Every September, shoppers across Singapore eagerly anticipate the arrival of 9.9 sales. These events have become more than just an ordinary shopping promotion; they are now part of the yearly retail calendar where brands surprise them with irresistible discounts. One such brand that always delivers something special is Matchaya, a name well known among tea lovers for its dedication to authentic Japanese-inspired tea creations.
For those who appreciate fine tea, Matchaya’s 9.9 Sale happening from 6 to 12 September 2025 is one to mark on the calendar. This promotion allows both new customers and loyal fans to enjoy carefully selected favourites at a flat rate of just $9.90. Whether someone is a seasoned matcha drinker, a dessert enthusiast, or simply curious about tea culture, this week-long sale offers something that feels too good to ignore.
Why Matchaya’s 9.9 Sale is Worth Exploring
Singaporeans are no strangers to promotional campaigns, but what makes this particular one stand out is not only the discounted pricing but also the nature of the products themselves. Unlike ordinary supermarket teas, Matchaya prides itself on sourcing quality leaves and ingredients directly from Japan, ensuring authenticity in taste and experience.
At just $9.90, customers can look forward to:
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30g Tea Powders (excluding Matcha 8 and Okumidori Powder)
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Soft Serve Tubs
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Single Tea Boxes
Now, if one thinks about it, these items usually retail at a much higher price point. A tub of premium soft serve or a thoughtfully curated box of tea doesn’t typically come under ten dollars. This is why the sale is not merely another discount, but rather an invitation to indulge in something crafted with care, all while being easy on the wallet.
Perfect for Starting or Expanding a Tea Ritual
For anyone who has ever wanted to create a simple tea ritual at home, Matchaya’s powders are an excellent entry point. Matcha, in particular, has become a global favourite due to its smooth, earthy flavour and the wellness benefits it brings. A whisk, some hot water, and a small scoop of tea powder are all that’s needed to prepare a calming cup.
This 9.9 Sale offers the chance to experiment with different flavours without the usual financial commitment. For seasoned drinkers, it’s the perfect opportunity to stock up, while beginners can finally give it a try without hesitation.
And let’s not forget the soft serve tubs. These are not the typical mass-produced frozen desserts but carefully made tubs that capture the delicate flavours of Japanese-inspired tea. A scoop of houjicha or matcha soft serve on a warm evening is enough to transport one to a quiet tea house in Kyoto. For $9.90, it’s a treat that brings both comfort and novelty.
The Convenience of Shopping In-Store or Online
Another reason to appreciate this sale is the flexibility Matchaya offers. Not everyone has time to visit a physical store, and Matchaya has made sure this is not a barrier. The promotion is available both at all their outlets and online via matchaya.sg.
Online shoppers can choose either delivery or store pick-up, which makes it convenient for those who want to plan ahead. For those who enjoy the experience of walking into a Matchaya outlet, browsing through their offerings in person, and perhaps picking up an extra treat or two, visiting the store is still a great option.
Why This Deal Should Not Be Missed
The Matchaya 9.9 Sale is not just about saving money, but about value for experience. Here’s why it stands out:
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Quality Over Quantity
Unlike generic deals where the focus is on buying more for less, Matchaya’s focus is on bringing quality Japanese tea culture closer to people at an accessible price. -
A Chance to Explore New Flavours
With a variety of powders and boxes available, customers can explore different blends and discover favourites they may not have considered before. -
Affordable Indulgence
Premium tea and desserts are often seen as occasional luxuries. At $9.90, these indulgences can become part of everyday enjoyment.
A Treat for Both Loyal Fans and Curious First-Timers
For those who have long admired Matchaya, this is a chance to replenish their pantry with essentials. Regulars already know the richness of the houjicha, the freshness of the matcha, and the smooth texture of their soft serve.
For first-timers, the 9.9 Sale offers the perfect introduction. It’s a low-cost, low-commitment way to discover what makes Matchaya unique. For less than the price of a typical café latte, one can walk away with something crafted from authentic Japanese ingredients.
Making the Most Out of the 9.9 Week
Here are some tips to truly enjoy this sale:
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Shop Early – Promotions like this tend to move quickly, especially with limited stock. To avoid disappointment, it’s wise to visit early in the week.
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Consider Both In-Store and Online Options – Some items might run out faster in certain outlets. Checking online could provide better availability.
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Pair It with Other Treats – While redeeming the $9.90 deal, take a look at other Matchaya offerings. Pairing soft serve tubs with tea boxes, for example, makes for a complete at-home tea and dessert experience.
Terms to Keep in Mind
Like all promotions, there are a few important details to note:
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This promotion runs strictly from 6 to 12 September 2025, until 23:59.
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The $9.90 price applies to selected items only: 30g Tea Powders (excluding Matcha 8 and Okumidori), Soft Serve Tubs, and Single Tea Boxes.
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It is not applicable with other discounts or promotions.
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Items are available while stocks last.
Final Thoughts
Singapore’s tea lovers are fortunate to have a brand like Matchaya consistently raising the bar for quality and authenticity. Their commitment to bringing Japanese-inspired flavours to the local market is something that sets them apart from typical tea retailers.
The 9.9 Sale is more than just a chance to save; it is an invitation to explore, to indulge, and to experience tea differently. Whether one chooses to whisk a calming bowl of matcha in the quiet of their kitchen, scoop into a tub of smooth soft serve after dinner, or share a box of tea with friends, Matchaya ensures every sip and every bite carries the spirit of Japanese craftsmanship.
If September marks the start of cooler evenings and busier routines, there is no better way to pause and treat oneself than with this promotion. For $9.90, the possibilities of enjoyment are many, and the value is undeniable.
So, make a note, set a reminder, and between 6 to 12 September 2025, give Matchaya a visit—whether at an outlet nearby or from the comfort of home via their website. Good deals come and go, but the ones that promise both savings and quality deserve a spot on the calendar.
Promotional/Event Details:
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Date: 6-12 September 2025
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Time: Till 23:59 daily
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Venue: All Matchaya retail outlets and online at matchaya.sg
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