A Promotion That Ticks All the Boxes
From free, locally-themed merchandise to deep discounts on flavourful treats, this Fragrance Bak Kwa SG60 promotion is a meaningful and delicious way to celebrate the nation’s milestone. With an affordable minimum spend, generous discounts, and a gift that’s as useful as it is commemorative, it’s an ideal opportunity to support local while indulging in some of Singapore’s best-loved snacks.
Whether stocking up for a celebration, preparing thoughtful gifts, or just wanting to enjoy a few slices of Bak Kwa at home, this promotion offers excellent value, national pride, and an added touch of style.
Promotional/Event Details:
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Date: 6 August 2025 Onward
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Time: All-day promotion, while stocks last
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Venue: All Fragrance Bak Kwa outlets islandwide and online at https://shop.fragrancebakkwa.com
(Store locator: https://www.fragrance.com.sg/locations.html)
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